Amira Rasool: Founder and CEO of The Folklore
Second Life24 Loka 2022

Amira Rasool: Founder and CEO of The Folklore

At just 22 years old, Amira Rasool launched The Folklore as an e-commerce website featuring African-based fashion and homeware brands. The goal was to bring diversity to the fashion landscape here in the United States and to create sustainable revenue streams for designers who weren't being given the global recognition they deserved. Just four years in, Amira has made immense progress: She’s since pivoted the business from a direct-to-consumer model to working directly with other multi-brand retailers such as Farfetch; expanded her business to empower diverse brands in other emerging markets like South America and India; and has become one of the youngest Black women to raise $1M+ in a pre-seed round. But before it all, she was a writer and editor for dozens of top media companies including Time, Vogue, I-D Magazine, Paper Magazine, WWD, and Marie Claire. Tune in to hear how that experience positioned her to become an industry expert equipped to make a massive difference in the global fashion economy.

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Sarah O’Leary: CEO of Willow Innovations

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Sarah O’Leary is the CEO of Willow Innovations, the inventors of the first wearable breast pump. She began her career as a consultant for private equity clients, learning firsthand how businesses make...

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The Who What Wear Podcast: Wednesday Hair and Makeup Artists Nirvana Jalalvand, Francesco Pegoretti, and Lynn Johnston on Moody Colors, Gothic Foundation, and Dark Circles

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Sarah Harrelson: Founder and Editor in Chief of Cultured Magazine

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The Who What Wear Podcast: Fall 2025 Shopping Guide: Faux Fur, Sculpted Silhouettes, and Polo Shirts

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Katlin Smith: Founder and CEO of Simple Mills

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The Who What Wear Podcast: Celebrity Hairstylist Chris McMillan on Creating “The Rachel,” Going Viral Before Social Media, and Launching His Haircare Line

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Alyson Stoner: Author and Founder/CEO of Movement Genius

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