The MacRumors Show1 Maalis 2024

90: RIP Apple Car

On this week’s episode of The MacRumors Show, we discuss Apple’s decision to cancel its long-rumored electric vehicle project. Despite Apple’s reputation for innovation, the company struggled to achieve the breakthroughs necessary to offer a viable self-driving car. The project’s ambitious scope and shifting focus led to repeated setbacks.

Earlier this week, Bloomberg’s Mark Gurman broke the news that Apple has officially canceled its plans to launch a car, informing approximately 2,000 employees working on the project of the decision. Many of the staff working on the car will apparently move to Apple’s artificial intelligence division. The company apparently spent over $10 billion on the project over the period of a decade.

We discuss the multifaceted reasons behind the Apple car’s cancelation and its implications for the future of the company and the wider automotive industry. We talk through the strategic missteps and missed opportunities that characterized the vehicle’s development, such as Apple’s failure to secure a partnership with an established automaker or to acquire a company like Tesla.

Our conversation also touches on the competitive dynamics of the automotive industry, such as the reluctance of some automakers to adopt the next-generation CarPlay experience. Despite these challenges, the project’s cancelation opens new avenues for Apple to reallocate its resources toward improving its existing product lineup and emerging technologies such as generative AI.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(184)

197: WWDC 2026 Recap: Siri AI, Apple Intelligence in Apps, and More

On this week’s special episode of The MacRumors Show, we break down everything Apple announced at WWDC 2026, including the all-new Siri AI, major Apple Intelligence upgrades, performance improvements ...

10 Kesä 45min

196: Siri’s Make-or-Break Moment at WWDC 2026

On this week's episode of The MacRumors Show, we talk through all of the major rumors surrounding Apple's announcements at WWDC 2026.00:00 Introduction01:50 Why This WWDC Matters02:58 The New Siri App...

5 Kesä 52min

195: WWDC 2026 Promises Apple Intelligence and Siri Upgrades

On this week's episode of The MacRumors Show, we discuss Apple's WWDC 2026 keynote date, the sweeping Siriredesign coming in iOS 27, Apple's latest accessibility feature previews, and the hinge troubl...

22 Touko 44min

194: Should Apple Be Worried About Gemini Intelligence?

On this week's episode of The MacRumors Show, we discuss Google's latest wave of announcements for Android and Gemini, the newly announced Fitbit Air, and Apple Watch Series 12 rumors.The centerpiece ...

15 Touko 42min

193: Is Apple DOWNGRADING the iPhone 18 Due to Memory Shortage?

On this week's episode of The MacRumors Show, we talk through how the global memory shortage is forcing Apple's hand across multiple key products, killing configurations, delaying launches, and prompt...

8 Touko 43min

192: Your Tech Questions Answered

On this week's episode of The MacRumors Show, we answer your listener questions about the future of Apple's product lineup, the software and services shaping the ecosystem, and our own personal histor...

1 Touko 44min

191: Tim Cook Is Out as Apple CEO

On this week's special episode of The MacRumors Show, we discuss Apple's bombshell announcement that Tim Cook will step down as CEO on September 1, 2026, with hardware engineering chief John Ternus se...

24 Huhti 36min

190: Major iPad Mini Redesign Coming Soon/What’s Next for the iPad

On this week's episode of The MacRumors Show, we talk through Apple's upcoming overhaul of the iPad mini and iPad Air, looking at the future of the product lineup as a whole.The headline upgrade is a ...

17 Huhti 43min