Coaching and Leading Design Teams, Key Design Methods and How Coaching and Design Thinking Converge with Rebecca Horton - DT101 E8
Design Thinking 10124 Heinä 2018

Coaching and Leading Design Teams, Key Design Methods and How Coaching and Design Thinking Converge with Rebecca Horton - DT101 E8

I’m excited to speak with Rebecca Horton, a designer, coach, and long-time colleague and friend. In our conversation, we’ll talk about how to coach and lead design teams, some design thinking methods she has found valuable, and how design thinking and coaching converge.

Rebecca has always been interested in design, but believed as she grew up that you had to pick a discipline within design (such as being an interior designer, graphic designer, or fashion designer). In her early teenage years, she was fascinated by fashion design, and was captivated by runway shows on TV. She later went to college for political science and public policy because it was practical and pragmatic, and picking a specific design discipline didn’t appeal to her.

After college, she discovered the design thinking field, which had the language to explain what she had been craving, and doesn’t force you to choose between disciplines. She returned to school, started her own practice, and worked in the corporate design world.

In our conversation, Rebecca will dig into a specific example of an instance in which things didn’t go according to plan, which ended up being exactly the turning point that made her work so successful. She’ll also explain how she was able to maneuver and adjust to create this positive outcome from unexpected circumstances, and explore the controversy surrounding customer personas.

As you listen, you’ll also hear powerful advice that you can apply to your own work and methods. For example, Rebecca advises clients to “welcome the stranger,” meaning that instead of telling someone unexpected to leave, invite them in and use the opportunity to understand why they might be there. Tune in to hear more about all of this, as well as Rebecca’s thoughts on blueprints, customer journey maps, and much more.

Learn More About Today’s Guest

Rebecca Horton
Rebecca Horton on LinkedIn

In This Episode

[01:11] — Rebecca digs into how she got into design, what her early training was like, and how she got to where she is now.
[03:27] — What have been some of the challenges or “aha!” moments that Rebecca has faced along her path so far?
[07:59] — Rebecca talks about what ended up happening in the situation she has been describing, in which things didn’t end up going according to plan.
[11:22] — What ended up happening as a result of what Rebecca has described is that the process became much more collaborative, she explains.
[15:25] — We hear about the experiences that helped Rebecca get to a point where she was able to do the maneuvering, adjusting, and listening she has been describing?
[16:48] — In co-creating with a student team or client team, what are some of the things that help them get past the initial hurdles with working with the design process?
[18:33] — How would Rebecca describe how she approaches pulling together a set of tools that leads to solutions that stick or results that last in her work?
[24:23] — Rebecca talks about some of the adaptations she’s had to make to using tools she learned as a student as she brings them into the world.
[27:38] — We learn about Rebecca’s thoughts on customer personas.
[30:58] — How would Rebecca differentiate her in-house experiences in using those tools from the experiences she’s had in her own consultancy?
[34:21] — Rebecca discusses the resources and suggestions that she gives people who want to learn more about design thinking or how to bring it into their work.
[37:40] — What are a couple of books that Rebecca would recommend? Her suggestions include The Design of Business, Moments of Impact, and The Power of TED*.
[40:19] — Rebecca talks about how her experiences as a designer influence her as a coach.
[42:20] — Where is Rebecca headed on her design journey?
[44:58] — Rebecca talks about where people can find her to learn more about her and what she does.

Links and Resources

@southernindie on Twitter
rebecca@thetrestles.com (Rebecca Horton)
IDEO
Service Design Global Conference
Trestles
The Design of Business by Roger Martin
Moments of Impact by Chris Ertel and Lisa Kay Solomon
The Power of TED* by David Emerald

Jaksot(145)

Teaching and Applying Design Thinking in Higher Ed + The Experimentation Fieldbook with Liz Chen — E129

Teaching and Applying Design Thinking in Higher Ed + The Experimentation Fieldbook with Liz Chen — E129

Liz Chen is Design Thinking Lead at Innovate Carolina, the unit dedicated to innovation, entrepreneurship, and economic development at The University of North Carolina at Chapel Hill. Liz is also a co-author of The Experimentation Field Book, a practical how-to guide on rigorously testing assumptions and concepts. We talk about teaching and applying design thinking in higher education, and learn more about The Experimentation Field Book. Listen to learn about: >> Innovate Carolina >> The Experimentation Field Book >> Design thinking and public health >> Design thinking in strategic planning Our Guest Liz is Design Thinking Lead at Innovate Carolina, the unit dedicated to innovation, entrepreneurship, and economic development at The University of North Carolina at Chapel Hill. She leads the interdisciplinary Graduate Certificate in Innovation for the Public Good and launched her team’s recharge center that allows grad student Design Thinking and Innovation Fellows to work on staff as part-time employees to support design and innovation projects with clients inside and outside of the university. Liz is also a co-author of The Experimentation Field Book, a practical how-to guide on rigorously testing assumptions and concepts. Liz is a former high school science teacher, tech nonprofit co-founder, and public health researcher. Show Highlights [02:50] Getting accepted into Innovation Next as a grad student, a national innovation acceleration program. [03:30] Completing her Ph.D. and becoming the Design Thinking Lead at Innovate Carolina. [04:16] The changes Liz has seen in how design thinking is being used in research. [04:54] Liz talks about a project funded by the EPA that she and her student team are working on, to reduce food waste. [06:34] UNC’s graduate certificate program in Innovation for the Public Good. [07:24] Divergent vs. convergent thinking. [08:41] The challenges in using design thinking when many funding organizations ask you to pitch a “single solution.” [11:15] Sharing what didn’t work is as important as sharing what did work. [12:24] Innovate Carolina has consulting services, where grad students and fellows get to work on client projects. [15:43] Liz talks about how Innovate Carolina’s infrastructure works within the infrastructure of the university. [19:15] The Experimentation Field Book provides resources for readers to self-teach the process of testing ideas and assumptions. [20:59] A Miro Moment. [23:35] Some of Liz’s favorite tools from the book. [25:45] The book’s five-step testing process. [28:17] Using design thinking in public health. [33:56] Three things Liz wishes people knew about teaching science at the high school level. [39:29] The Experimentation Field Book is for anyone who is problem-solving or innovating. [42:11] Liz and her team are helping with the work on UNC’s Carolina Next strategic plan. 45:51] Dawan shares a little about his strategy design experiences at Ohio State University. Links Liz on LinkedIn Liz on UNC’s website Liz on ResearchGate Liz on GoogleScholar Innovate Carolina Carolina Graduate Certificate in Innovation for the Public Good MyHealthEd Want 20% off of The Experimentation Field Book?  Click here and use promo code CUP20 Other Design Thinking 101 Episodes You Might Like The Experimentation Field Book with Natalie Foley — DT101 E123 Experiencing Design: The Innovator’s Journey with Karen Hold — DT101 E71 Designing Facilitation: A System for Creating and Leading Exceptional Events // ALD 006 — DT101 E73

13 Helmi 202451min

Design Social Change with Lesley-Ann Noel — DT101 E128

Design Social Change with Lesley-Ann Noel — DT101 E128

Dr. Lesley-Ann Noel is an Afro-Trinidadian design educator and an Assistant Professor in the Department of Design Studies at North Carolina State University. Lesley promotes greater critical awareness among designers and design students by introducing critical theory concepts and vocabulary into the design studio. We talk about questioning design practice, dreaming and prototyping, and her book, Designing Social Change. Listen to learn about:>> Design studies >> Designing with non-designers and “design out in the wild”>> Lesley’s new book, Design Social Change >> Designing dreams together across our differences Our GuestDr. Lesley-Ann Noel is an Afro-Trinidadian design educator. She is an Assistant Professor in the Dept. of Design Studies at North Carolina State University. She practices design through emancipatory, critical and anti-hegemonic lenses, focusing on equity, social justice and the experiences of people who are often excluded from design research. Lesley also attempts to promote greater critical awareness among designers and design students by introducing critical theory concepts and vocabulary into the design studio, for example, through The Designer’s Critical Alphabet. Her research also highlights the work of designers outside of Europe and North America as an act of decolonizing design. Her identity is shaped by her ethnic background as an Afro-Trinidadian; her experience as a daughter, sister and mother; and her lived experiences in Trinidad and Tobago, Brazil, Tanzania, Uganda and the USA. Show Highlights [02:50] Catching up with Lesley and what she’s working on now. [03:56] Lesley’s latest book comes out November 28, 2023 [04:50] What is design studies? [05:13] Design studies has two foci: inward on the practitioner, and outwards towards society.[06:01] A lot of Lesley’s work focuses on who designs, and who gets to define design. [06:12] Lesley is excited by what design looks like when it’s outside of the design sphere. [11:10] Working with non-designers has allowed Lesley to see design processes more clearly. [12:18] Collaborating with designers globally. [14:05] Grappling with complexity and vagueness in the design space. [18:32] Lesley’s new book shows readers how they can change the world around them for the better. [19:33] People need to be active citizens of the world. [20:25] A Miro Moment [22:34] Design Social Change is written for everyone, not just designers. [23:38] The world is always changing and we have the power to change it for the better. [25:48] The three big ideas of the book. [26:07] Ask questions. Work to understand the world around you. [26:47] Emotional intelligence, and moving beyond raw emotion into “what next?” [27:56] Envisioning a better world, and finding a path to get there. [28:51] Prototyping a better world. [30:30] The challenge is: how do we dream together across our differences? [33:53] People can dream different paths towards the same goal. [34:57] Why Dawan loves difficult questions. Links Dr. Noel on LinkedIn Dr. Noel’s website Dr. Noel on NC State University website A Designer’s Critical Alphabet Cards Link to her dissertation “Teaching and Learning Design Thinking through a Critical Lens at a Primary School in Rural Trinidad and Tobago” Article from the University of Wisconsin-Madison on Dr. Noel’s work with emancipatory research and design thinking AIA recording of the CAE research conference call (does include images as part of the recording) with Dr. Noel where she presented her research/processes in the field of critical design thinking with an emphasis on emancipatory process.    Book Recommendations Design Social Change: Take Action, Work toward Equity, and Challenge the Status Quo by Lesley-Ann Noel The Little Book of Designer's Existential Crises, by Emmanuel Tsekleves and Lesley-Ann Noel The Black Experience in Design: Identity, Expression & Reflection, by Anne H. Berry (Editor), Kareem Collie (Editor), Penina Acayo Laker (Editor), Lesley-Ann Noel (Editor), Jennifer Rittner (Editor), Kelly Walters (Editor)    Other Design Thinking 101 Episodes You Might Like Critical and Emancipatory Design Thinking with Lesley-Ann Noel — DT101 E57

30 Tammi 202437min

Radical Participatory Design + Relationships in Complex Systems Inclusive Design with Victor Udoewa — DT101 E127

Radical Participatory Design + Relationships in Complex Systems Inclusive Design with Victor Udoewa — DT101 E127

Victor Udoewa works in the Office of Public Health Data Surveillance and Technology at the CDC. Previously, he worked at the Small Business Innovation Research and Small Business Technology Transfer programs at NASA, as well as at 18F and Google. We talk about his journey into design and leadership, the role of design in the civic space, radical participatory design, and orchestrating relationships in complex systems. Listen to learn about: >> Civic design and social impact design >> Radical participatory design and working with the people and communities you’re serving >> The effect of relationships on systems >> The fallacy of problem solving Our Guest Victor Udoewa works in the Office of Public Health Data, Surveillance, and Technology (OPHDST) at the CDC. He previously served as CTO, CXO, and Service Design Lead of the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs at NASA. He was the Director of Strategy at 18F, a civic consultancy for the federal government inside the federal government. He led the digital strategy practice and served as a designer and strategist on projects. Previously, as a Global Education Instructional Designer and Training Development Specialist at Google, he designed learning products and services for people in low-to-middle-income countries around the world. Show Highlights [01:07] Victor started out in aerospace engineering, building computer models. [03:44] How one summer in El Salvador working on composting latrines changed everything. [06:05] Wanting his work to make a positive difference. [06:22] Becoming a science and technology policy advisor for the government. [06:38] Moving to the UK and designing educational products and services focused around literacy. [06:57] Coming back to government work as a civic designer and innovator. [08:39] Civic design and designing for social impact. [09:19] Much of the work of the U.S. government is done by contractors. [10:11] Civic work has numerous challenges. You must be prepared for that struggle. [12:30] Victor talks about finding and working with good people. [15:02] Why Victor uses the term radical participatory design to describe what he does. [16:19] The three main characteristics of the projects Victor works on. [17:08] Why the choice of facilitator is so important. [17:48] Professional designers can underestimate the skills and expertise of the community they are working with. [18:57] The process Victor uses to help community members feel comfortable with leading and facilitating. [21:45] Shifting from problem- and need-based methodologies to asset- and place-based methodologies. [23:30] Victor talks about a community he’s working with to create a socially-equitable and racially-just Parent-Teacher Association. [23:42] The Sustained Dialogue methodology. [26:53] The correlation between poverty and the absence of healthy relationships. [27:50] How Victor defines poverty. [28:56] A Miro Moment. [32:18] The effect of relationships on the design space and beyond. [36:41] Viewing school as a service. [40:16] Going beyond human needs. [42:17] How might we create environments that facilitate learning well? [44:39] Making a shift from student-centered to student-led. [45:29] Building innovation and flexibility into institutions. [47:24] “The end of solutions.” [49:44] Solving is not “one and done,” especially when working with complex systems. [52:50] Books and resources Victor recommends. [58:01] Dawan talks about Victor’s article, Radical Participatory Design (link is below). Links Victor on LinkedIn Victor on the Federation of American Scientists Victor on ResearchGate Victor on the Service Design Network Control the Room: Victor Udoewa: Giving Up Power In Your Space Guest Lecture - Dr Victor Udoewa - Participatory Design: A Digital Literacy Case Study | UMD iSchool Relating Systems Thinking and Design Association for Community Design – Chicago conference Life Centered Design School Radical Participatory Design: Awareness of Participation, by Victor Udoewa   Book Recommendations Decolonizing Methodologies: Research and Indigenous Peoples, by Linda Tuhiwai Smith Research Is Ceremony: Indigenous Research Methods, by Shawn Wilson Thinking in Systems: A Primer, by Donella H. Meadows and Diana Wright The Non-Human Persona Guide: How to create and use personas for nature and invisible humans to respect their needs during design, by Damien Lutz My Grandmother's Hands: Racialized Trauma and the Pathway to Mending Our Hearts and Bodies, by Resmaa Menakem Designs for the Pluriverse: Radical Interdependence, Autonomy, and the Making of Worlds, by Arturo Escobar   Other Design Thinking 101 Episodes You Might Like Facilitation + Remote Teams + Miro with Shipra Kayan — DT101 E121 Collaboration + Facilitation + Workshops with Austin Govella — DT101 E83 Designing Facilitation: A System for Creating and Leading Exceptional Events // ALD 006 — DT101 E73

16 Tammi 202459min

Making Collaboration Mean Something + Inclusive Design with Pinar Guvenc — DT101 E126

Making Collaboration Mean Something + Inclusive Design with Pinar Guvenc — DT101 E126

Pinar Guvenc is a partner at the award-winning global design studio SOUR, where she leads design innovation strategy. Pinar is also a member of the faculty at Parsons School of Design, and she serves on the Board of Directors at Open Style Lab, a National Design Award-winning nonprofit organization initiated at MIT, with the purpose of making style accessible to people with disabilities. Today on the show, we talk about inclusive design, and making collaboration and co-creation meaningful. Listen to learn about:>> What it really means to collaborate >> Inclusive design and designing for inclusivity >> Teaching the next generation of designers Our GuestPinar Guvenc is a Partner at SOUR — an award-winning global design studio with the mission to address social and urban problems — where she leads design innovation strategy. Prior to SOUR, Pinar co-founded various ventures where she helped set up and grow them through incubation, achieving international recognition and funding from innovation centers and accelerators such as Plug and Play and Climate KIC. Pinar is a member of the faculty at Parsons School of Design, MS in Strategic Design and Management program, author and instructor of the "Inclusive Design" course at School of Visual Arts, and the author and facilitator of the workshop series "Strategic Collaborations" at Pratt Center for Community Development. She serves on the Board of Directors at Open Style Lab, a National Design Award-winning nonprofit organization initiated at MIT, with the purpose of making style accessible to people with disabilities. Pinar is a frequent public speaker and host of the podcast "What's Wrong With": a series of discussions with progress makers and experts to diagnose problems in industries, ideate solutions, and raise awareness among the general public. Show Highlights[02:25] Pinar’s design career began in industrial engineering and finance. [02:57] Becoming an “accidental entrepreneur” and discovering design along the way. [04:10] Pinar’s frustration with the word “collaboration.” [05:43] Designing collaborations. [06:50] What is collaboration? [07:07] Start with the people, then move to process. [10:17] Processes help us stay focused when things are rushed. [11:02] Recognizing our biases and sharing power when collaborating. [11:37] Fully integrating design into an organization. [12:44] Storytelling is part of the design process. [14:51] Our work leadership style needs a fundamental change. [15:37] Adults need to create and learn, just like children. [16:16] A Miro Moment. [18:06] Knowing what you don’t know is an asset. [20:49] How SOUR works inclusivity into the design team and project. [22:12] Pinar gives a shout-out to David Dylan Thomas (DT101 Ep 112). [22:19] Thomas’ Red Team-Blue Team exercise. [22:41] SOUR’s Co-Creation Panel. [23:51] “Design spies!” and just doing the work of co-creation. [24:55] How Pinar brings inclusivity into her teaching. [25:07] Guest lecturers and keeping it real. [27:11] Inclusivity begins during the research stage. [27:52] Generative AI is great for showing us our prejudices and biases. [31:13] The importance of being better, active listeners. [32:28] As designers, we always need to be mindful of our responsibility for what we’re putting out in the world. LinksPinar on LinkedIn Pinar on The New School Parsons SOUR Open Style Lab What’s Wrong With podcast A SOUR Perspective on design Bringing Design Closer: Understanding Architecture's role in designing inclusive spaces Book RecommendationsDesign for Cognitive Bias, by David Dylan Thomas Other Design Thinking 101 Episodes You Might Like Cognitive Bias + Ethics + Dreaming the Future of Design with David Dylan Thomas — DT101 E112 Designing Your Team + Teams in Design Education + Coaching Design Teams with Mary Sherwin and David Sherwin — DT101 E49 Designing Facilitation: A System for Creating and Leading Exceptional Events // ALD 006 — DT101 E73

12 Joulu 202334min

Fulfilling Design Careers + Crafting Teams with Justin Dauer — DT101 E125

Fulfilling Design Careers + Crafting Teams with Justin Dauer — DT101 E125

Justin is an internationally-renowned design leader, author and speaker from Chicago. You'll often find him at AIGA's speaking events, he’s been interviewed in Forbes magazine and Medium's "Forge" publication, and he writes articles for Aquent, CEO World Magazine, and A List Apart. He speaks internationally on culture and design, and today on the show, we talk about values, aligned design, nurturing teams, and design leadership. Listen to learn about:>> Discovering and leveraging our core values >> Why humility is the most important trait for a designer>> Building and nurturing teams >> Justin’s latest book, In Fulfillment: The Designer’s Journey Our Guest Justin is an internationally renowned design leader, author, and speaker from Chicago. You'll find him often engaging with the AIGA's speaking events, interviewed in Forbes magazine and Medium's "Forge" publication, and penning articles for Aquent, CEO World Magazine, and A List Apart. He speaks internationally on culture and design, including keynotes at the UXPA International conference, Midwest UX, and St. Louis Design Week. Justin is also the writer of the celebrated book "Creative Culture," a former VP of Design at bswift (a CVS Health company), and the founder of design leadership consultancy Anomali. Show Highlights[02:11] Justin’s design “Eureka!” moment in high school. [03:12] The Art Institute of Chicago and teaching himself how to code. [05:24] The most important part of being a designer. [05:50] From Me to We. [07:10] Justin talks about the writing of his latest book, In Fulfillment. [08:02] Transitioning from hands-on fulfillment toward mentorship and leadership. [09:46] Identifying the core set of values that lead us to feeling fulfilled. [10:29] Humility and design. [11:39] How Justin helps people find their core set of values. [12:03] Using the Make Meaningful Work platform. [12:55] What drives us to do what we want to be doing? [14:04] Knowing our core values helps create a healthier work environment. [14:55] Our core values are portable, no matter where we may work throughout our career and in any field. [15:50] Why humility is the most important trait for a designer. [17:25] Our energy pool is a finite resource. [19:06] How an organization’s website implicitly shines a light on what they value. [23:11] The best teams are diverse, inclusive teams. [23:52] Dawan talks about empathy theater and taking the next steps beyond empathy. [26:15] A Miro Moment. [27:44] Justin talks about nurturing teams. [28:15] Allowing for time to pause and connect within the workspace. [29:06] Dawan talks about the benefits of not being 100% occupied 100% of the time. [30:43] Supporting “real life” in our work environments. [33:26] We need to adjust how we work and our expectations about the “right” way to work. [34:57] Justin offers thoughts on how to make the hiring and onboarding process better. [40:05] How to design and nurture a better work culture. [42:22] Justine talks about some of the work being done by his company, Anomali by Design.[46:43] Justin offers some last words of advice for all of us about taking time to pause with intent. LinksJustin on Twitter Justin on LinkedIn Justin on Medium Justin on Instagram Anomali By Design Anomali on Twitter Practical Design Leadership podcast The Essential Fusion of Culture & Design with Justin Dauer Make Meaningful Work   Book Recommendations In Fulfillment: The Designer’s Journey, by Justin Dauer Cultivating a Creative Culture, by Justin Dauer   Other Design Thinking 101 Episodes You Might Like Employee Experience by Design: How to Create an Effective EX for Competitive Advantage with Belinda Gannaway — DT101 E75 Designing Your Team + Teams in Design Education + Coaching Design Teams with Mary Sherwin and David Sherwin — DT101 E49 Healthcare Design Teams + Wellness + ScienceXDesign with Chris McCarthy — DT101 E24

28 Marras 202349min

Relentless Curiosity, a Necessary Delight with Scott Shigeoka — DT101 E124

Relentless Curiosity, a Necessary Delight with Scott Shigeoka — DT101 E124

Scott Shigeoka is an internationally-recognized curiosity expert, speaker, and the author of SEEK: How Curiosity Can Transform Your Life and Change the World. He is known for translating research into strategies that promote wellbeing and connected relationships around the globe, including at the University of California Berkeley's Greater Good Science Center and through his groundbreaking courses at the University of Texas at Austin. Today on the show, we’ll talk about Scott’s book and the power of curiosity. Listen to learn about >> Why curiosity matters >> Shallow vs. deep curiosity >> Scott’s book, SEEK >> Ways to cultivate and practice using your curiosity >> The power of “I don’t know” and “Tell me more” Our Guest Scott Shigeoka is an internationally-recognized curiosity expert, speaker, and the author of SEEK: How Curiosity Can Transform Your Life and Change the World. He is known for translating research into strategies that promote positive well-being and connected relationships around the globe, including at the UC Berkeley’s Greater Good Science Center and through his groundbreaking courses at the University of Texas at Austin. Scott implements his curiosity practices in the public sector, Fortune 500 companies, Hollywood, media organizations, education institutions, and small businesses. Show Highlights [01:59] How Scott’s love of stories and storytelling brought him to where he is today.  [02:50] Majoring in journalism and psychology, and working in Iceland. [04:20] Designing and storytelling at IDEO and in Hollywood. [05:00] Scott’s response to the 2016 election and the polarization of America was a 13-month road trip around the country. [07:29] What is curiosity? [08:20] Shallow vs. deep curiosity. [11:22] How Scott approached talking with people at Trump political rallies. [13:44] The big lesson Scott learned during the road trip. [15:42] Curiosity is listening. [18:01] People want to feel that their stories, their lives, matter. [18:52] Scott talks about predatory curiosity. [21:36] What readers will find in Scott’s book, SEEK. [22:16] Curiosity can help us bridge our differences. [23:15] SEEK offers practical exercises and advice on how to exercise your curiosity. [25:07] The world needs more curiosity. [25:40] The four core “muscles” of deep curiosity. [31:20] Working with the three cardinal directions of curiosity. [34:40] A Miro Moment. [36:45] Scott offers up one way we can all practice more curiosity. [40:33] Challenge your assumptions. [43:42] Practice intellectual humility. Don’t be afraid to admit you don’t know the answer. [44:36] Effective leaders practice curiosity. [45:29] Use “Tell me more…” [48:15] Creating boundaries when it comes to practicing curiosity. [52:08] Embracing discomfort. [53:00] Curiosity is about understanding.[55:12] Where to find out more about Scott and his work. Links Scott on Twitter Scott on LinkedIn Scott on Instagram Seek the Book Perspectives in Design Scott Shigeoka Rural Assembly: Drawing Resilience: Scott Shigeoka Hachette Interview with Scott Audium: Scott Shigeoka – Bridging Divides Book Recommendations Seek: How Curiosity Can Transform Your Life and Change the World, by Scott Shigeoka The Karma of Success: Spiritual Strategies to Free Your Inner Genius, by Liz Tran Other Design Thinking 101 Episodes You Might Like Humble Design Leadership + Design Agency and Experience Design Evolution with Aleksandra Melnikova — DT101 E33 Three Little Words for Better (Business) Relationships // ALD 008 — Ep79 User Research + Asking Better Questions with Michele Ronsen — DT101 E88

14 Marras 202356min

The Experimentation Field Book with Natalie Foley — DT101 E123

The Experimentation Field Book with Natalie Foley — DT101 E123

Natalie Foley has over 20 years of experience leading teams in designing and launching new products, programs, and strategies across the private, public, and not-for-profit sectors. Recently, she joined Opportunity at Work, where she builds, tests, and launches new services to help rewire the labor market for the 71 million workers in America whose skills were acquired through alternative routes instead of a four-year degree. Today on the show, we catch up with Natalie, who was one of our first guests on the podcast, and talk about The Experimentation Field Book, which she co-authored with Jeanne Liedtka, Elizabeth Chen, and David Kester. Listen to Learn About >> Experimentation and iterative learning  >> The Experimentation Field Book >> Why experiment? The benefits of experimentation >> Opportunity@Work’s mission Our Guest Natalie has 20+ years of experience leading teams in designing & launching new products, programs and strategies across the private, public & not-for-profit sectors. Recently, she has joined Opportunity@Work, where she builds, tests & launches new services for employers and employer networks to help rewire the labor market for the 71M workers in America who are STARs* (Skilled Through Alternative Routes, instead of a four-year degree). At Peer Insight, she served as CEO & led partnerships that contributed to dozens of new business ventures with clients like Nike, Kimberly-Clark, AARP, Canon, the Good Samaritan Society and ArcBest, several of which have become multi-million dollar revenue streams. Natalie began her career at PricewaterhouseCoopers and IBM, where she supported clients such as Allstate, the World Bank, and the U.S. Agency for International Development (USAID) Afghanistan program in technology & strategy initiatives. She is the co-author of a forthcoming book (available soon for pre-order), The Experimentation Field Book: A Step-by-Step Project Guide. Show Highlights [03:02] Natalie offers gratitude for the DT101 podcast and the learning community it has fostered. [03:42] Natalie catches us up since her 2018 podcast episode. [04:03] Moving on from Peer Insight. [05:05] Taking a role at Opportunity@Work. [05:26] More than 50% of the American workforce are STARs. [08:12] Running experiments in one’s personal and professional life. [09:13] How design thinking frees the learner. [10:25] Why Natalie wrote The Experimentation Field Book. [12:49] Natalie offers thoughts on moving out of one’s comfort zone and trying something new. [16:59] The Experimentation Field Book will be available at booksellers November 24th. [17:12] How Natalie met Jeanne Liedtka. [17:50] Jeanne approached Natalie about Peer Insight’s “secret sauce.” [18:31] Design thinking’s superpower. [18:48] What’s missing from the design thinking methodology and how the book fills that gap. [20:36] The book gives the reader step-by-step ways to run their own experiments. [21:40] The baggage that can come along with the word experimentation. [24:16] The first step is to frame a testable idea. [28:23] Build like you’re right, and test like you’re wrong. [31:20] A Miro Moment. [33:32] Opportunity@Work is creating services to help broaden the hiring mindset from only equating degrees with skillsets to looking at other ways of determining someone’s ability to do the job. [34:17] Four things intriguing Natalie about her current nonprofit work. [34:48] We’re designing for a world that doesn’t exist yet. [36:11] Looking at how non-profits receive funding. [37:12] The ambiguity and attachment struggle in a non-profit world where people are very passionate about their mission. [37:49] Dealing with the feelings associated with the word experimentation. [38:44] The Experimentation Field Book is made for everyone, not just designers. [40:56] The process in the book helps people to not become too attached to one idea. [43:24] The book empowers anyone to put together and run an experiment on themselves or within their organization. Links Natalie on LinkedIn Natalie on Twitter Opportunity at Work Using Design Thinking to Empower the ‘Human’ in HR 6 steps to knowing how to know | Natalie Foley | TEDxCharlottesville Design Thinking: Four Steps for Innovation Peer Insight Book Recommendation The Experimentation Field Book: A Step-by-Step Project Guide, by Jeanne Liedtka, Elizabeth Chen, Natalie Foley, and David Kester Design Thinking 101 Episodes You Might Like Designing for the Greater Good, Strategy + Design Thinking, and Measuring Design Thinking with Jeanne Liedtka — DT101 E1 Leading a Design Thinking Consultancy, Betting Small to Win Big, and Driving Business Growth with Design Thinking with Natalie Foley — DT101 E5 Experiencing Design: The Innovator’s Journey with Karen Hold — DT101 E71

24 Loka 202348min

Healthcare + Systems + Risk + Design with Rob Lister — DT101 E122

Healthcare + Systems + Risk + Design with Rob Lister — DT101 E122

Rob Lister is a designer in healthcare, creating meaningful experiences in many arenas, including medical device design, care delivery, service design, and population health strategy. His experience as a design leader at IDEO and AT&T, and his background as a mechanical engineer, inform a strategic and operationally focused approach to innovation in healthcare. We talk about service design in healthcare and using design thinking to innovate in the healthcare industry. Listen to learn about: >> The power of design thinking to rethink and reshape healthcare >> Designing in complex systems >> The unique challenges of designing within healthcare systems >> Future Medical Systems’ work Our Guest Rob Lister is a designer in health care, creating meaningful experiences in many arenas, including medical device design, care delivery service design, and population health strategy. His experience as a design leader at IDEO and AT&T — and his background as a mechanical engineer — inform a strategic and operationally-focused approach to innovation in health care. He has collaborated with organizations ranging from pharma/tech giants (Eli Lilly and 3M Health Care), care providers (Stanford Health Care and SCAN Health) to early-stage medtech startups (Tusker Medical and Arrinex). Show Highlights [02:17] Rob offers appreciation for the DT 101 podcast. [02:44] Rob’s design Genesis story. [03:42] Starting as a mechanical engineer. [04:08] Getting to work at IDEO. [04:56] Rob’s passion for the healthcare industry. [05:32] Leading IDEO’s medical products team. [06:51] Rob’s brief interlude as the Director of Design at AT&T. [07:01] Co-founding Future Medical Systems. [07:44] Using design thinking in the healthcare industry. [09:04] Working with the nurses on medication safety practices at Lucile Packard Hospitals. [10:36] Medication injury is a massive, systemic issue in healthcare. [13:40] The role of communication in systems’ breakdowns. [17:08] The designer’s blessing. [18:35] The evolution of service design from product design. [22:24] Design thinking’s effect on risk mitigation design. [22:50] The importance of co-designing in service design. [23:43] Prototyping in real time at the point of care. [24:03] Rob’s three pillars of design thinking. [24:56] Future Medical Systems’ “micro pilots.” [25:53] Finding less risky ways of creating change within a system. [27:24] Rob talks about one of his healthcare dream projects: what happens after discharge when patients go home? [31:42] A Miro Moment. [33:00] Dawan asks Rob to talk about some of his other dream projects. [33:32] How do we find ways of better involving family members in a patient’s care? [34:32] Creating better frameworks around patient informed consent. [34:59] Involving nurses more in decision making. [36:44] Rob offers gratitude for nurses. [38:05] Where to learn more about Rob and his work, and advice from Rob for those who might want to get into designing for healthcare. Links Rob on LinkedIn Rob on Medium Future Medical Systems Book Recommendations Discovery Design: Design Thinking for Healthcare Improvement, by Future Medical Systems and The Risk Authority Other Design Thinking 101 Episodes You Might Like Healthcare Innovation + Nursing + Opportunities for Designers — DT101 E109 A Designer's Journey into Designing for Health and Healthcare with Lorna Ross — DT101 E45  Designing Health Systems + Creating Effective Design Workshops with Sean Molloy — DT101 E44

10 Loka 202344min

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