Ariel Kaye: Parachute Founder and CEO

Celia Muñoz is the founder of La Coqueta, a childrenswear brand that infuses traditional Spanish craftsmanship and culture into beautiful designs for kids. Before Muñoz dreamed up the idea for her brand, she studied psychology and then moved from her native Spain to London post-grad, working several jobs across industries—from luxury retail to headhunting. She went back to school to get her master’s in mental health while growing her family, but her dream for a kids' fashion brand quickly took over. With no experience in design or business, she launched the brand in 2013. La Coqueta (meaning “well-groomed”) was greeted warmly by families who fell in love with the brand for its high-quality garments, and things only continued to take off after Prince Louis of the Royal Family (son of Prince William and Princess Kate) was spotted wearing a La Coqueta original. Today, the brand continues to grow and expand its reach with new locations in the U.S.

17 Marras 55min

Enrique Melendez is a celebrated fashion stylist known for his daring collaborations with Wednesday star Jenna Ortega. He’s been on The Hollywood Reporter’s list of the Top 25 Celebrity Stylists two years in a row and recently received an InStyle Imagemaker Award. This week, Melendez joins Who What Wear co-founder Hillary Kerr to dig into the Wednesday season 2 press looks and discuss Ortega’s dramatic style evolution from Disney kid to gothic-glam fashion darling. There’s no doubt you’ve seen Ortega’s most adventurous looks on your feed in recent months—from the latex snakeskin Ashi Studios gown that kicked off the press tour to the bejeweled Givenchy top at the Emmys. Today, Melendez shares how those looks—and many more—came to be.  Watch this episode on Youtube here! Listen to Enrique’s episode from 2023 here!

12 Marras 35min

Toni Chapman aka The Moody Foody is a culinary content creator, recipe developer, and new cookbook author. She grew up cooking and hosting frequent gatherings with her family, but Chapman didn't realize her love for food could be a job until after a brief stint as a bank teller. While working at the bank, she began making elaborate lunches for her then boyfriend to take to work. After getting fired from her job, Chapman decided to turn her lunch-making hobby into a full-fledged meal-delivery service in NYC called ToniCooks. After running and growing the business for five years, she took her culinary expertise to TikTok, teaching people how to cook her favorite comfort meals. As her platform grew, Chapman leveled up her recipe-development skills and joined Buzzfeed's Tasty program as on-camera talent. Most recently, she released her debut cookbook, Everything's Good: Cozy Classics You'll Cook Always and Forever.  Buy Chapman's new cookbook, Everything's Good, here!

10 Marras 53min

Kate Hawley is the costume designer for Guillermo del Toro’s Frankenstein. In this episode, Who What Wear Senior Fashion and Social Editor Tara Gonzalez sits down with Hawley to discuss how she worked with longtime collaborator del Toro on his retelling of the classic tale. Hawley walks us through her extensive research process, shares why her team used such a saturated color palette, and highlights standout accessories from the film—like the Frankenstein family crest and Elizabeth’s scarab beetle necklace—that were custom-made by Tiffany & Co. Plus, Gonzalez predicts which item worn by Mia Goth’s character she thinks fashion people will embrace after seeing the film.

5 Marras 31min

Elyse Myers is a content creator and comedian best known for her viral storytime videos. Before becoming a creator, she ran her own web design business. Myers’s life changed when she started making videos during the pandemic as a creative outlet. When a video she made about a horrible first date went viral on TikTok, she earned millions of views and thousands of followers overnight. Her audience continued to grow as she shared more hilarious true stories from her life, posting videos and skits about everything from embarrassing childhood memories to her struggles with ADHD, OCD, anxiety, and depression. Today, she has more than 12 million followers across platforms who have dubbed her “the internet’s best friend” for her willingness to be vulnerable with her massive audience about her personal life. Now, she's going even deeper in her debut book, That’s a Great Question, I’d Love to Tell You, an open and honest collection of stories about growing up and finding love while navigating neurodivergence.

3 Marras 49min

Negar Ali Kline is the costume designer for Netflix’s hit rom-com series Nobody Wants This, starring Kristen Bell and Adam Brody. In honor of the show’s highly anticipated season 2 release, Negar sits down with Who What Wear Co-Founder and Chief Content Officer Hillary Kerr to deep dive on the show’s masterful approach to L.A. style. In this episode, Negar shares how she got her start in the ’90s assisting the legendary Ruth Carter and recounts some of the iconic wardrobe pieces she sourced for the first season of the show, including Joanne’s vintage chinchilla fur coat. Plus, she tells us about how she transformed the cast’s styles for season 2 and worked with local designers in Los Angeles to honor the city’s status as a fashion capital.

29 Loka 30min

Brynn Putnam is the founder of innovative tech companies Mirror and Board. Before entering the tech space, she spent her first life as a professional ballerina. In between performing with big productions and studying at Harvard University, she taught fitness classes on the side to make ends meet. Her side hustle became her full-time one after college when she started her own fitness boutique in New York. Putnam’s pivot into the fitness space would then lead her to tech with her invention of Mirror, a high-tech piece of equipment that could seamlessly bring personalized fitness classes directly into your home. When she launched Mirror in 2019, it was a huge hit—especially during the pandemic when folks were confined to their homes during lockdown. Her company saw so much success that she soon sold it to Lululemon in a deal valued at $500 million. Now, after establishing herself as a tech pioneer, Putnam is onto her next venture in the space—this time with Board, an innovative, first-of-its-kind product that blends the magic of video games with the feel of board games. It also just launched at TechCrunch Disrupt today.

28 Loka 54min

Who What Wear just dropped its inaugural Parents Issue—a brand-new hub for stylish parents to find fashionable, personal, and trustworthy shopping recs. In this episode, we interview our first cover star: actress and new mom Justine Lupe. Lupe sits down in-studio with Who What Wear Editor in Chief and fellow new mom Kat Collings to talk about all things motherhood—including filming season 1 of Nobody Wants This while pregnant with her daughter, Ellis. Lupe opens up about her newfound primal instincts, the challenges of postpartum life, and how she consulted an astrologer for advice on how to balance motherhood with her career. Plus, she shares the story of the "naked" dress she wore to the Emmys and behind-the-scenes details from Nobody Wants This season 2 (out tomorrow!). WATCH the episode on Youtube HERE! Shop our editor's eBay picks here!

22 Loka 41min