627 | Leveraging the New Tools in GA4 w/ Matt Holz
Unleashing the Power of Machine Learning and First-Party Data Matt Holz, VP of Product Strategy at FoundSM, has nearly 20 years of marketing strategy experience and has led B2B marketing teams for mul...
22 Syys 202340min
626 | News from the EDGE | Week of 9.18.2023
Google's At It Again... Google's all over the place! No surprise that they're facing scrutiny for the deals they've struck that have given them an unfair advantage in the market, but they are now push...
20 Syys 202347min
625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney
Content strategies have to adapt with the changing SERP landscape brought on by Google's Search Generative Experience (SGE). Natalie Arney gives her insights on how to move forward with changing the w...
18 Syys 202344min
624 | News from the EDGE | Week of 9.11.2023
We've got another great episode in the books for this week's EDGE news. Google loses the majority of Gen Z search preference… It's the rise of TikTok! Some SGE news has unfolded with Google's generati...
13 Syys 202340min
623 | Navigating the World of Generative Search w/ Natalie Arney
Coming in hot from Brighton UK, SEO Consultant Natalie Arney joins the EDGE this week to uncover what's in store for us with Google Search Generative Experience. Erin and Natalie discuss SGE's implica...
8 Syys 202342min
622 | News from the EDGE | Week of 9.4.2023
Google's doing what? We have lots of Google news for you today, and some might make you scratch your head. ChatGPT is losing momentum, have they finally hit a plateau? Google SGE is looking a little m...
6 Syys 202337min
621 | Unleashing the Power of AI in SEO w/ Sara Taher
Sara Taher returns for her second interview segment, this time discussing the necessary strategies SEO professionals need in order to adapt to AI. Erin and Sara explore the challenges facing the SEO c...
1 Syys 202337min
620 | Building a Strong Entity Strategy w/ Sara Taher
Sara Taher is a strong presence in the SEO industry, but oh, so humble. Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. W...
25 Elo 202339min
