Every Brand Will Have A Web3 Strategy | Camilla McFarland, Avery Akkineni
Empire13 Helmi 2023

Every Brand Will Have A Web3 Strategy | Camilla McFarland, Avery Akkineni

In this episode of Empire, Camilla McFarland and Avery Akkineni discuss how the world's biggest brands will leverage Web3. Nike, Starbucks, Gucci and many others are already starting to build in crypto, and soon, every brand will have a Web3 strategy. Camilla and Avery explore how brands can leverage Web3 to build customer loyalty, customize user experiences and cater to a digitally-native community. This is one of my favorite episodes yet - it's stable stakes for anyone looking to build or grow a brand! - - Timestamps: (00:00) Introduction (00:36) Defining the Web3 opportunity (09:15) Why will brands embrace Web3? (28:50) Blockworks Research (30:21) How will brands participate? (42:39) How NFTs enable tailored user experiences (48:22) The Tech Stack: EVM dominance (1:05:06) The 5 to 10 year vision - - Follow Camilla: https://twitter.com/camillionaire_m Follow Avery: https://twitter.com/avery_akkineni Follow Jason: https://twitter.com/JasonYanowitz Follow Santi: https://twitter.com/santiagoroel Follow Empire: https://twitter.com/theempirepod Subscribe on YouTube: https://tinyurl.com/4fdhhb2j Subscribe on Apple: https://tinyurl.com/mv4frfv7 Subscribe on Spotify: https://tinyurl.com/wbaypprw Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ - - Resources Vanyer3 https://vayner3.com/ Mojito https://mojito.xyz/ - - Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.

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Quadrillions: The Crypto Capital of the World | Acting Chairman Pham

Quadrillions: The Crypto Capital of the World | Acting Chairman Pham

In this episode, we’re joined by Acting Chairman Pham to discuss the CFTC’s “back to basics” regulatory approach, cooperation with the SEC, and the CFTC’s 12-month Crypto Sprint initiative. We dive in...

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Our 2026 Predictions

Our 2026 Predictions

Welcome to our final weekly roundup of the year! In this episode we reflect on our 2025 predictions before deep diving into our 2026 predictions. We discuss what to expect for stablecoins, prediction ...

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The State of Crypto, 2026 Predictions & Espresso's Token Launch | Jill Gunter

The State of Crypto, 2026 Predictions & Espresso's Token Launch | Jill Gunter

This week, Jill Gunter from Espresso joins the show to discuss the state of crypto today. We deep dive into how has crypto evolved, why privacy matters, predictions for 2026, will Espresso launch a to...

22 Joulu 202557min

Is 2025 Crypto's Dot-com Moment? | Weekly Roundup

Is 2025 Crypto's Dot-com Moment? | Weekly Roundup

This week, we discuss whether 2025 marks crypto’s dot-com moment. We deep dive into how to allocate capital as crypto and fintech continue to merge, crypto’s token-vs-equity dilemma, Coinbase’s recent...

19 Joulu 20251h 3min

Hivemind: Crypto Is Dead with Dougie DeLuca

Hivemind: Crypto Is Dead with Dougie DeLuca

This week, Dougie DeLuca joins the Hivemind team to discuss his recent piece "Crypto Is Dead". We deep dive into the shift that is happening within crypto as we head into 2026, why is sentiment so bad...

18 Joulu 202548min

Fundamentals Are The New King of Crypto | Smac & Noah Goldberg

Fundamentals Are The New King of Crypto | Smac & Noah Goldberg

This week, Noah from Theia & Smac from Compound discuss why crypto’s next chapter won’t be powered by hype alone. They explain how valuations, narratives, fund structures, and real cash-flow durabilit...

15 Joulu 20251h 3min

Tempo Testnet Goes Live, Burnout In Crypto, and Farcaster’s Pivot | Weekly Roundup

Tempo Testnet Goes Live, Burnout In Crypto, and Farcaster’s Pivot | Weekly Roundup

This week, we discuss Polymarket data accuracy, VC involvement in portfolio companies, Paradigm’s Tempo testnet launch, reflections on burnout in crypto, and Farcaster’s pivot. Enjoy! – Follow Jason...

12 Joulu 20251h 3min

Institutional Flows Will Overpower the 4-Year Cycle | Matt Hougan

Institutional Flows Will Overpower the 4-Year Cycle | Matt Hougan

This week, CIO of Bitwise Matt Hougan joins the show to discuss fading the power of the four-year cycle, the accelerating wave of institutional adoption, and whether Strategy selling its Bitcoin is a ...

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