Afton Vechery: Modern Fertility CEO and Co-Founder
Second Life23 Elo 2021

Afton Vechery: Modern Fertility CEO and Co-Founder

Afton Vechery is the co-founder and CEO of Modern Fertility, an innovative healthcare company making personalized fertility information and support accessible to women everywhere. Vechery founded the company in 2017, and just this year, it was valued at $225 million during an acquisition by telehealth company Ro. It’s no surprise that prior to creating the brand, Vechery began her career in healthcare private equity, where she learned of the outdated practices and predatory pricing models within the booming fertility healthcare sector. She then went on to work in strategic operations at various health tech startups and, most recently, ran the consumer-tools division at 23andMe. On this episode of Second Life, find out how Vechery drew inspiration from her past careers to build a brand that would greatly change the women’s health industry forever.

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Jenn Lueke: Culinary Creator and Cookbook Author

Jenn Lueke: Culinary Creator and Cookbook Author

Jenn Lueke, aka Jenn Eats Good, is a culinary creator, recipe developer, and newly anointed cookbook author. She started her now-famous Instagram account while she was in college studying business, fi...

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The Who What Wear Podcast: Makeup Artist and Groomer Tasha Reiko Brown Talks Working With Michael B. Jordan, Her Two-Eye-Shadow Maximum, and Her Favorite Foundation

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In this episode, Who What Wear cofounder and Chief Content Officer Hillary Kerr sits down with celebrity makeup artist and groomer Tasha Reiko Brown to talk all things red carpet glam. Brown discusses...

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Alison Roman Returns! The Acclaimed Cookbook Author Is Back

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Alison Roman is a food writer, cookbook author, and overall culinary powerhouse. Roman's food career began when she dropped out of college to pursue her dream of working as a chef. She started out as ...

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The Who What Wear Podcast: New York Fashion Week F/W 26 Recap: High-Neck Styling, Velvet Bum Bags, and Pattern Clashing

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In this episode, Who What Wear Associate Editorial Director ⁠Eliza Huber⁠ and Senior Fashion and Social Editor ⁠Tara Gonzalez⁠ debrief everything they saw during NYFW, from bunny slippers to baseball ...

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Carla Rockmore: Fashion Influencer and Designer

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The Who What Wear Podcast: Celebrity Stylist Karla Welch on the Game-Changing Power of Styling and Making Magic With Renate Reinsve and Tessa Thompson

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The Who What Wear Podcast is now on YouTube!  For our first episode in this new era, we're welcoming acclaimed celebrity stylist and friend of the pod Karla Welch back to the show. In this episode, W...

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Priyanka Ganjoo: Founder of Kulfi Beauty

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The Who What Wear Podcast: Jewelry Designer Jennifer Fisher on 20 Years of Her Brand, Current Best Sellers, and Expanding Her Empire

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In this episode, Who What Wear Shopping Director Bobby Schuessler sits down with jewelry designer Jennifer Fisher to look back on her career 20 years after she started her namesake brand. Over the las...

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