Why You Should Post On TikTok To Grow On Instagram – With Guest Lauren Moore

If you are overwhelmed with all the demands of social media as it pertains to your business, you are not alone! Besides running a full-service design business and hosting a full podcast schedule, Joann and I also do our own social media. Yes, we have pondered the notion of contracting this out, but we are too committed to our authenticity to embrace the idea of handing it over to a third party… so here we sit.

TikTok is a platform that we have yet to fully jump on board with and that will probably actually change after today's episode.

Our guest Lauren Moore is a content strategist who helps brands find their voice and grow their online presence for business results.

Today Lauren is going to talk to us about why TikTok can help you grow your Instagram following and how her side-hustle book club went viral.

Her work has notably increased the organic reach of clients, including major brands like MTV, Campbell's, and Subaru, contributing to more than 12 million combined follower growth.

In collaboration with Phil Pallen Collective, she has strategically guided and grown more than 350 brands globally.

Lauren is the founder of @BookHuddle, a vibrant community of 130k book enthusiasts that hosts reading retreats across North America. She believes anyone can achieve their dreams with hard work and an open mind.

Today Lauren is going to talk to us about why TikTok can help you grow your Instagram following and how her side-hustle book club went viral.

SPONSOR:

This episode is sponsored by High Point Market Authority – the only market that needs no introduction. You all know by now that we consider High Point Market to be the pinnacle even in our industry where industry standards are set and future trends are forecasted.
Spring Market 2024 is April 13th-17th and registration is now open. We've got some big announcements to share direct from the source:

A. The Goo Goo Dolls will be the headliner band for the Sunday night concert.

B. Bunny Williams will be one of the Keynote Speakers on Sunday at 3pm.

C. There will be two other big keynote speakers announced but a little birdie told us that a certain Magnolia Network Star will be returning to the High Point Stage. That is all we can say for now!

So be sure to go to Highpointmarket.org to register and get your hotel rooms now! If you've never been to High Point before, feel free to reach out to us with questions or listen to the episodes 158, 166 and 172 just to name a few.

KEY TAKEAWAYS:
1. The most important thing you can do to be successful on TikTok is to build a community of people that feel included and seen.

2. Not all video needs your voice. Words laid over a video can be just as powerful.

3. It's amazing the energy you can muster after a long day to promote a true passion on social media.

BIO:
Kandrac & Kole was voted one of Atlanta's Top 20 Residential Interior Designers by the Atlanta Business Chronicle and has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine. They were participants in the One Room Challenge Spring 2020. Most recently, they were awarded Best of Houzz 2023 for Design & Service and Fixr.com's 124 Top Interior Design Experts 2024. Kandrac & Kole has established a well-known reputation for their approachable, dynamic personalities, signature use of color and pattern, and one-of-a-kind, custom designs.

As industry experts for residential and commercial design, Joann Kandrac & Kelly Kole share upbeat and entertaining narratives regarding their design projects, travels, and personal stories on their popular blog, their podcast, and via national speaking engagements. Joann and Kelly's love and commitment to the power of interior design also extends towards their charity work throughout the U.S. and Guatemala.

kandrac-kole.com/our-podcast
facebook.com/kandracandkole
twitter.com/KandracKole
instagram.com/kandrackole

QUOTES

Funny quote: "My favorite thing about women is there is a hefty portion of us who, if asked, could immediately work for the FBI tracking people with approximately zero information…. His first name is john? He works in sales on the East Coast? Here is his entire family tree." - @emilykmay on Instagram

Serious quote: "I buy things that beautify my life. Even if I'm having a bad day, I can boil water in a beautiful kettle, make coffee in a gorgeous cup, stir it with a cute teaspoon, sit on a lovely couch, in a living room that smells divine. 'What a tragic day, but look at this teaspoon.'" – @christine_lindstrom on Instagram

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