Charlotte Cruze: Co-Founder of Alice Mushrooms
Second Life12 Helmi 2024

Charlotte Cruze: Co-Founder of Alice Mushrooms

If you’ve dipped your toe into the world of functional, non-psychedelic mushrooms, you’ve likely seen Alice’s chic adaptogenic chocolates grace your social media feed or the shelves of your local boutique grocer—you have Charlotte Cruze to thank for that. In 2022, Cruze and her co-founder Lindsay Goodstein launched Alice with two products: Nightcap, a sleep aid, and Brainstorm, an energy booster. Today, the line has expanded to include an aphrodisiac chocolate called Happy Ending and a limited-edition lingerie collab with Fleur du Mal. But before she was creating mushroom chocolates, Cruze spent most of her career in media at companies such as Refinery29, InsideHook, and NBC. During that time, Cruze realized she loved the food industry, and in the early days of the pandemic, she enrolled in a food studies master’s program at NYU with the intention of pivoting her career. From there, she took on a role as the head of operations at meal-kit company Quinn and later led growth at Nutella-alternative brand TBH. While Cruze was still working at TBH, Goodstein, a former pharmaceutical salesperson, tapped her to help build Alice, and the rest is delicious, benefit-packed history.

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Lykke Li: Singer, Songwriter, and Yola Mezcal Co-Founder

Lykke Li: Singer, Songwriter, and Yola Mezcal Co-Founder

Swedish singer-songwriter Lykke Li has more on her plate than just her music career. In the newest episode of Second Life, she tells Hillary Kerr about co-founding an all-female mezcal brand called Yola Mezcal, which aims to economically empower women in Oaxaca.

15 Huhti 201955min

 Shay Mitchell: Actress, Author, Producer, and Entrepreneur

Shay Mitchell: Actress, Author, Producer, and Entrepreneur

Acting on not one but two hit shows may be satisfying enough for some, but Pretty Little Liars and You star Shay Mitchell is determined to pursue a variety of other interests. She's already written a YA novel and has developed a successful YouTube lifestyle channel, but now she's pivoting once again to travel entrepreneurship.

8 Huhti 201954min

 LIVE! From SXSW With Liz Lambert: Bunkhouse Group Hotelier

LIVE! From SXSW With Liz Lambert: Bunkhouse Group Hotelier

How does one go from a job in the district attorney's office to a career as a hotelier running some of the coolest hotels in the U.S. and Mexico? Austin-based hotelier Liz Lambert, who runs the impossibly Instagram-worthy Hotel San Cristóbal in Todos Santos, among other properties, sits down with Hillary Kerr to share her journey from Manhattan to Texas and beyond.

1 Huhti 201943min

Jessica Yellin: Journalist, Author, and Former CNN Chief White House Correspondent

Jessica Yellin: Journalist, Author, and Former CNN Chief White House Correspondent

Where do you get your news? If Jessica Yellin's Instagram isn't at the top of your list, it will be soon. The former chief White House correspondent for CNN and founder of #NewsNotNoise tells Second Life how she took her Emmy-winning reporting skills to both social media and book publishing.

25 Maalis 201952min

Sophia Roe: Chef, Wellness Expert, and Content Creator

Sophia Roe: Chef, Wellness Expert, and Content Creator

Sophia Roe's passion for food and wellness started as a distraction from her tough childhood. Growing up with parents who were substance abusers and eventually ending up in the foster care system, Roe found comfort and stability in both food and music. In the new episode of Second Life, Roe tells Hillary Kerr about overcoming unconventional beginnings, dropping out of college twice, and becoming a chef, wellness expert, and thought leader.

18 Maalis 201949min

Veronica Swanson Beard & Veronica Miele Beard: Veronica Beard Co-Founders

Veronica Swanson Beard & Veronica Miele Beard: Veronica Beard Co-Founders

Armed with experience in finance and fashion buying, respectively, sisters-in-law Veronica Miele Beard and Veronica Swanson Beard started their fashion brand with a single jacket style and no business plan. A decade later, they have a successful label with seven brick-and-mortar stores. Here, they speak about working with a business partner, learning to trust your gut, and the question Anna Wintour asked them.

11 Maalis 201954min

Susan Tynan: Framebridge Founder and CEO

Susan Tynan: Framebridge Founder and CEO

All of our guests have changed careers at some point, but Susan Tynan's path took several different turns on her way to raising $67 million in venture financing for Framebridge, a quick and affordable custom framing site. The founder and CEO, a Harvard Business School graduate, shares advice on how to accept "no" in your career, how to run a business ethically, and how to lift women up.

4 Maalis 201940min

Nancy Silverton: Celebrity Chef, Restaurateur, and Author

Nancy Silverton: Celebrity Chef, Restaurateur, and Author

It started with a crush. Renowned chef, restaurant owner, and author Nancy Silverton first developed an interest in the food industry because she had a crush on a student cook at the dining hall of her college dorm and convinced him to hire her in the kitchen. Learn how she went from being a pastry chef to running her own empire and winning the food industry's highest honor.

25 Helmi 20191h 1min

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