Charlotte Cruze: Co-Founder of Alice Mushrooms
Second Life12 Helmi 2024

Charlotte Cruze: Co-Founder of Alice Mushrooms

If you’ve dipped your toe into the world of functional, non-psychedelic mushrooms, you’ve likely seen Alice’s chic adaptogenic chocolates grace your social media feed or the shelves of your local boutique grocer—you have Charlotte Cruze to thank for that. In 2022, Cruze and her co-founder Lindsay Goodstein launched Alice with two products: Nightcap, a sleep aid, and Brainstorm, an energy booster. Today, the line has expanded to include an aphrodisiac chocolate called Happy Ending and a limited-edition lingerie collab with Fleur du Mal. But before she was creating mushroom chocolates, Cruze spent most of her career in media at companies such as Refinery29, InsideHook, and NBC. During that time, Cruze realized she loved the food industry, and in the early days of the pandemic, she enrolled in a food studies master’s program at NYU with the intention of pivoting her career. From there, she took on a role as the head of operations at meal-kit company Quinn and later led growth at Nutella-alternative brand TBH. While Cruze was still working at TBH, Goodstein, a former pharmaceutical salesperson, tapped her to help build Alice, and the rest is delicious, benefit-packed history.

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Amanda de Cadenet: Photographer, Media Personality, and Girlgaze Founder and CEO

Amanda de Cadenet: Photographer, Media Personality, and Girlgaze Founder and CEO

Entrepreneur, journalist, author, photographer, and activist, Amanda de Cadenet, is known as one of the most influential creatives in the industry. From TV host to noteable photographer to CEO, find out how Amanda de Cadenet evolved through various careers ultimately leading her to create the platform, Girlgaze, on this episode of Second Life.

2 Joulu 201956min

Cindy Crawford: Supermodel, Entrepreneur, and Meaningful Beauty Co-Founder

Cindy Crawford: Supermodel, Entrepreneur, and Meaningful Beauty Co-Founder

Iconic supermodel, Cindy Crawford, is widely known for being one of the original models who pivoted from being not just a model, but also a true star and style icon. On this episode of Second Life, find out how Cindy combined her years of modeling experience with her business savvy to expand her career beyond modeling throughout the decades.

25 Marras 201948min

Sallie Krawcheck: Ellevest Co-Founder and CEO

Sallie Krawcheck: Ellevest Co-Founder and CEO

Sallie Krawcheck, the CEO and founder of digital-first, mission-driven investment platform for women, Ellevest, is redefining what it means to be a successful woman on Wall Street (hint: it's not easy). On this episode of Second Life, find out how Sallie implemented her years of experience on Wall Street into a career dedicated to empowering women financially.

18 Marras 201956min

Jessica Koslow: Chef and Owner of Sqirl Cafe and Jams

Jessica Koslow: Chef and Owner of Sqirl Cafe and Jams

Jessica Koslow, the chef and owner of renowned Los Angeles cafe, Sqirl, went from being the digital producer at Fox to one of the most innovative chefs in the culinary scene. On this episode of Second Life, find out how Jessica transitioned her hobby into a fulfilling career.

11 Marras 201956min

Rachel Zoe: Fashion Entrepreneur, Stylist, Designer, and Author

Rachel Zoe: Fashion Entrepreneur, Stylist, Designer, and Author

Rachel Zoe is an absolute powerhouse. Her online style destination, The Zoe Report, reaches over 14 million monthly users worldwide. Her ready-to-wear and accessory line, Rachel Zoe Collection, is carried at retailers such as Net-a-Porter, Shopbop, and Revolve. Zoe is also the founder and chief curator of the luxury fashion, beauty, and lifestyle subscription service Box of Style, and she's authored two books. Find out how her first life as a stylist has informed it all.

4 Marras 20191h

Rea Ann Silva: Beautyblender Founder and CEO

Rea Ann Silva: Beautyblender Founder and CEO

Rea Ann Silva went from being a professional makeup artist to becoming the founder and CEO of Beautyblender. On this episode of Second Life, find out how she changed the way millions of people apply their makeup.

28 Loka 201952min

Cindy Capobianco: Lord Jones Co-Founder and Chief Brand Officer

Cindy Capobianco: Lord Jones Co-Founder and Chief Brand Officer

Before Cindy Capobianco founded Lord Jones, the CBD brand that has taken the cannabis industry by storm, she worked as a fashion editor and in PR and marketing. Find out how she made the major pivot in this episode of Second Life.

21 Loka 201957min

Angelica Nwandu: The Shade Room Founder and CEO

Angelica Nwandu: The Shade Room Founder and CEO

The Shade Room has over 16 million followers and counting, but before Angelica Nwandu founded it, she was on her way to becoming an accountant. Listen to the story of how she made the switch.

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