Customers Flip Over IHOP Loyalty Program

Customers Flip Over IHOP Loyalty Program

Send us a textNathan Casey is the Executive Director, CRM, Loyalty, Digital at IHOP, a chain of casual restaurants founded in Toluca Lake, Los Angeles, California, made famous for its imaginative pancake creations.Loyalty360 CEO Mark Johnson met with Nathan Casey to discuss the brand's first loyalty program, the International Bank of Pancakes, and how changes in the dining landscape have impacted brand loyalty.

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Karen Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea Leaf

Karen Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea Leaf

Send us a text For some people, coffee is as integral to everyday life as the air they breathe. This need gives coffee brands an excellent demographic of people to offer exciting and intriguing loyalty programs. The Coffee Bean and Tea Leaf is one of those coffee brands. The brand started in 1963 in Southern California by Herbert Hyman. Recently, the company launched a newly designed app for its Coffee Bean Rewards Program that will look to engage customers more and drive them to shop m...

12 Elo 202014min

Loyalty Live Session | Carlos Dunlap-Beard, VP of Business Development and Loyalty Solutions, Clarus Commerce

Loyalty Live Session | Carlos Dunlap-Beard, VP of Business Development and Loyalty Solutions, Clarus Commerce

Send us a text Loyalty360 Loyalty Live Interview: Carlos Dunlap-Beard, VP of Business Development and Loyalty Solutions for Clarus Commerce and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. There were several interesting questions Mark posed to Carlos: • Can you tell us a little more about premium loyalty – how it is different from a traditional program or what is brands already have a traditional program is place. What are some examples of...

12 Elo 202035min

Loyalty Live Session | Tom Madden, Senior Partner, ICF Next

Loyalty Live Session | Tom Madden, Senior Partner, ICF Next

Send us a text Loyalty360 Loyalty Live Interview: Tom Madden, senior partner for ICF Next, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. A few topics that were covered include: • What is the biggest challenge or opportunity you see in customer loyalty today? • What is one brand (or a few) that you think do an exceptional job of creating customer loyalty and why? • What is a brand (or a few) you are most loyal to and why? • How have ...

11 Elo 202022min

Matt Eckert, President, Holiday World

Matt Eckert, President, Holiday World

Send us a text Having the president of a theme park company also be a certified public accountant can have its challenges, especially when it comes to balancing the task of providing fun for families while also watching the bottom line. But if you run into Matt Eckert, president of Holiday World, in Santa Claus, Indiana — yes, you read that right — there are a few things he’ll gladly offer you at no charge: parking, drinks and even sunscreen. Holiday World prides itself on being the U.S.’s f...

11 Elo 202020min

Loyalty Live Session | Jonathan Lacoste, President and Co-Founder, Jebbit

Loyalty Live Session | Jonathan Lacoste, President and Co-Founder, Jebbit

Send us a text Loyalty360 Loyalty Live Interview: Jebbit’s President and Co-Founder Jonathan Lacoste talks with Loyalty360's Mark Johnson on the current customer loyalty landscape, diving into the world of first-party data, and understanding how brands are building stronger customer loyalty and experience in today’s rapidly evolving world. Mark asked Jonathan about several relevant topics: • What is the biggest challenge or opportunity you see in customer loyalty today? • What is one brand...

31 Heinä 202018min

Loyalty Live Session | David Andreadakis, Chief Innovation Officer, Kobie

Loyalty Live Session | David Andreadakis, Chief Innovation Officer, Kobie

Send us a text Loyalty360 Loyalty Live Interview: David Andreadakis, Chief Innovation Officer for Kobie Marketing talks with Loyalty360's Mark Johnson on customer loyalty/CX trends and the changing industry landscape. Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For over 27 years, Kobie has provided innovative loyalty experiences to the world's most successful brands, helping clie...

30 Heinä 202027min

Chris Johnson, CEO, Classic Cinemas

Chris Johnson, CEO, Classic Cinemas

Send us a text A favorite pastime for many, movie-going has always been an easy and entertaining way to get away from the real world – even if it is just for a few hours. Guests can sit back, take in a story, enjoy a fresh tub of popcorn and a cold drink, maybe even from the comfort of a new reclining chair. Founded over 40 years ago, Classic Cinemas takes the movie-going experience to heart through every level of organization – from concession staff all the way through the c-suite. Whi...

29 Heinä 202028min

Johannes Ariens, CEO and Co-Founder, LOGE

Johannes Ariens, CEO and Co-Founder, LOGE

Send us a text Roughly half of the U.S. population — or more than 145 million people — say they participate in an outdoor activity each year, with about 18 percent saying running, jogging, or trail running was their preference. The survey by the Outdoor Foundation says another 16 percent say they went freshwater, saltwater, or fly fishing; the next largest group was 15 percent who said they liked road biking, mountain biking or BMX. No matter the activity, a new hospitality concept called LOG...

28 Heinä 202026min

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