Building a Global Brand, with former Nike CMO Greg Hoffman

Building a Global Brand, with former Nike CMO Greg Hoffman

Greg Hoffman spent nearly three decades building the Nike brand. In the process he helped transform a shoe company into an identity that resonates the world over. His recent book, Emotion by Design, opens up his philosophy and shares what he has learned from a life in marketing and turbo-charging brands. Hosting the discussion is economist, author and broadcaster, Linda Yueh. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jaksot(1539)

Sotheby's Talks | How Do Objects Achieve Iconic Status, with Grayson Perry and Xa Sturgis

Sotheby's Talks | How Do Objects Achieve Iconic Status, with Grayson Perry and Xa Sturgis

On today’s episode, an episode from our friends at Sotheby's exploring the question: How do objects achieve iconic status? Taking inspiration from the book Icons: 100 Extraordinary Objects from Sotheb...

11 Maalis 46min

Fiona Hill: The World in 2026 (Part Two)

Fiona Hill: The World in 2026 (Part Two)

Fiona Hill is one of the most authoritative voices on the forces reshaping global politics today. Born in County Durham, from 2017 to 2019 she was a senior adviser on European and Russian Affairs at t...

9 Maalis 34min

Fiona Hill: The World in 2026 (Part One)

Fiona Hill: The World in 2026 (Part One)

Fiona Hill is one of the most authoritative voices on the forces reshaping global politics today. Born in County Durham, from 2017 to 2019 she was a senior adviser on European and Russian Affairs at t...

8 Maalis 36min

How has American hubris shaped Iran? With Scott Anderson

How has American hubris shaped Iran? With Scott Anderson

Scott Anderson is a veteran foreign reporter and war correspondent, and a contributing writer for The New York Times. Over his career he has reported from Bosnia, Libya, Palestine and across the Middl...

6 Maalis 33min

What Does It Take to Run Goldman Sachs During a Meltdown? With Former CEO Lloyd Blankfein

What Does It Take to Run Goldman Sachs During a Meltdown? With Former CEO Lloyd Blankfein

What does it take to lead one of the world’s most powerful banks when the global financial system is on the brink of collapse? As CEO for Goldman Sachs from 2006 to 2018, Lloyd Blankfein was at the h...

4 Maalis 44min

CNN's Christiane Amanpour on Trump, Iran and the World in 2026 (Part Two)

CNN's Christiane Amanpour on Trump, Iran and the World in 2026 (Part Two)

As one of the world’s most respected journalists, CNN’s chief international anchor Christiane Amanpour has witnessed some of the most consequential events of our time. In the Middle East, she has repo...

2 Maalis 38min

CNN's Christiane Amanpour on Trump, Iran and the World in 2026 (Part One)

CNN's Christiane Amanpour on Trump, Iran and the World in 2026 (Part One)

As one of the world’s most respected journalists, CNN’s chief international anchor Christiane Amanpour has witnessed some of the most consequential events of our time. In the Middle East, she has repo...

1 Maalis 37min

Fatima Bhutto on Grief, Survival, and the Life-Affirming Love of Canine Companions

Fatima Bhutto on Grief, Survival, and the Life-Affirming Love of Canine Companions

Fatima Bhutto was born into the world of high politics in Pakistan. She was just 14 when she witnessed the assasination of her politician father outside of their home, and was forced to flee the count...

27 Helmi 39min

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