EP77: Caregiving – The Next Big Retail Opportunity with AARP

EP77: Caregiving – The Next Big Retail Opportunity with AARP

In this episode, Wendy Liebmann talks to Reema Jweied-Guegel, Director, AARP Enterprise Strategy Group about the growing population of caregivers, who they are, the challenges they face, and how retailers and brands can support them. They discuss: WSL’s latest How America Shops® research which indicates that 6/10 Americans take care of someone’s health other than their own, That a growing number of caregivers are Gen Z and younger Millennials.What the caregivers’ lives of perpetual juggl...

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