Abby Jimenez: Best-Selling Author and Founder of Nadia Cakes
Second Life18 Maalis 2024

Abby Jimenez: Best-Selling Author and Founder of Nadia Cakes

From building the wildly successful bakery mini-chain Nadia Cakes to becoming a best-selling romance author, Abby Jimenez is no stranger to a career pivot. Jimenez spent her early career in a variety of service and retail roles, but when she was suddenly let go from her job as a retail manager, she leaned into her love of baking. With a Michaels cake-decorating course under her belt, Jimenez soon began selling cakes and cupcakes out of her home kitchen, and since then, her bakery, Nadia Cakes, has opened three brick-and-mortar locations, was crowned the winner of Food Network’s Cupcake Wars, and has grown its menu to include over 200 cupcake flavors. After successfully growing Nadia Cakes, Jimenez began writing romance novels in her newly earned free time. With some encouragement from her family and constructive feedback from online critique groups, she turned yet another hobby into a full-on career and has since published five novels. Jimenez’s sixth novel, Just for the Summer, comes out on April 2. Preorder it today here: https://www.barnesandnoble.com/w/just-for-the-summer-abby-jimenez/1143886130?ean=9781538769409.

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The Who What Wear Podcast: Discovering Fashion's Next Big Thing With Up Next Designer Founder Albert Ayal

The Who What Wear Podcast: Discovering Fashion's Next Big Thing With Up Next Designer Founder Albert Ayal

Albert Ayal is the founder of Up Next Designer, an influential Instagram account highlighting the most exciting emerging designers in fashion. Ayal got his start in fashion PR, and in 2019, he opened an Instagram account to help him keep tabs on all of the new designers he was finding. Soon, he began to gain traction and followers; he had a keen eye for new talent, and people were eager for an injection of something new. Ayal also used his PR skills to advocate for these designers, connecting them with stylists, celebrities, and other resources to grow their brands. Today, the account has over 500,000 followers and is a huge source of education, information, and inspiration. This week, Ayal joins Editorial Director Lauren Eggertsen to talk about the evolution of his career, the impact that Up Next Designer has had on the fashion world, and a few of the emerging designers he's most excited about. Check out Ayal's current favorite emerging designers below: Andrea Brocca Clara Daguin Mark Gong Phan Huy Dickson Lim Kim Mesches George Trochopoulos Zhaoyi Yu Weiraen And shop our editor's picks here!

29 Tammi 202528min

Gwen Whiting: Co-Founder of The Laundress and Founder of The Fill Club

Gwen Whiting: Co-Founder of The Laundress and Founder of The Fill Club

Gwen Whiting is the co-founder of The Laundress and founder of the new private members cleaning community The Fill Club. Gwen studied textile design in college and started her career at Ralph Lauren working in women’s and home design. As she began to grow her high-end work wardrobe, she grew frustrated with the lack of high-quality, effective cleaning products available. She realized there was a huge white space in the laundry category and knew she could do something about it. In 2004, she launched The Laundress with her co-founder, and over the next 15 years, grew the company without any outside investment. The Laundress came to be known for its excellent products and elevated design. In 2019, the company was acquired by Unilever, a move Whiting hoped would help bring its products to a global audience. In 2021, she left the company, and in 2022, watched in shock as The Laundress recalled all of its products due to elevated levels of bacteria. Before the incident, she had no desire to ever return to the laundry world, but after observing the scandal from the outside and realizing how much she still wanted to help her core customer base clean better, she decided to get back into the laundry game. The result is her new venture, The Fill, a private members cleaning community and collection of sustainable cleaning solutions. Head over to our Instagram @secondlifepod to enter our giveaway celebrating 7 years of Second Life! Giveaway ends Monday, January 27th at midnight PST. Terms and conditions apply.

27 Tammi 202548min

The Who What Wear Podcast: Makeup Artist Joey Maalouf's Step-by-Step Guide to Revitalizing Your Everyday Makeup Routine

The Who What Wear Podcast: Makeup Artist Joey Maalouf's Step-by-Step Guide to Revitalizing Your Everyday Makeup Routine

Joey Maalouf is a makeup artist and creative consultant who works with celebrities like Goldie Hawn, Rachel Zoe, Lisa Rinna, and Molly Sims. On top of his red carpet and editorial work, he offers incredible one-on-one Zoom makeup sessions, where he evaluates and upgrades his clients' makeup routines. In the session, he shares his expert tips and tricks to allow you to upgrade your products, techniques, and approach to your makeup looks—all with the goal of helping you "get out the door and look gorge." Today, Maalouf joins Who What Wear co-founder and Chief Content Officer Hillary Kerr to give listeners a taste of what he offers in his sessions. Kerr had a session with Maalouf in the fall and can't stop raving about it. They get into application techniques, product recommendations, and the TikTok advice you should definitely avoid. Shop our editor's picks here!

22 Tammi 202540min

Kara Brothers: Starface World President

Kara Brothers: Starface World President

Kara Brothers is the president of the mold-breaking skincare solutions company Starface World. She studied English in school and spent the early years of her career trying to find an industry and role that felt like a good fit for her. Brothers worked at several digital ad agencies before spending 10 years at Google, working in corporate strategy and strategic partnerships. During her time at the tech company, she also received an MBA from the NYU Stern School of Business, again to expand her worldview and career options. Working at Google taught her countless lessons, but she realized she wanted to work on physical products and something that made a real impact. So in 2020, she left her position, and after a brief stint at an AI company, was hired as the SVP of strategic initiatives at Starface World. Brothers implemented key communications and organizational strategies at the fledgling company and was made president soon after. Today, she uses her wealth of experience to guide all aspects of the company’s internal and external operations, as it continues to expand its footprint in the skincare and beauty industry.

20 Tammi 202551min

The Who What Wear Podcast: Miss Claire Sullivan on Modern Couture, the Glory of a One-of-a-Kind Piece, and Designing for Sarah Jessica Parker and Addison Rae

The Who What Wear Podcast: Miss Claire Sullivan on Modern Couture, the Glory of a One-of-a-Kind Piece, and Designing for Sarah Jessica Parker and Addison Rae

Claire Sullivan is a designer, creative consultant, and founder of the design label Miss Claire Sullivan. She grew up loving fashion and has a penchant for dramatic, voluminous designs. It’s no surprise, then, that after working as the co-creative director of the streetwear label Vaquera, she founded her own atelier, where she creates dynamic, one-of-a-kind designs. In the past year, she’s generated several iconic red carpet moments, such as Addison Rae’s padded bustier with a big tulle skirt. Her pieces have also been worn by the likes of Chappell Roan, Kylie Jenner, and Camila Cabello. This week, Sullivan joins Who What Wear Editorial Director Lauren Eggertsen to discuss her earliest style influences, what it's like to design custom pieces for her clients, and how she created an Anna Wintour–approved dress made out of maps for Hailey Bieber.

15 Tammi 202519min

The Who What Wear Podcast: Tracing the Rise of Bob Dylan Through Clothing in A Complete Unknown With Costume Designer Arianne Phillips

The Who What Wear Podcast: Tracing the Rise of Bob Dylan Through Clothing in A Complete Unknown With Costume Designer Arianne Phillips

Arianne Phillips is the costume designer for the new film A Complete Unknown, starring Timothée Chalamet as Bob Dylan. Phillips is an accomplished costume designer for stage and screen and has been nominated for the Academy Award for Best Costume Design three times, beginning with James Mangold's Walk the Line in 2006. For A Complete Unknown, she teamed up again with Mangold to re-create Bob Dylan's visual style with extreme specificity. Phillips spent several years researching Dylan's wardrobe, working with vintage experts, designers, and even Etsy sellers to find pieces that captured each iteration of Dylan's unique style. This week, she joins Erin Fitzpatrick, WWW's associate director of fashion news, to talk about her approach to the project, working with Chalamet, and collaborating with Levi's on a new capsule collection that re-creates Dylan's favorite skinny jeans style.

8 Tammi 202533min

Erika Thompson: Beekeeper and Founder of Texas Beeworks

Erika Thompson: Beekeeper and Founder of Texas Beeworks

Erika Thompson is a beekeeper, bee advocate, and founder of the bee removal services company Texas Beeworks. Erika grew up in Texas loving all things animals and bugs. She studied geography at the University of Texas at Austin, and after a brief stint as a vet tech, embarked on a career in communications. She worked at several different nonprofit organizations over the years, but despite the impact she was making, she didn’t love sitting at a desk every day. In 2012, she signed up for a beekeeping class as a fun outlet. But from that first class, she was hooked. She started keeping bees herself and eventually began offering humane bee removal services to people in the Austin area. In 2018, she left the world of communications to commit to being a beekeeper full-time. In 2020, she made another major career move when she began posting videos of her bee removals on TikTok. Her passionate, kind, fascinating storytelling immediately resonated with others, and her audience grew quickly. Today, she has over 11 million followers, and several of the videos of her bee removals (which she still does for free!) have over 100 million views.

6 Tammi 202558min

The Who What Wear Podcast: Personalized Pet Charms and Martini Menorahs: A Conversation on Joyful Accessorizing With Susan Alexandra Designer Susan Korn

The Who What Wear Podcast: Personalized Pet Charms and Martini Menorahs: A Conversation on Joyful Accessorizing With Susan Alexandra Designer Susan Korn

Susan Korn is the founder of the charming, quirky, and downright joyful accessories brand Susan Alexandra. Korn started her brand by making jewelry and creating handmade painted pieces. But one fateful day, she discovered a bead shop in Chinatown and had a vision of a beaded bag she wanted to create. Her beaded bags have since cemented her as the queen of whimsical fashion. Now, she’s expanded into DIY charm jewelry, custom sculpted pet pieces, home goods, a full Judaica line, and has collaborated with brands like Pebbles, Bose, and Crocs. This week, she joins Kat to talk about how she approaches designing a new product, her dreams for the brand in 2025, and her epic dog fashion show with Rachel Antonoff at New York Fashion Week this past fall. Listen to Susan Korn’s Second Life episode here!

18 Joulu 202433min

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