Amira Rasool: Founder and CEO of The Folklore
Second Life24 Loka 2022

Amira Rasool: Founder and CEO of The Folklore

At just 22 years old, Amira Rasool launched The Folklore as an e-commerce website featuring African-based fashion and homeware brands. The goal was to bring diversity to the fashion landscape here in the United States and to create sustainable revenue streams for designers who weren't being given the global recognition they deserved. Just four years in, Amira has made immense progress: She’s since pivoted the business from a direct-to-consumer model to working directly with other multi-brand retailers such as Farfetch; expanded her business to empower diverse brands in other emerging markets like South America and India; and has become one of the youngest Black women to raise $1M+ in a pre-seed round. But before it all, she was a writer and editor for dozens of top media companies including Time, Vogue, I-D Magazine, Paper Magazine, WWD, and Marie Claire. Tune in to hear how that experience positioned her to become an industry expert equipped to make a massive difference in the global fashion economy.

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Amanda Hesser: Food52 Co-Founder and CEO

Amanda Hesser: Food52 Co-Founder and CEO

Amanda Hesser is responsible for the chic e-commerce and community site Food52, which she launched with co-founder Merrill Stubbs in 2009. Before she struck out on her own, the foodie had a thriving c...

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Rosie O'Neill: Sugarfina Co-Founder and Co-CEO

Rosie O'Neill: Sugarfina Co-Founder and Co-CEO

If you've given or received a gift in the last six years, you've probably heard of Sugarfina, the luxury candy brand made for grown-ups. The champagne gummy bears and other adult-friendly candies woul...

1 Loka 201852min

Emma Grede: Good American Co-Founder and CEO

Emma Grede: Good American Co-Founder and CEO

Emma Grede is the CEO and co-founder of Good American, the hugely successful, size-inclusive fashion brand that she started with none other than Khloé Kardashian. But starting this business wasn't the...

24 Syys 201851min

Norah Weinstein and Kelly Sawyer Patricof: Baby2Baby Co-Presidents

Norah Weinstein and Kelly Sawyer Patricof: Baby2Baby Co-Presidents

Kelly Sawyer Patricof and Norah Weinstein, co-presidents of the nonprofit Baby2Baby, met on a blind date. Well, a double blind date with their husbands, orchestrated by Patricof's father-in-law. Since...

17 Syys 201842min

Ellen Bennett: Hedley & Bennett Founder and CEO

Ellen Bennett: Hedley & Bennett Founder and CEO

If anyone has mastered the art of the hustle, it's Ellen Bennett. The entrepreneurial powerhouse behind Hedley & Bennett, a Los Angeles–based chef wear and handcrafted apron company, started her own b...

10 Syys 201857min

Emily Henderson: Home Style Expert and Design Guru

Emily Henderson: Home Style Expert and Design Guru

Emily Henderson is proof that when you're passionate about something, you can turn it into a thriving career—no matter what you studied in college or where you started out. “I learned on the job and I...

27 Elo 201856min

Jaclyn Johnson: Create & Cultivate Founder and CEO

Jaclyn Johnson: Create & Cultivate Founder and CEO

When Jaclyn Johnson held the first Create & Cultivate conference in 2011 out of a desire to form a community of like-minded, creative women, she viewed it as a passion project, not a business. In fact...

20 Elo 201840min

Shani Darden: Celebrity Esthetician

Shani Darden: Celebrity Esthetician

Shani Darden is a name that rolls off the tongue of celebrities like Rosie Huntington-Whiteley, Jessica Alba, and Chrissy Teigen when they talk about their skincare. Now an expert esthetician with a c...

13 Elo 201834min

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