#381: Great Wolf Lodge: Making an Impact on the Full Customer Experience by Evolving Customer Loyalty
Send us a text With more than 20 locations in the U.S., Great Wolf Lodge is a popular chain of hotels featuring water parks and attractions that engage guests with a diverse set of lodging and dining options. Daily events are designed to entice families seeking a fun getaway and water park enthusiasts alike. Great Wolf’s Voyagers Club program provides members with special deals to encourage them to book their next visit. Dave Van Saun is the Vice President of CRM and Ancillary for Great...
3 Heinä 202412min
#380: Loyalty360 Loyalty Live | Daniel Wood, Engaged Nation
Send us a text Engaged Nation provides a suite of services and solutions designed to captivate, motivate, and drive measurable results. The company’s offerings include interactive web-based incentive programs that align seamlessly with each client’s unique objectives, whether they aim to boost brand visibility, enhance customer lifetime value, or drive incremental revenue. Powered by the REACH™ Digital Ecosystem of technology, Engaged Nation offers a platform to create engaging and personaliz...
2 Heinä 202415min
#379: Author Gary Hawkins Discusses His New Book and How an Evolving Society Impacts Retail Technology
Send us a text In his new book, BIONIC RETAIL: HOW TO THRIVE IN AN EXPONENTIAL WORLD, author Gary Hawkins discusses how the pace of change outside organizations is accelerating faster than within, creating a growing gap between what once made retail successful and what will be required in the future. There is often a disconnect between shopper expectations and the traditional store, and retail brands must pivot and adapt to remain relevant and achieve success. Hawkins grew up in grocer...
1 Heinä 202417min
Ally Financial: Uniting Communities with Sports Partnerships and Elevating the Customer Experience
Send us a text As a leading digital financial services company, Ally Financial focuses on serving communities and helping customers navigate life milestones and achieve financial goals. From helping customers chart a path to homeownership to planning for retirement, the brand seeks ways to connect with customers in meaningful interactions. Personal finance can be very emotional, and Ally works to balance leveraging customer data while serving as a guide to assist customers in building a solid...
26 Kesä 202424min
Loyalty360 Loyalty Live | Peter Vogel, vPromos
Send us a text Founded in 2009, vLoyalty is a privately held company headquartered in Dallas, Texas. The company combines the power of payments, card-linking loyalty and promotions, and text messaging to help companies easily enroll, engage, understand, and reward customers to drive repeat visits and sales. vLoyalty offers clients a patented cloud-based suite of solutions that meets the needs of small businesses as well as large franchise enterprises. These solutions enable efficient ...
25 Kesä 202415min
Loyalty360 Loyalty Live | Kelsey Crookes, Baesman
Send us a text Baesman Group helps brands solve personalized marketing challenges with a strategic focus on loyalty programs. Their team of customer engagement strategists, made up of former brand-side marketers, specializes in helping their clients truly understand their customers’ buying behaviors and mapping that to their overall loyalty journey. Baesman also offers its own customizable loyalty platform, Intuition, or has the ability to integrate and work with any platform on the market. B...
18 Kesä 202418min
A&W Restaurants: Building Customer Loyalty through Data-Driven Insights and Personalization
Send us a text A&W Restaurants was founded in 1919 as a root beer stand in Lodi, California, to welcome the troops home after World War I. As America’s oldest franchise restaurant chain, today, there are nearly 450 locations across the U.S. and another 450 in Asia spanning four markets. The chain is 100% franchisee-owned. The brand ensures franchisees have a voice in company decisions that will affect their businesses, and franchisees are represented by the National A&W Franch...
12 Kesä 202418min
Loyalty360 Loyalty Live | Steven Douglas, Addtowallet
Send us a text Addtowallet.io offers a mobile wallet marketing platform that lets brands create, manage, and distribute digital offers and pass them on to Apple Wallet and Google Pay. Traditional coupons, loyalty cards, gift cards, and event tickets can be made visible and accessible to customers no matter where they are—dynamically updated in real-time and tracked from inception to intent-to-purchase to redemption. After the Addtowallet platform was built, the company realized that t...
11 Kesä 202415min
