Ría Safford: CEO and Founder of RíOrganize
Second Life9 Loka 2023

Ría Safford: CEO and Founder of RíOrganize

Ría Safford, the founder and CEO of RíOrganize, is a home-organization expert. RíOrganize was founded in 2016 as a luxury home-organization solution to help make homes more functional. But after a few years spent building her clientele, Safford got a call to organize celebrity hairstylist and Ouai founder Jen Atkin’s beauty closet, and the project went viral on social media. Today, RíOrganize boasts celebrity clientele including Paris Hilton and Chrissy Teigen, and has expanded to include services in relocation and curation. Safford has also recently shared her immense knowledge in her new book, The Organized Home for New Parents. But Safford wasn’t always helming a home-organization business—in fact, she considers herself a naturally messy person. Before RíOrganize, Safford worked in real estate, but after becoming beyond burnt out, she left her job and embarked on a new path to build something of her own. The Organized Home for New Parents is Out Now: https://rstyle.me/+3vHJ9w3oAa-AvDcsv3DsGw

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Michelle Lee: Allure Editor in Chief

Michelle Lee: Allure Editor in Chief

In the publishing industry, few challenges are as daunting as reinventing a beloved classic, but that's exactly what Allure Editor in Chief Michelle Lee was asked to do. In episode four of Second Life, Lee explains how she rose to the challenge and chose to rethink the traditional standards of beauty and publishing.

12 Maalis 201829min

Candace Nelson: Sprinkles Cupcakes Founder

Candace Nelson: Sprinkles Cupcakes Founder

Few people can be credited with starting a national food craze like Candace Nelson did. The pastry chef and entrepreneur sparked America's cupcake obsession when she opened Sprinkles Cupcakes in 2005, the first of its kind in the world. In the third episode of our podcast, Second Life, Nelson explains why she pivoted from a banker to baker and how she harnessed the power of saying “no."

5 Maalis 201832min

Jenna Bans: Hollywood Showrunner and Creator of NBC's Good Girls

Jenna Bans: Hollywood Showrunner and Creator of NBC's Good Girls

Jenna Bans's résumé is scarily similar to the list of TV shows we love to binge. As a producer and writer on Grey's Anatomy, co–executive producer on Scandal, and creator of NBC's new crime drama, Good Girls, she's the creative force behind some of the most popular shows of this generation. In episode two of Second Life, Bans opens up about ditching law school to pursue screenwriting, working with Shonda Rhimes, and learning to lead fearlessly.

26 Helmi 201832min

Jen Atkin: "The World's Most Influential Hair Stylist"

Jen Atkin: "The World's Most Influential Hair Stylist"

In our very first episode, host Hillary Kerr sits down with the one and only Jen Atkin, celebrity stylist and founder of cult haircare line Ouai. Dubbed the "most influential hairstylist in the world" by The New York Times, Atkin counts Bella Hadid, Chrissy Teigen, and Kendall Jenner as clients. Here, she gets candid about the power of social media, reflects on her journey from salon apprentice to CEO of a thriving business, and explains why mental toughness is the most underrated quality.

19 Helmi 201829min

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