How Taking a Journalistic Approach Wins More Business by Adele Revella

How Taking a Journalistic Approach Wins More Business by Adele Revella

Today’s Ask an Expert, Adele Revella, is the Founder and CEO of the Buyer Persona Institute. They take a journalistic approach to interviewing recent & actual buyers that are in their client’s space revealing the real buying decisions, for individuals and committees. Adele talks about changes to buying decisions in recent months, and she also shares a powerful insight about focusing on how you want to fill your day and how that should drive what you want to be. Finally, she shares ...

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Every single time you get a ‘no’ you’re closer to the ‘yes’ By Rob Murray

Every single time you get a ‘no’ you’re closer to the ‘yes’ By Rob Murray

In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product....

18 Kesä 202441min

How to Price Your Product for Profit with Hermann Simon

How to Price Your Product for Profit with Hermann Simon

Are you struggling to understand why your product isn't selling? In this episode, pricing expert Hermann Simon, founder of Simon-Kucher & Partners, dives deep into the concept of perceived value and...

22 Touko 202435min

How to Achieve Success: Tenacity, Adaptability & Community

How to Achieve Success: Tenacity, Adaptability & Community

Looking to climb the career ladder and make a difference? This video explores 3 key ingredients for success: Tenacity & Goal-Setting: Learn from Melissa Eichbauer, a recognized leader, on how clear go...

9 Touko 202436min

It’s About Serving, Not Selling

It’s About Serving, Not Selling

Business guru Verne Harnish, known for books like "Scaling Up," shares valuable advice applicable to any company. He emphasizes prioritizing customer needs over sales ("giving before taking"). He also...

10 Huhti 202430min

Building Trust: The Key to Unlocking Efficiency in the Supply Chain

Building Trust: The Key to Unlocking Efficiency in the Supply Chain

Mark Graham, co-founder of Commonsku, tackles both the challenges and the potential of the promotional products industry. He explores the fate of those pens and stress balls we leave behind in hotels,...

20 Maalis 202445min

How to Take Initiative and Thrive in Uncertain Times

How to Take Initiative and Thrive in Uncertain Times

Margaret Heffernan, a renowned entrepreneur, CEO, author, and keynote speaker, dives deep into the ever-present reality of uncertainty. From navigating personal challenges to navigating global shifts,...

7 Maalis 20241h 5min

Understanding Promotional Products Strategy by Joseph Sommer

Understanding Promotional Products Strategy by Joseph Sommer

Using Swag More Intentionally and Thoughtfully by Joseph Sommer Discover the dynamic world of promotional products with Joseph Sommer, the entrepreneurial mind behind Whitestone Branding. In this pod...

22 Joulu 20231h 1min

When you have a vision you have direction: the Savannah Bananas by Jesse Cole

When you have a vision you have direction: the Savannah Bananas by Jesse Cole

Jesse Cole is the owner of the viral sensation Savannah Bananas, a baseball team that has sold out every home game since the 2016 season. But it wasn’t like this at the beginning, as Jesse explains. W...

30 Marras 202337min

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