Loyalty360 Loyalty Live | Mladen Vladic, FIS
Send us a textMark Johnson, CEO of Loyalty360, spoke with Mladen Vladic, General Manager, FIS Loyalty Engagement Solutions, about looking at the holistic enterprise value of the consumer, the value in looking inside the organization to determine friction at touchpoints, and the challenges and opportunities in customer loyalty in the year ahead.
5 Maalis 202424min
Loyalty360 Loyalty Live | Terry O’Neil, Citi Retail Services
Send us a text Customer expectations continue to evolve, and when considering a purchase — a big ticket item or even a smaller one — they often look for flexibility in payment options. Merchants and retailers operate in an increasingly competitive space, seeking to create a better customer experience to win greater loyalty and frequency while also increasing sales. The customer/merchant relationship does not have to be one of opposition. There are solutions that can benefit both. ...
27 Helmi 202423min
Bob Evans: Cultivating Emotional Loyalty by Making Customers Feel Recognized and Special
Send us a textMark Johnson, CEO of Loyalty360, spoke with Bob Holtcamp, President and CMO at Bob Evans, about leveraging a new AI-driven loyalty-and-offer solution, merging marketing and IT leadership, and making customers feel recognized and important.
26 Helmi 202423min
Loyalty360 Loyalty Live | Kim Welther, Baesman
Send us a textMark Johnson, CEO of Loyalty360, spoke with Kim Welther, Vice President, CRM & Loyalty for Baesman, about the challenges and opportunities in the year ahead, including defining and measuring success, metrics to consider, and what it takes to stand out in a crowd.
20 Helmi 202414min
Loyalty360 Loyalty Live | Laura Miller and Martha Cohen, Kobie
Send us a textMark Johnson, CEO of Loyalty360, spoke with Laura Miller, SVP of Strategic Services, and Martha Cohen, Vice President, Client Services at Kobie, about leveraging artificial intelligence (AI) to reduce pain points, breaking down organizational silos to build better programs, and challenges in customer loyalty.
13 Helmi 202427min
Loyalty360 Loyalty Live | Jill Moser, Mastercard
Send us a textMark Johnson, CEO of Loyalty360, spoke with Jill Moser, SVP of Global Offers at Mastercard, about what will impact loyalty in 2024, how brands should approach building relationships, and why offering customers choice is imperative to remain competitive in the loyalty space.
6 Helmi 202419min
Hooters: Customer Engagement, Brand Partnerships, and the Role of Today’s CMO
Send us a text Hooters is a globally iconic, image-based, casual dining restaurant brand founded in 1983 in Clearwater, FL. The company consists of nearly 370 stores in total, which include domestic and international franchisees. The brand’s footprint counts 42 states in the U.S. and 29 countries and endeavors to serve great food in a fun environment. Hooters’ tagline is Hooters Makes You Happy — and that’s the brand’s goal. Hooters wants to give its customers a break from the everyday...
5 Helmi 202424min
Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary
Send us a textMark Johnson, CEO of Loyalty360, spoke with Don Smith, EVP, Chief Consulting Officer at Brierley, about defining and measuring success, trends Brierley notes for 2024, and what generative AI means for brands.
30 Tammi 202431min
