Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary
Fat Mascara20 Tammi 2023

Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary

Whether you’re a beauty enthusiast looking for the next great product or you work in the beauty industry, this interview with Julian Reis, CEO & founder of SuperOrdinary, is a must-listen. He talks about the future of beauty shopping and explains how his company connects brands (think: Olaplex, Nécessaire, Ouai, Farmacy, Milk Makeup) with influencers and KOLs (Key Opinion Leaders) in China who sell millions of products via livestreaming platforms such as XiaoHongShu, Douyin, Kuaishou, and Taobao Live. Plus, we talk about the trusted relationship people have with their favorite influencers; why the creator economy is changing; and how his company’s new tool, GalaGala, is democratizing social selling so anyone—not just influencers—can make money if their friends or followers purchase a beauty product they recommend.


Hosted on Acast. See acast.com/privacy for more information.

Jaksot(729)

Ep 23: You Want The Cushion

Ep 23: You Want The Cushion

Cosmetic chemist Ni'kita Wilson drops mad scientist knowledge, including how to read an ingredient label, the truth about parabens, and which anti-aging creams are worth the money. Plus: Poetic justic...

4 Elo 201637min

Ep. 22: The Seinfeld of Hair

Ep. 22: The Seinfeld of Hair

Hairstylist Orlando Pita has ruled the industry for the past 25 years. Now he gets real about work ethic, the show that changed his career, and why beauty editors are terrified of him. Plus: The week ...

28 Heinä 201640min

Ep 21: Cornsilkifying!

Ep 21: Cornsilkifying!

Whether you're going somewhere this summer or just dreaming of travel, get cool tips from Wander Beauty founders Lindsay Ellison and Divya Gugnani. Before that, we talk photo-friendly makeup, plastic ...

21 Heinä 201630min

Ep 20: All the Hair Feels

Ep 20: All the Hair Feels

Beauty news bonanza! We discuss L'Oreal Beaumojis, Barnes & Noble's new beauty selection, and predict the future of BeautyCon. Plus, we rate our favorite skincare devices. Finally, hairstylist Jon Rey...

14 Heinä 201636min

Ep 19: Sucking and Filling

Ep 19: Sucking and Filling

Dermatologist and self-proclaimed fat expert Dr. Paul Jarrod Frank shares all the new ways people are getting rid of fat and cellulite—without dieting. Plus, everything you ever wanted to know about n...

30 Kesä 201641min

Ep 18: The Word No Woman Likes to Hear

Ep 18: The Word No Woman Likes to Hear

We sit down with Autumn Whitefield-Madrano, author of the new book, Face Value: The Hidden Ways Beauty Shapes Women's Lives, and try to decode our complex ideas about beauty in under a half-hour. We a...

23 Kesä 201640min

Ep 17: Beauty Otaku

Ep 17: Beauty Otaku

We hang with Troy Surratt, makeup artist and founder of Surratt Beauty. He gives us the scoop on his luxe line and breaks exclusive news on the forthcoming Kevyn Aucoin documentary. Also: A visit to C...

16 Kesä 201642min

Ep 16: Literally a Hot Mess

Ep 16: Literally a Hot Mess

Investigative reporter Virginia Sole-Smith talks body politics, what it’s like to give someone a Brazilian wax, and which beauty treatments are total bullshit. Plus, vibrating eye massagers, the lates...

9 Kesä 201627min

Suosittua kategoriassa Premium

nikotellen
anni-jaajo
jaljilla
tuplakaak
antin-matka
olipa-kerran-otsikko
maanantaimysteeri
sita
grekovit
hei-baby-3
siita-on-vaikea-puhua
palmujen-varjoissa
terveisia-perheesta
kaksi-aitia
the-harlin-show
i-dont-like-mondays
gogin-ja-janin-maailmanhistoria
murhan-anatomia
ihan-oikeesti
backmanholmavuo