I Buy, Therefore I Am
Hidden Brain1 Heinä 2019

I Buy, Therefore I Am

All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we look at how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.


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Jaksot(604)

Episode 29: Traffic

Episode 29: Traffic

Traffic. You hate it, we hate it, the rest of the world hates it, and unfortunately, our best efforts to curb it usually only make it worse. This week on Hidden Brain, we visit a few of the world's mo...

3 Touko 201615min

Episode 28: #AirbnbWhileBlack

Episode 28: #AirbnbWhileBlack

The sharing economy is great. It gives us opportunities to connect with strangers... to pool resources... to get a cheap ride, or a weekend away. But this week on Hidden Brain, we'll look at how these...

26 Huhti 201622min

Episode 27: Losing Alaska

Episode 27: Losing Alaska

Human beings would be better at fighting climate change if we weren't so, well, human. In this episode, we explore the psychological barriers to addressing climate change. Hosted by Simplecast, an Ads...

19 Huhti 201623min

Encore of Episode 16: Misbehaving

Encore of Episode 16: Misbehaving

From eating marshmallows to spending lottery winnings, Shankar Vedantam talks with behavioral economist Richard Thaler about Misbehaving. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com ...

12 Huhti 201623min

Episode 26: Grit

Episode 26: Grit

Grit is a quality that parents strive to teach to their children, and teachers strive to teach their students. This week on Hidden Brain, we explore grit, and ask, does it also have a downside? Hosted...

5 Huhti 201627min

Episode 25: Dream Jobs

Episode 25: Dream Jobs

Why do you work? Are you just in it for the money, or do you do it for a greater purpose? Popular wisdom says your answer depends on what your job is. But psychologist Amy Wrzesniewski at Yale Univers...

29 Maalis 201620min

Episode 24: Tribes and Traitors

Episode 24: Tribes and Traitors

This week on Hidden Brain, two remarkable stories of empathy... And why showing empathy for another group can feel so threatening to our own tribes. Hosted by Simplecast, an AdsWizz company. See pcm.a...

22 Maalis 201627min

Episode 23: Boredom

Episode 23: Boredom

We've all been there: bored in class, bored at work, bored in standstill traffic. But why do we find boredom so unbearable? And, if we hate being bored so much, why do we still take boring jobs? This ...

15 Maalis 201619min

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