Who What Wear with Hillary Kerr: Cult Gaia Founder Jasmin Larian Hekmat on the Under the Sun Fashion Show, Disengaging From Trends, and her Bratz Doll Roots
Second Life13 Joulu 2023

Who What Wear with Hillary Kerr: Cult Gaia Founder Jasmin Larian Hekmat on the Under the Sun Fashion Show, Disengaging From Trends, and her Bratz Doll Roots

Jasmin Larian Hekmat is the founder, designer, and CEO of fashion-girl favorite brand Cult Gaia. Hekmat started Cult Gaia as an accessories line, creating stunning pieces that doubled as objets d’art like the iconic Ark Bag. Eventually, she realized that in order to style the pieces the way she envisioned, she’d need to start designing clothes to go with them, thus the ready-to-wear and lifestyle brand was born. Hekmat's commitment to producing meaningful, artistic pieces has never wavered. Today, Who What Wear Editor in Chief Kat Collings sits down with the designer to talk about Cult Gaia’s Resort 2024 collection, which was recently shown at the brand’s first official fashion show in Los Angeles.

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The Who What Wear Podcast: Go Sports! Athlete Stylists Brittany Hampton and Manny Jay on Dressing WNBA It Girls, and Why It's More Than Picking Out Clothes

The Who What Wear Podcast: Go Sports! Athlete Stylists Brittany Hampton and Manny Jay on Dressing WNBA It Girls, and Why It's More Than Picking Out Clothes

In this episode, Senior Fashion Editor Eliza Huber—Who What Wear’s resident expert on the intersection of sports and fashion—is sitting down with two stylists behind some of the best tunnel fashion we...

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Denise Woodard: Founder and CEO of Partake Foods

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Denise Woodard is the founder and CEO of Partake, an allergy-friendly food company. Woodard started her career in pound-the-pavement sales roles at Philip Morris and FedEx, gaining robust experience i...

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The Who What Wear Podcast: Rhode Cosmetic Chemist and BeautyStat Founder Ron Robinson on Crafting Cult Favorite Products and the Buzzy Ingredient That’s Not Worth the Hype

The Who What Wear Podcast: Rhode Cosmetic Chemist and BeautyStat Founder Ron Robinson on Crafting Cult Favorite Products and the Buzzy Ingredient That’s Not Worth the Hype

Ron Robinson is the founder of BeautyStat and the cosmetic chemist behind Hailey Bieber’s skincare line, Rhode. Robinson began his career at Clinique in the ’90s and, over the past two decades, has wo...

2 Heinä 202519min

Alyssa Wasko Stein: Founder and Designer of Donni

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Alyssa Wasko Stein is the founder and designer of Los Angeles–based womenswear brand Donni. Stein has had entrepreneurial tendencies since childhood, but she didn’t always know her love of fashion wou...

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The Who What Wear Podcast: The 2025 Who What Wear 100 Beauty Awards

The Who What Wear Podcast: The 2025 Who What Wear 100 Beauty Awards

For our second annual Who What Wear 100 Beauty Awards, Beauty Director Erin Jahns is joined by beauty editors Jamie Schneider, Kaitlyn McLintock, and Maya Thomas for a roundtable discussion about all ...

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Katie Sturino Returns! The Founder of Megababe and Author of Sunny Side Up Is Back

Katie Sturino Returns! The Founder of Megababe and Author of Sunny Side Up Is Back

Katie Sturino is the founder of Megababe, the innovative beauty brand known for nontoxic, cult-favorite products like Thigh Rescue and Bust Dust. She's also a body-acceptance advocate with a highly en...

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The Who What Wear Podcast: Costuming The Last of Us: Ann Foley on Apocalyptic Realism and Character-Driven Design

The Who What Wear Podcast: Costuming The Last of Us: Ann Foley on Apocalyptic Realism and Character-Driven Design

Ann Foley is the costume designer behind the grounded and detailed wardrobes of the hit show The Last of Us. In this episode, Foley (whose extensive career also includes work on Marvel's Agents of S.H...

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Shannon Watts: Author and Founder of Moms Demand Action

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Shannon Watts is the founder of Moms Demand Action, a prominent grassroots organization fighting gun violence in the United States. She initially aspired to be an investigative journalist, and she ear...

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