Episode 31: Your Brain on Uber
Hidden Brain17 Touko 2016

Episode 31: Your Brain on Uber

Uber is built on the scourge of surge. When demand is high, the company charges two, three, even NINE-POINT-NINE times as much as normal for a ride. Riders hate it . . . but not so much that they stop riding. Yep, "dynamic pricing" has helped the company to grow into one of the largest taxi services in the world. What's the psychology behind it? Shankar sits down with Uber's Head of Economic Research Keith Chen to talk about when we're most likely pay for surge, when we hate it the most, and why monkeys would probably act and feel the same way. That's right. Monkeys.


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Episode 41: Defeated

Episode 41: Defeated

While everyone is focused on the Olympic winners in Rio, we're zooming in on loss. We have the story of how a world-champion judo player reacted to a devastating defeat, plus a Stopwatch Science on ho...

9 Elo 201620min

Episode 40: Silver and Gold

Episode 40: Silver and Gold

The rush of victory or crush of defeat in the Olympics can flash by very quickly. But if you slow those moments down, there's a lot to learn about human behavior. Hosted by Simplecast, an AdsWizz comp...

2 Elo 201622min

Encore of Episode 7: Lonely Hearts

Encore of Episode 7: Lonely Hearts

Jesse always wanted to fall in love. So when the perfect woman started writing him letters, it seemed too good to be true. Because it was. This week, a story about a con — with a twist. When the con w...

26 Heinä 201632min

Episode 39: Vacations

Episode 39: Vacations

Summer vacations often take time, energy and money to plan. Expectations can run unreasonably high. This week in Stopwatch Science, we dive into what research says about how to have a better getaway. ...

19 Heinä 201616min

Episode 38: Me, Me, Me

Episode 38: Me, Me, Me

It doesn't take a psychologist to see narcissism in our culture of selfies. But we decided to talk to one anyway. Jean Twenge is a researcher and author of the books The Narcissism Epidemic, and Gener...

12 Heinä 201622min

Episode 37: Smoke & Mirrors

Episode 37: Smoke & Mirrors

Six months ago, Hidden Brain's Max Nesterak made a resolution to quit smoking. But as we all know... resolutions are made to be broken. This week, we check in with Max to find out how he's fared, and ...

5 Heinä 201622min

Episode 36: Science of Deception

Episode 36: Science of Deception

This week on Hidden Brain, we find out what makes humans of all ages cheat. Plus in Stopwatch Science, Dan Pink comes armed with studies on how our social context influences our cheating habits. Hoste...

28 Kesä 201619min

Episode 35: Creature Comforts

Episode 35: Creature Comforts

This week, Hidden Brain considers the power of touch. First, Alison MacAdam tells us the story of her security blanket, called Baba. Then, Shankar interviews writer Deborah Blum about groundbreaking e...

21 Kesä 201627min

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