Who What Wear with Hillary Kerr: Mara Hoffman on the Evolution of Her Brand and Using Discomfort as a Catalyst for Change
Second Life8 Marras 2023

Who What Wear with Hillary Kerr: Mara Hoffman on the Evolution of Her Brand and Using Discomfort as a Catalyst for Change

Mara Hoffman began her eponymous brand in 2000 by designing and selling one-of-a-kind, handmade garments out of her New York apartment. Twenty-three years later, she's still known for making gorgeous statement pieces with bold colors and prints, but she continues to evolve her approach toward sustainable design and manufacturing. Hoffman recently partnered with textile-to-textile recycling company Circ to release a groundbreaking dress made from 50% recycled textile waste, and she is this year's CFDA Environmental Sustainability Award honoree. This week, Editor in Chief Kat Collings sat down with Hoffman to discuss designing from a place of honesty, the "change or die" mentality, and where they hope fashion is headed.

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The Who What Wear Podcast: 2026 Red Carpet Recap With Zanna Roberts Rassi: The Best Dressed, Behind-the-Scenes Details, and Standout Beauty Moments

The Who What Wear Podcast: 2026 Red Carpet Recap With Zanna Roberts Rassi: The Best Dressed, Behind-the-Scenes Details, and Standout Beauty Moments

In this episode, Who What Wear cofounder ⁠Hillary Kerr⁠⁠ sits down with style correspondent and red carpet expert Zanna Roberts Rassi to talk all things 2026 award season. Rassi discusses the buzzy st...

18 Maalis 41min

Cofounder and Chief Creative Officer of Loeffler Randall

Cofounder and Chief Creative Officer of Loeffler Randall

Jessie Randall is the cofounder and chief creative officer of the global lifestyle brand Loeffler Randall. Before she started her company, Randall began her career in advertising but, after a few year...

16 Maalis 51min

The Who What Wear Podcast: Spring 2026 Shopping Guide: Glamorous Dressing, Advanced Layering, and Oversized Sunglasses

The Who What Wear Podcast: Spring 2026 Shopping Guide: Glamorous Dressing, Advanced Layering, and Oversized Sunglasses

This week, Who What Wear Shopping Director Bobby Schuessler is joined by Associate Shopping Editor Audry Hiaoui and stylist Brie Welch to give you the ultimate spring shopping guide. They break down t...

16 Maalis 22min

Kahlana Barfield Brown: Founder of KBB by KAHLANA

Kahlana Barfield Brown: Founder of KBB by KAHLANA

Kahlana Barfield Brown is the founder of her namesake clothing brand, KBB by Kahlana. Before she became a designer, she was an icon in the editorial world. Her career started at InStyle, where she wor...

9 Maalis 52min

The Who What Wear Podcast: Celebrity Stylist Petra Flannery on Emma Stone’s '90s-Inspired Press and Award Show Looks for Bugonia

The Who What Wear Podcast: Celebrity Stylist Petra Flannery on Emma Stone’s '90s-Inspired Press and Award Show Looks for Bugonia

In this episode, Who What Wear co-founder Hillary Kerr sits down with celebrity stylist Petra Flannery. She's best known for her long-term partnerships with Oscar-winning clients like Emma Stone, who’...

4 Maalis 39min

Jenn Lueke: Culinary Creator and Cookbook Author

Jenn Lueke: Culinary Creator and Cookbook Author

Jenn Lueke, aka Jenn Eats Good, is a culinary creator, recipe developer, and newly anointed cookbook author. She started her now-famous Instagram account while she was in college studying business, fi...

2 Maalis 53min

The Who What Wear Podcast: Makeup Artist and Groomer Tasha Reiko Brown Talks Working With Michael B. Jordan, Her Two-Eye-Shadow Maximum, and Her Favorite Foundation

The Who What Wear Podcast: Makeup Artist and Groomer Tasha Reiko Brown Talks Working With Michael B. Jordan, Her Two-Eye-Shadow Maximum, and Her Favorite Foundation

In this episode, Who What Wear cofounder and Chief Content Officer Hillary Kerr sits down with celebrity makeup artist and groomer Tasha Reiko Brown to talk all things red carpet glam. Brown discusses...

25 Helmi 43min

Alison Roman Returns! The Acclaimed Cookbook Author Is Back

Alison Roman Returns! The Acclaimed Cookbook Author Is Back

Alison Roman is a food writer, cookbook author, and overall culinary powerhouse. Roman's food career began when she dropped out of college to pursue her dream of working as a chef. She started out as ...

23 Helmi 54min

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