5 Types of Video to Add to Your Social Media Marketing.

5 Types of Video to Add to Your Social Media Marketing.

#Social #media #Marketing Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options for your consideration. 1. Live videos If you have a significant following, Facebook Live, YouTube Live, and other streaming services make it easy to connect with your audience. Livestreaming lets you dialogue with your users. Live videos often are most effective for announcements, behind-the-scenes looks, and product information videos. Regular short video updates can continuously engage your audience, while longer live video sessions can be a way to dig deeper with your followers through Q&A sessions and direct chats. 2. Tutorial videos Tutorial videos have mass appeal and are among the most frequently shared on social media. The videos can relate to your products and services or can be broader topics that relate to your audience and industry. Tutorial videos need to be clear, educational, and entertaining. They need to be long enough to show every step and short enough to be engaging. The most important information needs to appear in the first minute, while the total video shouldn’t be longer than a few minutes. 3. Informational videos Informational videos can cover any topic. Build your content archive with videos on a variety of relevant topics. Make them unique, clever, or insightful. When adding video to your social media, concentrate on content likely to be shared – something valuable to make it worth the viewer’s time. Informational videos can come off as boring or dry if they aren’t produced correctly. Your content should not only be interesting to the viewer, but should also provoke the viewer to want to share it. 4. Behind-the-scenes videos Behind-the-scenes videos are a great way to make your company and your team more personable. Highlight day-to-day operations, your offices, your manufacturing processes, and more. Interview employees, talk to the vendors you’re closest to, or speak with your best customers. All of these things are designed to give prospective customers a better idea of how your company works and who you are. This type of video is designed to build trust and brand identity. When followers interact with brands online, they may not have a firm sense of the brand’s identity. It is difficult to convey the brand personality in just a few characters on a screen. Video really gives the opportunity to dig down into what makes a brand exceptional. 5. User-generated videos User-generated content is quickly becoming a fantastic and easy way to engage an audience. You can encourage your users to create videos and incorporate your hashtags into the upload to give them more exposure. User-generated content is a brilliant way to grow an audience because users are more inclined to share content they create. Viewing the user-generated content also is an excellent way to get a feel for your audience members’ personalities and what they’re interested in. When requesting user-generated videos, the most important aspect is to directly interact with and acknowledge your audience. Your users make an effort to produce content for you: They need to be properly rewarded. Praise the best content, share all the content, and give attribution to all the users. Encourage users to share content they like (not just their own), and make sure you track your hashtags.

Jaksot(575)

HotelIndustry during COVID

HotelIndustry during COVID

The #COVID19 #pandemic took the world by storm, its effects changed the #travelecosystem hub forever, taking millions of lives and livelihoods. One of the hardest-hit industries that will still take years to #recover #postpandemic is the #hotel #industry. The #hospitalityindustry took a hard hit, as #decisions had to be made to #shutdown #hotels, #restaurants, #themeparks, #cinemas, not to mention the entire disruptive effect and impact on #worldwidetourism. While some #hotels shut down during #covid, some #hotels #worked with certain #hospitals and the #government and made their venues available for #hospitalbeds and #hospitalemployees. #Hotels are still struggling to keep their doors open and are unable to #rehire all their #staff, let alone their #mortgage #payments due to the historic drop in #traveldemand. Read more: https://blog.thedigitalmarketinginstitute.org/hotel-industry-during-covid/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Touko 20211min

Social Media Targeting: Why It Is Important?

Social Media Targeting: Why It Is Important?

#Socialmediatargeting helps #advertisers reach their #audiences on #socialmedia with #relevant and #impactful #marketing messages. Once you know who your #idealconsumer is, and where to find them on #socialmedia, #targeting is easy and makes your #brand’s #advertisements highly effective. What is #socialmediatargeting? #Socialmediatargeting is the ability to #displayadverts and posts to #specificaudiences chosen by the #advertiser or #poster. The consumers who make up a #targetmarket share similar #characteristics, defined by #demographics such as #gender, #location, and #age as well as criteria based on their #consumerbehaviour. Your #brand can also combine a number of these factors to narrow down your #audience. “A #targetmarket is, at its most basic, simply the #market or #submarket (such as a #segment) at which the firm aims its #marketingmessage(s).” (Cahill, 1997) Why is #socialmediatargeting so powerful? Read more: https://blog.thedigitalmarketinginstitute.org/social-media-targeting-why-it-is-important/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Touko 20211min

How to stay Trending on Social Media

How to stay Trending on Social Media

If you’re struggling to keep your #Facebook popping and your #Insta topping, then stop what you’re doing and take some notes. Yes in a world where your #brand is everything, keeping up with the current #marketingtrends can be difficult. So sit back and relax, we got you covered with the following tips for #socialmediamarketing. #Socialmediaplatforms #Socialmedia has become the rise of fame for many #businesses, yet also a downfall for others due to lack of “presence”. So here are the top #socialmediaplatforms to keep a #socialpresence on : #Instagram From live sessions and filters to those questionable fitness #DM’s, #instagram has become a millennials playpen. The platform offers a wide variety of #editorialtools to utilize as a starter influencer or a more established #business in need of #marketing. Within the “story” feature, users are able to create simple #textcontent or #images with an artisanal aesthetic. The story options also provide a variety of #trendy #GIFs, #stickers, #icons, #hashtags, #links, or charitable links to #engage with other users. Read more: https://blog.thedigitalmarketinginstitute.org/how-to-stay-trending-on-social-media/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Touko 20211min

Why should businesses​ do SEO​?

Why should businesses​ do SEO​?

Have you been wondering why #SearchEngineOptimization​ (#SEO​) is so important and why #businesses​ need it? If you have, you’re on the right page. As the world has become reliant on the #internet​ over the years, #businesses​ have had to put a lot more effort into their #websites​ and #onlineplatforms​. People spend hours on the #internet​ so wouldn’t it make sense to find the best ways to drive #traffic​ to your #website​? Why is #SEO​ important? #SearchEngineOptimization​ allows #Google​ to decide which #websites​ should be ranked on its first page. The #SEO​ process holds such great #importance​ because #Google​ uses the appropriate methods to decide which #websites​ are worthy of having a high ranking. The decision is based on how relevant the #website​ is to a #specificsearch​. As users, we almost never click on #Google​’s second page to find the answers to our questions, which is why it is so important to rank on the first page. If #SEO​ did not exist, we would have to go through hundreds of #websites​ before finding the answers to our questions. Since #searchengines​ organize #websites​ from most relevant to least relevant, they allow us to find the #information​ we are looking for in the fastest way possible. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Touko 20212min

Social Media Marketing Trends To Know For 2021

Social Media Marketing Trends To Know For 2021

Along with the time as all #socialmediaplatforms are changing their features, #interface, #algorithms, and regulatory #policies, the way people use to interact with them is changing dramatically as well. #Socialmedianetworks are not merely used to #connect and #interact with people only but also to increase the #awareness of a #product/#service, spreading #informative and #educational #content too. #Socialmediamarketing has become an extremely important ingredient of an overall #DigitalMarketingStrategy for an #organization. Since the #Covid19 #pandemic has hit the ground, the ways to interact with #socialmedianetworks have entirely changed. If you want to get familiar with the #latesttrends of #socialmediamarketing, you are perhaps reading an appropriate #Blog right now. Further, I will be explaining some of the most favorable #socialmediamarketing #trends in 2021. Read more: https://blog.thedigitalmarketinginstitute.org/social-media-marketing-trends-to-know-for-2021/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Touko 20211min

Why Luxury Brands Invest In Digitalretailing?

Why Luxury Brands Invest In Digitalretailing?

Resistance to #digitalisation #Technology has not only changed the way people connect but it has also had a huge #impact on the way people #shop. With the #covid19 #pandemic, #shoppingonline has grown even more than projected. #Businesses were required to #digitize in order to sustain #business. In the #fashionindustry, the #pandemic has accelerated many changes that were already underway. One of the #biggest #changes in the #industry is the way #luxurybrands are finally embracing the use of #digital. Over the last decade, #highendbrands have been hesitant to embrace and adapt to moving their operations from #retailstores to #online. Most #luxurybrands have resisted dealing with #onlineretailing as they believed going #digital would make them seem more generic, negatively affect people’s perception of the #brand’s image and they believed it would open more space for counterfeiting. However, the global #pandemic has proven to #luxurybrands that #digital is here to stay. High-end brands are finally taking to #ecommerce. Read more: https://blog.thedigitalmarketinginstitute.org/why-are-luxury-brands-beginning-to-invest-in-digital-retailing/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Touko 20211min

Why Upskilling & Reskilling is Important?

Why Upskilling & Reskilling is Important?

As we go into a new year with #covid19 still hanging around, and still many of us have a lot of uncertainties about the whole situation. For a lot of us, it’s about finding ways to fill our time and not waste it. #struggling each day to do something a little bit different to fill the time. #Upskilling? #Reskilling? For those of us who are #struggling to seek #employment or feel our job is at #risk. I am here today to let you know you’re not alone and to help #guide you through the #benefits that come in #investing in yourself and #enhancing your #skills or #reskilling. Being #motivated to change yourself or to change what might seem a #naturalroutine. One thing I can personally take away from this #pandemic is no one is safe. And it is up to you to look and #seek new #skills to better yourself. This is an #opportunity to #seize this free time and turn it into something #beneficial. There has never been a #worldwide #pandemic like this for some time and we are all #continuouslylearning. Read more: https://blog.thedigitalmarketinginstitute.org/why-upskilling-reskilling-is-important-during-a-world-wide-pandemic/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Touko 20211min

Excellent Tips​ for Self Publishing​ Authors​!

Excellent Tips​ for Self Publishing​ Authors​!

#SelfPublishing​ has a bad rap. Well, it did. What was its #reputation​ originally? Well, it was the authors of #nonfiction​ and #fiction​ who weren’t decent enough to get #traditionallypublished​, those who couldn’t get past those dreaded Gatekeepers in the publishing world. But, they just look for what sells. But, they just don’t understand what I’m writing. But, but, but, you may be right. It’s true, the #publishingmarket​ is a tough one, no matter what you’ve written. Whether it be a book on how to rent your place as an #AirBnB​, or #businessadvice​ in a #COVID​ world or a #fiction​ book about bloodthirsty killer bunny rabbits, you can do it all yourself, and yes, it may be true great work that hasn’t been yet realized. But another great reason to #selfpublish​ is to have complete #creative​ control and keep all the #profits​ yourself. Yes, that’s right. What you have created will all come down to you. You do it all from scratch and keep the #rewards​. But that means you’re a #onepersonshow​. So, it’s #essential​ to know what you’ve got coming for you. Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Touko 20211min

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