Know Your Customers: How Yesway Creates Meaningful Value through First-Party Data
Send us a text Since its beginning in 2015, Yesway has focused on collecting and understanding first-party customer data. The brand focuses on building relationships with its customers through in-store interactions and its rewards programs. Through understanding its customers’ interests, Yesway continually seeks to add value to every transaction. For that reason, Yesway acquired the Allsup’s brand, integrating its beloved food program. The brand also developed its Stack and Save program to he...
20 Maalis 202325min
Adjusting to Customer and Market Changes: The Impact of Customer Data on Customer Loyalty Strategies
Send us a textMark Johnson, CEO of Loyalty360, spoke with Diane Eichler, Senior Vice President of Marketing at Kampgrounds of America, Inc., about the brand’s customer loyalty efforts, how it collects and uses customer data, and how it builds emotional loyalty among travelers.
17 Maalis 202325min
Crowdsourcing Loyalty: How David’s Bridal Creates Value for Customers in Low-Frequency Industries
Send us a text Mark Johnson, CEO of Loyalty360, spoke with Kelly Cook, Chief Marketing & IT Officer for David’s Bridal, about the development and expansion of the Diamond Loyalty program, her experience with customer loyalty across a variety of industries, and how David’s Bridal innovates its customer loyalty offerings.
15 Maalis 202330min
Loyalty360 Loyalty Live | Don Smith, Brierley
Send us a textLoyalty360's Mark Johnson interviews Don Smith, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
14 Maalis 202330min
Empowering Customer-Facing Employees: How The Coffee Bean And Tea Leaf Baristas Personalize the Customer Experience
Send us a text By studying customer behavior, The Coffee Bean and Tea Leaf noticed the impact its baristas and brew crew had on building customer relationships and improving loyalty. Leveraging this insight, the brand is focusing their personalization efforts at the store-level. As part of this focus, The Coffee Bean and Tea Leaf recently launched their newest customer loyalty initiative — Discovery Pass. The program helps new Coffee Bean Rewards members try more menu products with discounts ...
1 Maalis 202316min
Loyalty360 Loyalty Live | Christopher Sandstrom, Comarch
Send us a textLoyalty360's Mark Johnson interviews Christopher Sandstrom, Comarch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
28 Helmi 202313min
Loyalty360 Loyalty Live | Joe Martin, Dow Jones and The Wall Street Journal
Send us a textLoyalty360's Mark Johnson interviews Joe Martin, Dow Jones and The Wall Street Journal, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
14 Helmi 202315min
Serving Uncommon Goodness: Noodles & Company Builds Emotional Connections Through Loyalty and Partnerships
Send us a text Stacey Pool is the Chief Marketing Officer for Noodles & Company, a restaurant chain dedicated to serving Uncommon Goodness at over 450 locations in 26 states. The fast-casual restaurant brand offers American and international-inspired noodle dishes, as well as salads, soups, and desserts. Noodles & Company’s mission since its beginning in 1995 has been to inspire and nourish every team member, guest, and community it serves. Mark Johnson, CEO of Loyalty360 met with Sta...
13 Helmi 202322min
