Veronica Swanson Beard & Veronica Miele Beard: Veronica Beard Co-Founders
Second Life11 Maalis 2019

Veronica Swanson Beard & Veronica Miele Beard: Veronica Beard Co-Founders

Armed with experience in finance and fashion buying, respectively, sisters-in-law Veronica Miele Beard and Veronica Swanson Beard started their fashion brand with a single jacket style and no business plan. A decade later, they have a successful label with seven brick-and-mortar stores. Here, they speak about working with a business partner, learning to trust your gut, and the question Anna Wintour asked them.

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Thaïs Aliabadi, MD: OBGYN and Co-Founder of Ovii

Thaïs Aliabadi, MD: OBGYN and Co-Founder of Ovii

Thaïs Aliabadi, MD, is an OBGYN and the co-founder of the new supplement Ovii, which is designed for women with PCOS. Aliabadi immigrated to the United States as a teenager after the Iranian Revolutio...

17 Maalis 202556min

The Who What Wear Podcast: Sporty & Rich Co-Founder Emily Oberg on Building a Nostalgic Yet Modern Label and Her New Sexual Wellness Venture, Sensual Sport

The Who What Wear Podcast: Sporty & Rich Co-Founder Emily Oberg on Building a Nostalgic Yet Modern Label and Her New Sexual Wellness Venture, Sensual Sport

Emily Oberg is the co-founder of the popular lifestyle and activewear brand Sporty & Rich. She got her start in fashion at Complex, where she founded an Instagram page to curate all of the vintage ima...

12 Maalis 202528min

Jeni Britton: Founder of Jeni’s Splendid Ice Creams and Floura

Jeni Britton: Founder of Jeni’s Splendid Ice Creams and Floura

Jeni Britton is the founder of Jeni’s Splendid Ice Creams and the new fiber bar company Floura. Jeni grew up loving food and entrepreneurship—so much so that she left college to pursue her dream of ma...

10 Maalis 202553min

The Who What Wear Podcast: 2025 Award-Season Debrief: Our Top Looks and Trends, From Bridal Inspo to the Return of Peplum

The Who What Wear Podcast: 2025 Award-Season Debrief: Our Top Looks and Trends, From Bridal Inspo to the Return of Peplum

Last Sunday's Oscars wrapped up this year's award season, and Who What Wear Shopping Director Bobby Schuessler is here to discuss it all. He is joined by Erin Fitzpatrick, associate director of fashio...

5 Maalis 202537min

Lili Reinhart: Actor, Producer, and Founder of Personal Day Skincare

Lili Reinhart: Actor, Producer, and Founder of Personal Day Skincare

Lili Reinhart is an actor, producer, and founder of the skincare brand Personal Day. She knew she wanted to be an actor from a young age and spent her tween and teenage years auditioning, self-taping,...

3 Maalis 202552min

The Who What Wear Podcast: How Wiederhoeft Designer Jackson Wiederhoeft and LOHO Bride Founder Christy Baird Are Bringing Individuality Into Bridal Fashion

The Who What Wear Podcast: How Wiederhoeft Designer Jackson Wiederhoeft and LOHO Bride Founder Christy Baird Are Bringing Individuality Into Bridal Fashion

Jackson Wiederhoeft is the founder of the demicouture and bridal line Wiederhoeft. Known for its campy, sexy, modern aesthetic, Wiederhoeft has become a go-to option for distinctive and stunning brida...

26 Helmi 202535min

Caroline Chambers: Author of What to Cook When You Don’t Feel Like Cooking and Recipe Developer

Caroline Chambers: Author of What to Cook When You Don’t Feel Like Cooking and Recipe Developer

Caroline Chambers is an author, recipe developer, and the creator of the popular Substack and cookbook What to Cook When You Don’t Feel Like Cooking. Caroline began her career in advertising in New Yo...

24 Helmi 202554min

The Who What Wear Podcast: Creating a Meaningful Home—Beyond Furniture and Décor—With Interior Designer and Queer Eye Expert Jeremiah Brent

The Who What Wear Podcast: Creating a Meaningful Home—Beyond Furniture and Décor—With Interior Designer and Queer Eye Expert Jeremiah Brent

Jeremiah Brent is an interior designer and the founder of Jeremiah Brent Design. Jeremiah got his start in fashion before realizing that creating meaningful, cherished spaces was where his passion lay...

19 Helmi 202525min

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