Introducing Hidden Brain+
Do you love the ideas we explore on Hidden Brain and want more of them? Then please join Hidden Brain+, our new podcast subscription. You’ll find new episodes not available anywhere else, plus the cha...
14 Touko 20232min
Success 2.0: Getting What You Want
We all rely on incentives to get people to do things they might otherwise avoid. Parents reward kids for doing their homework. Companies offer bonuses to their high-performing employees. Charities sen...
8 Touko 202350min
Success 2.0: Taking the Leap
American culture celebrates those who persevere in the face of adversity. So how do we know when to walk away from something that's not working? Today, we kick off our new "Success 2.0" series with ec...
1 Touko 202349min
A Secret Source of Connection
We all have moments in our lives when we see someone who could use a helping hand. It could be a friend who recently went through a breakup, an elderly person trying to load groceries into their car, ...
24 Huhti 202349min
Remember More, Forget Less
It happens to the best of us — we blank on someone's name, or forget an important meeting, or bomb a test we thought we'd ace. Today on the show, we talk to cognitive scientist Daniel Willingham abo...
17 Huhti 202349min
Crying Wolf
It used to be that we tried our best to conceal disadvantages, hardships, and humiliations. But new research explores a curious shift: some people are flaunting limitations that don't exist. This week...
10 Huhti 202350min
The Snowball Effect
Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spread, while others fizzle? Today on the show, we re...
6 Huhti 202348min
Less is More
At every stage of life, there are moments when we need buy-in from other people. Yet most of us make a fundamental error when we try to persuade others to see things our way. This week, we talk with N...
3 Huhti 202348min
