Dana Ward: Barefoot Scientist Founder and President
Second Life24 Tammi 2022

Dana Ward: Barefoot Scientist Founder and President

Dana Ward, the founder and president of Barefoot Scientist, has brought premium footcare products to the mainstream. After years of extensive research and product development, Ward created a brand nourishing the feet with the same level of luxury we give our face, hair, and body, with best-selling products such as PreHeels+ Blister Prevention Spray and Reboot Exfoliating Foot Peel. But before she was building a brand carried everywhere from Ulta to Rite Aid to podiatry offices around the nation, Ward was experiencing the need for footcare solutions firsthand. In her first life, Ward hosted, produced, and wrote over 7500 segments for outlets including E! Entertainment, NBC, Sony, and Clevver Media—the latter was where she was responsible for content strategy and production at the single most-viewed entertainment news network on YouTube. Who would have thought working those long hours on the red carpet in Hollywood would lead Ward to a footcare empire?

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The Who What Wear Podcast: Jewelry Designer Jennifer Fisher on 20 Years of Her Brand, Current Best Sellers, and Expanding Her Empire

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Andrea Beaty: Award-Winning Children’s Author

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The Who What Wear Podcast: Denim Expert Jane Herman on the 5 Jean Styles to Keep in Your Closet Year-Round, and Her Favorite Silhouette for 2026

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Jane Herman, the founder of denim line The Only Jane, author of the popular Substack Jane on Jeans, and newly appointed WWW editor in residence, is a denim expert. In this episode, Who What Wear co-fo...

28 Tammi 36min

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21 Tammi 36min

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19 Tammi 57min

The Who What Wear Podcast: Holt Renfrew Fashion Director Joseph Tang on Which S/S 26 Runway Trends Will Make It to Market and His 2026 Wardrobe Staples

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In this episode, Who What Wear Editorial Director Lauren Eggertsen sits down with Holt Renfrew Fashion Director Joseph Tang for some new-year trend predictions. Tang discusses what it means to be a fa...

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