Monique Rodriguez: Mielle Organics Founder and CEO

Jonathan Simkhai, the creative director of Simkhai, founded his eponymous line in 2010. Critics and customers alike took notice; in 2015, he won the CFDA/Vogue Fashion Fund, and in the years since, his feminine, sculptural, and utterly wearable designs have become go-tos for celebrities and unapologetically chic women everywhere. He joins Who What Wear Associate Director of Special Projects Kristen Nichols today to talk about how his retail background has helped shape his design philosophy and everything that went into ideating and creating his newest collection—which debuts at NYFW in just two days! Shop our editor's picks here!

5 Helmi 202523min

Tiffany Lopinsky is the co-founder and chief operating officer of ShopMy, the groundbreaking tech company that is the preeminent platform used by content creators to share and monetize their product recommendations. Lopinsky studied government at Harvard, where she launched Boston Foodies, an Instagram account showcasing the city's best restaurants. The account grew to over 150,000 followers, giving her firsthand insight into the world of content creation. After graduation, she worked in business strategy and analytics at Arnold Worldwide, a global ad agency, and Popcart, a small start-up. At Popcart, she met her future co-founder, Harry Rein, who was working on a little side project—an online storefront where you can share products you like—and sought her advice. Eventually, they teamed up with another co-founder, Chris Tinsley, to create ShopMy. The platform launched in 2020 and quickly became invaluable to both creators and brands through its sophisticated affiliate network. Lopinsky and her co-founders have continued to refine and expand the platform, creating new programs that allow creators to have a steady income from brands and helping brands connect with creators who genuinely care about their products. Last month, they announced a $77.5 million Series B funding round, allowing them to expand into new markets and categories.

3 Helmi 202552min

Albert Ayal is the founder of Up Next Designer, an influential Instagram account highlighting the most exciting emerging designers in fashion. Ayal got his start in fashion PR, and in 2019, he opened an Instagram account to help him keep tabs on all of the new designers he was finding. Soon, he began to gain traction and followers; he had a keen eye for new talent, and people were eager for an injection of something new. Ayal also used his PR skills to advocate for these designers, connecting them with stylists, celebrities, and other resources to grow their brands. Today, the account has over 500,000 followers and is a huge source of education, information, and inspiration. This week, Ayal joins Editorial Director Lauren Eggertsen to talk about the evolution of his career, the impact that Up Next Designer has had on the fashion world, and a few of the emerging designers he's most excited about. Check out Ayal's current favorite emerging designers below: Andrea Brocca Clara Daguin Mark Gong Phan Huy Dickson Lim Kim Mesches George Trochopoulos Zhaoyi Yu Weiraen And shop our editor's picks here!

29 Tammi 202528min

Gwen Whiting is the co-founder of The Laundress and founder of the new private members cleaning community The Fill Club. Gwen studied textile design in college and started her career at Ralph Lauren working in women’s and home design. As she began to grow her high-end work wardrobe, she grew frustrated with the lack of high-quality, effective cleaning products available. She realized there was a huge white space in the laundry category and knew she could do something about it. In 2004, she launched The Laundress with her co-founder, and over the next 15 years, grew the company without any outside investment. The Laundress came to be known for its excellent products and elevated design. In 2019, the company was acquired by Unilever, a move Whiting hoped would help bring its products to a global audience. In 2021, she left the company, and in 2022, watched in shock as The Laundress recalled all of its products due to elevated levels of bacteria. Before the incident, she had no desire to ever return to the laundry world, but after observing the scandal from the outside and realizing how much she still wanted to help her core customer base clean better, she decided to get back into the laundry game. The result is her new venture, The Fill, a private members cleaning community and collection of sustainable cleaning solutions. Head over to our Instagram @secondlifepod to enter our giveaway celebrating 7 years of Second Life! Giveaway ends Monday, January 27th at midnight PST. Terms and conditions apply.

27 Tammi 202548min

Joey Maalouf is a makeup artist and creative consultant who works with celebrities like Goldie Hawn, Rachel Zoe, Lisa Rinna, and Molly Sims. On top of his red carpet and editorial work, he offers incredible one-on-one Zoom makeup sessions, where he evaluates and upgrades his clients' makeup routines. In the session, he shares his expert tips and tricks to allow you to upgrade your products, techniques, and approach to your makeup looks—all with the goal of helping you "get out the door and look gorge." Today, Maalouf joins Who What Wear co-founder and Chief Content Officer Hillary Kerr to give listeners a taste of what he offers in his sessions. Kerr had a session with Maalouf in the fall and can't stop raving about it. They get into application techniques, product recommendations, and the TikTok advice you should definitely avoid. Shop our editor's picks here!

22 Tammi 202540min

Kara Brothers is the president of the mold-breaking skincare solutions company Starface World. She studied English in school and spent the early years of her career trying to find an industry and role that felt like a good fit for her. Brothers worked at several digital ad agencies before spending 10 years at Google, working in corporate strategy and strategic partnerships. During her time at the tech company, she also received an MBA from the NYU Stern School of Business, again to expand her worldview and career options. Working at Google taught her countless lessons, but she realized she wanted to work on physical products and something that made a real impact. So in 2020, she left her position, and after a brief stint at an AI company, was hired as the SVP of strategic initiatives at Starface World. Brothers implemented key communications and organizational strategies at the fledgling company and was made president soon after. Today, she uses her wealth of experience to guide all aspects of the company’s internal and external operations, as it continues to expand its footprint in the skincare and beauty industry.

20 Tammi 202551min

Claire Sullivan is a designer, creative consultant, and founder of the design label Miss Claire Sullivan. She grew up loving fashion and has a penchant for dramatic, voluminous designs. It’s no surprise, then, that after working as the co-creative director of the streetwear label Vaquera, she founded her own atelier, where she creates dynamic, one-of-a-kind designs. In the past year, she’s generated several iconic red carpet moments, such as Addison Rae’s padded bustier with a big tulle skirt. Her pieces have also been worn by the likes of Chappell Roan, Kylie Jenner, and Camila Cabello. This week, Sullivan joins Who What Wear Editorial Director Lauren Eggertsen to discuss her earliest style influences, what it's like to design custom pieces for her clients, and how she created an Anna Wintour–approved dress made out of maps for Hailey Bieber.

15 Tammi 202519min

Arianne Phillips is the costume designer for the new film A Complete Unknown, starring Timothée Chalamet as Bob Dylan. Phillips is an accomplished costume designer for stage and screen and has been nominated for the Academy Award for Best Costume Design three times, beginning with James Mangold's Walk the Line in 2006. For A Complete Unknown, she teamed up again with Mangold to re-create Bob Dylan's visual style with extreme specificity. Phillips spent several years researching Dylan's wardrobe, working with vintage experts, designers, and even Etsy sellers to find pieces that captured each iteration of Dylan's unique style. This week, she joins Erin Fitzpatrick, WWW's associate director of fashion news, to talk about her approach to the project, working with Chalamet, and collaborating with Levi's on a new capsule collection that re-creates Dylan's favorite skinny jeans style.

8 Tammi 202533min