The Tim Ferriss Show1 Marras 2018

#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life

Seth Godin (@thisissethsblog, seths.blog) is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world.

Seth writes about marketing, strategic quitting, leadership, the way ideas spread, and challenging the status quo in all areas.

His books include Linchpin, Tribes, The Dip, and Purple Cow, among others, and Seth’s newest book is This Is Marketing: You Can’t Be Seen Until You Learn to See. You can find out more at seths.blog/tim (tim = This Is Marketing, not my name), where you will also find a free PDF excerpt from the book and related videos.

Last but not least, Seth is the founder of the altMBA, an intense four-week online leadership and management workshop. Find out more at altmba.com.

In this episode, we explore many topics, including:

How Seth deals with overwhelm
How Seth chooses projects
How to say “no” to the unimportant and set boundaries
Long work vs. hard work
The world’s worst boss
How to find your “smallest viable audience”
Non-marketing books that are master classes in great marketing
Crafting April Fool’s jokes
And much, much more…

Enjoy!

Click here for the show notes for this episode.

This episode is brought to you exclusively by LinkedIn Marketing Solutions, the go-to tool for B2B marketers and advertisers who want to drive brand awareness, generate leads, or build long-term relationships that result in real business impact.

With a community of more than 575 million professionals, LinkedIn is gigantic, but it can be hyper-specific. You have access to a diverse group of people all searching for things they need to grow professionally, and four out of five users are decision-makers at their companies — so you can build relationships that really matter and drive your business objectives forward. LinkedIn has the marketing tools to help you target your customers with precision, right down to job title, company name, industry, etc. Why spray and pray with your marketing dollars when you can be surgical? To redeem your free $100 LinkedIn ad credit and launch your first campaign, go to LinkedIn.com/TFS!

***

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

For show notes and past guests, please visit tim.blog/podcast.

Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.

For transcripts of episodes, go to tim.blog/transcripts.

Interested in sponsoring the podcast? Please fill out the form at tim.blog/sponsor.

Discover Tim’s books: tim.blog/books.

Follow Tim:

Twitter: twitter.com/tferriss

Instagram: instagram.com/timferriss

Facebook: facebook.com/timferriss

YouTube: youtube.com/timferriss

Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(887)

#883: How to Legalize Medical Psychedelics in Your Country — Tania de Jong on The Playbook Behind Australia's World-First Breakthrough

My guest today is Tania de Jong, co-founder of Mind Medicine Australia. Tania and her husband, Peter, helped lead the push that, in 2023, made Australia the first country in the world to allow MDMA an...

18 Syys 2h 11min

#882: How to Teach a 3-Year-Old to Read and Rethinking Education — Tim Coaches Niels Hoven of Mentava

This episode is a bit different. It's a live, unscripted working session with a founder, and I've only done one other earlier this year.Niels Hoven (@NielsHoven) is the founder and CEO of Mentava, a c...

10 Syys 2h 13min

#881: Tales of Overcoming The Odds, and How to Turn Losses Into Wins — Tim McGraw, Terry Crews, Dax Shepard, and More

This is a special episode about overcoming mistakes and failure. What do you do when your work is rejected, when the big bet fails, or when the path ahead suddenly disappears? As you’ll hear in this e...

4 Syys 1h 5min

#880: Relationship Tools That Work — Esther Perel, Brené Brown, Dr. Sue Johnson, Terry Real, and More on Conflict, Repair, and Lasting Love

This episode is devoted to one deceptively simple question: How do you stay close to your partner over time through the inevitable exhaustion, misunderstanding, conflict, disappointment, and change?Th...

19 Elo 57min

#879: How to Reinvent Yourself and Make Bold Moves — Decisive Stories from Matthew McConaughey, Steve Young, Samin Nosrat, and More

This is a special compilation devoted to reinvention: how to shed an identity that no longer fits, decide on a new chapter, navigate uncertainty, and commit to what’s next.This episode is brought to y...

12 Elo 1h 1min

#878: How to Start When You're Stuck, Finish What You Begin, and Stop Waiting for Inspiration — Creative Advice from Elizabeth Gilbert, Seth Godin, Joyce Carol Oates, Anne Lamott and More

This is a special compilation devoted to a subject very close to my heart and currently consuming a large percentage of my waking hours: writing. Over the years, I’ve asked some of the writers I admir...

5 Elo 58min

#877: Q&A with Tim — The Art of Male Friendship, Mini-Retirements, Higher-Resolution Living, Reinvention in The Age of AI, and More

In this wide-ranging Q&A, Tim explores reinvention, enduring skills for the age of AI, friendship, mental health, fitness, language learning, privacy, cognitive longevity, and more.This episode is bro...

29 Heinä 1h 15min

#876: Dr. Andrew Huberman — Peptides, Performance, and Protocols

Andrew Huberman, Ph.D., is a neuroscientist and tenured professor in the Departments of Neurobiology and Ophthalmology at Stanford University School of Medicine, where he runs the Huberman Lab. He is ...

22 Heinä 2h 14min