10 SEO TIPS, TACTICS AND TRENDS FOR WEBSITE CONTENT IN 2021

Will #Google turn the natural search landscape upside down in 2021? It’s unlikely. Although change is inevitable, you can survive or even gain an edge with a little vigilance. But don’t expect any relief from the merciless #trend of #organicresults moving way down the #SEARCHENGINERESULTSPAGES (#SERPs). Like any good #CONTENTMARKETER, #Google is focused on the needs of its #audience – #searchers. To help you manage your #SEO efforts this year, here are 10 QUICK-HIT #SEOTIPS and reminders. Use the #tactics and #insights that best match your #goals. 1. PROTECT YOUR GROUND If you have #pages that already #rank well, guard them. #TRACK THEIR #PERFORMANCE, BUT DON’T GET GREEDY AND MANIPULATE THEM TO SQUEEZE OUT MORE #RANKINGS. 2. CREATE NEW #CONTENT WITH #SEO IN MIND New #content – whether it’s one #page or an entire topic cluster – gives you a fresh chance to get everything right. 3. Devote time to finding out WHETHER #GOOGLE CRAWLS YOUR #PAGES #GoogleSearchConsole indicates whether #Google has reached your key #pages (and details other technical data). 4. DON’T FREEZE Too often, #marketers crank out #pages, “optimize” them, and never return. While you probably can’t do it for every #page, make time to #optimize essential #pages and any #pages close to ranking on the first #page of #Google #searchresults. 5. REMEMBER #QUALITY ISN’T A GUARANTEE OF #SEO SUCCESS #Google has touted for years the importance of producing #quality #websitecontent. In turn, #marketers have championed #quality as the ticket to the high-ranking universe 6. FIND YOUR SWEET SPOT Be #realistic with #keywordchoices. Does it make sense to go after #keywordphrases that are searched 5,000 times a month if your sweet spot shows your existing top 10 #keywords typically are searched 50 to 300 times a month? 7. FOCUS ON #PAGE LOAD SPEED I believe #page load speed is a nominal ranking factor (many enterprise #websitesrank well even if they don’t appear as quickly as they should). 8. FAVOR CLEAN, SHORT #URLS #URLs likely still make a slight difference with #searchenginerankings. That’s why you should keep them short. Ensure that the few #words you use have the most weight. Don’t dilute a #pageURL by loading it with 12 #words from your #headline. 9. #OPTIMIZE IMAGES, FILE NAMES, AND #ALTTEXT You can help #website pages load quickly with small image file sizes. A simple compression tool is ImageOPTIM. BE SURE TO USE #KEYWORDS IN THE FILE NAME AND COMPLEMENT THEM WITH #ALTTEXT. 10. LEARN FROM #INTERNALSEARCH It’s easy to glean ideas for #keywords and #SEO by reviewing what #keywords people use when they’re searching within your #website. First, make sure you have #site #searchtracking enabled in #GoogleAnalytics Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital