Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary
Fat Mascara20 Tammi 2023

Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary

Whether you’re a beauty enthusiast looking for the next great product or you work in the beauty industry, this interview with Julian Reis, CEO & founder of SuperOrdinary, is a must-listen. He talks about the future of beauty shopping and explains how his company connects brands (think: Olaplex, Nécessaire, Ouai, Farmacy, Milk Makeup) with influencers and KOLs (Key Opinion Leaders) in China who sell millions of products via livestreaming platforms such as XiaoHongShu, Douyin, Kuaishou, and Taobao Live. Plus, we talk about the trusted relationship people have with their favorite influencers; why the creator economy is changing; and how his company’s new tool, GalaGala, is democratizing social selling so anyone—not just influencers—can make money if their friends or followers purchase a beauty product they recommend.


Hosted on Acast. See acast.com/privacy for more information.

Jaksot(729)

Ep 70: Psychiatrist Samantha Boardman Has the Positive Prescription

Ep 70: Psychiatrist Samantha Boardman Has the Positive Prescription

Psychiatrist Samantha Boardman discusses how beauty-focused social media culture affects women and shares fascinating research on the psychology of beauty, like why arched brows scare small children (...

28 Heinä 20171h 8min

Ep 69: Goop Beauty Director Jean Godfrey-June

Ep 69: Goop Beauty Director Jean Godfrey-June

Goop beauty director Jean Godfrey-June is here to talk natural deodorants, concealer tips, her miracle cure for seasonal allergies, and how to break into beauty writing. Plus, adventures in NYC commut...

24 Heinä 20171h 17min

Ep 68: 12 Years to Make It with Hairdresser Harry Josh

Ep 68: 12 Years to Make It with Hairdresser Harry Josh

Hairdresser Harry Josh not only does bangin' beach waves, he's also a master storyteller. Settle in and hear the drama-filled tale of Harry's rise and fall, and rise and fall, and rise again. Before t...

14 Heinä 20171h 17min

Ep. 67: Dermatologist Dr. Howard Murad on Cultural Stress

Ep. 67: Dermatologist Dr. Howard Murad on Cultural Stress

The doctor is in! Dermatologist Howard Murad goes way beyond skin: He's also an expert on what he dubs "cultural stress." If you're feeling totally fried, consider this episode a must-listen. Before t...

30 Kesä 201758min

Ep 66: Hair Stylist Ursula Stephen Shares Her Secrets

Ep 66: Hair Stylist Ursula Stephen Shares Her Secrets

Hair stylist Ursula Stephen talks about her creative process, conditioning secrets—and clients like Rihanna, Mary J. Blige, Laverne Cox, and sooo many more. Plus: Why pale blondes turn brassy, big fra...

23 Kesä 201757min

Ep 65: Meghan Markle's Facialist Nichola Joss Talks Self-Tanning

Ep 65: Meghan Markle's Facialist Nichola Joss Talks Self-Tanning

Grab your face oil, and break out the tanning mitt: Nichola Joss, celeb facialist and tanning expert shares all of her secrets for looking bronze and sculpted. Before that: We chat deodorant versus an...

16 Kesä 201749min

Ep 64: Bobbi Brown on Leaving the Brand She Built

Ep 64: Bobbi Brown on Leaving the Brand She Built

Bobbi's back! Just months after leaving the brand she built, Bobbi Brown fills us in on her latest big projects, from her book to her pop-up shops to her groovy hotel. (Yup.) Before that, we discuss J...

9 Kesä 201743min

Ep 63: Absurd Amounts of Makeup with Parodist @lowcheekbones

Ep 63: Absurd Amounts of Makeup with Parodist @lowcheekbones

Caroline Solomon—she's Instagram Famous as @lowcheekbones, the hilarious beauty-fashion parody feed—shares her process and her masterful makeup-removal technique. We also discuss nose-blindness, the c...

2 Kesä 201748min

Suosittua kategoriassa Premium

nikotellen
anni-jaajo
jaljilla
tuplakaak
antin-matka
olipa-kerran-otsikko
maanantaimysteeri
sita
grekovit
hei-baby-3
siita-on-vaikea-puhua
palmujen-varjoissa
terveisia-perheesta
kaksi-aitia
the-harlin-show
i-dont-like-mondays
gogin-ja-janin-maailmanhistoria
murhan-anatomia
ihan-oikeesti
backmanholmavuo