Changing the Direction of Banking: A Q&A with LendingClub® on Personalization and Delivering Customer-Centric Benefits

Changing the Direction of Banking: A Q&A with LendingClub® on Personalization and Delivering Customer-Centric Benefits

Send us a text LendingClub® was founded in two unlikely ways. First, it began during the Great Recession of 2007, when banks were not issuing loans because of the economic climate. Second, it started as a Facebook app connecting users with personal lenders. But its model disrupted the personal loan industry. At a time when banks were looking out for their own interests, LendingClub® was working to take care of its members. The company focuses its efforts on developing financial health i...

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#420: Leaders in Customer Loyalty: Industry Voices: Don Smith, Chief Consulting Officer at Capillary

#420: Leaders in Customer Loyalty: Industry Voices: Don Smith, Chief Consulting Officer at Capillary

Send us a text Loyalty programs have evolved far beyond simple points and rewards. In an era where consumers expect hyper-personalized experiences and seamless omnichannel interactions, brands must re...

25 Helmi 202536min

#419: How HTeaO is Brewing Emotional Loyalty Through an Elevated Iced Tea Experience

#419: How HTeaO is Brewing Emotional Loyalty Through an Elevated Iced Tea Experience

Send us a text In a beverage industry dominated by coffee culture, iced tea is making a bold statement, thanks to HTeaO. The rapidly growing franchise has transformed a traditionally home-brewed bever...

13 Helmi 202529min

#418: Pizza, Play, and a Fun Pass: How Chuck E. Cheese is Winning Hearts and Wallets

#418: Pizza, Play, and a Fun Pass: How Chuck E. Cheese is Winning Hearts and Wallets

Send us a text Chuck E. Cheese has been a household name in family entertainment for nearly five decades. With 560 locations across 17 countries, the brand has entertained families with children ages ...

6 Helmi 202524min

#417: Loyalty Live: Key Customer Loyalty Trends with Phaedon’s Katie Berndt

#417: Loyalty Live: Key Customer Loyalty Trends with Phaedon’s Katie Berndt

Send us a text Loyalty is no longer just about points and perks. It is about creating authentic connections and experiences that resonate. In this edition of Loyalty Live, we spoke with Katie Berndt, ...

5 Helmi 202520min

#416: Loyalty Live: Bounteous’ Ellen Green on Partnerships, Gamification, and Emotional Loyalty in 2025

#416: Loyalty Live: Bounteous’ Ellen Green on Partnerships, Gamification, and Emotional Loyalty in 2025

Send us a text Brands are constantly exploring innovative ways to engage their audiences and stand out in a crowded marketplace. From leveraging partnerships to gamifying experiences, the loyalty stra...

29 Tammi 202517min

#415: Daring to Be Different: How True Religion Builds Authentic Customer Loyalty

#415: Daring to Be Different: How True Religion Builds Authentic Customer Loyalty

Send us a text When a brand like True Religion—famous for its bold urban casualwear and iconic denim—reimagines its customer loyalty program, it’s more than a refresh. It’s a statement. Under the lead...

23 Tammi 202532min

#414: Loyalty Live: CataBoom’s Aaron Lobliner on Gamification, Personalization, and Driving Loyalty in 2025

#414: Loyalty Live: CataBoom’s Aaron Lobliner on Gamification, Personalization, and Driving Loyalty in 2025

Send us a text Brands today face a growing challenge: how to keep loyalty programs engaging and relevant in a market filled with similar offerings. As customers demand more tailored experiences and me...

22 Tammi 202523min

#413: From Collectors to Community: How Upper Deck Is Driving Fan Engagement

#413: From Collectors to Community: How Upper Deck Is Driving Fan Engagement

Send us a text Loyalty360 recently spoke with Paul Nguyen, Senior Marketing Manager at Upper Deck, a leading brand in the trading card and memorabilia industry. Paul shared valuable insights into Uppe...

16 Tammi 202516min

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