Disadvantages Of Social Media Marketing

Disadvantages Of Social Media Marketing


Hi, I’m Mandy and I’m a Brand Marketing Analyst at the International Institute of Digital Marketing. Social media marketing is something that will always be present, with the use of social media continuing to rise significantly. Globally, more than 3.6 billion people engage in social media - the top platforms used being Facebook, YouTube, WhatsApp, and Messenger, and this number is expected to increase to 4.41 billion in 2025. With the pandemic occurring, it’s clear that this consumption has only increased. With lockdowns put in place, individuals are turning to social media for entertainment and socialization. Now, platforms even have their own features where users can advertise their own products to sell - like Facebook’s “marketplace” and Instagram’s “shop” tab. The addition of these is a great way to target a specific audience and to reach a significant audience who is already scrolling through their feeds, adding convenience for users. However, whilst social media marketing is a great tool to use, there are a few disadvantages to it. Although it has its advantages, it needs to be used correctly. This involves having enough research to determine the correct target audience, and specific platforms must be used to attract different audiences. For example, millennials prefer shorter content, so apps that have stories like Instagram and TikTok may be appropriate to use. By understanding the importance of using specific platforms for specific audiences, will attract more relevant customers. One of the most important things to remember with social media marketing is that not all feedback will be positive. Marketers must be prepared to manage this because as engagement spreads rapidly, it almost becomes impossible to control any of this negative feedback. I’m sure there are many incidents you can think of were negative responses tarnished a company’s brand. This just shows how vulnerable businesses are once one negative review is posted and shared by others. On top of this, it’s just as important that social media efforts are managed well as it involves two-way communication. Having a lack of engagement could detract potential customers from wanting to engage in conversation with a company and ultimately, poor service overall can lead to customers’ word of mouth negatively impacting their reputation. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certifi

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Marketing Strategy Master ™

Marketing Strategy Master ™

#IIDM puts forth the energy, devotion, and strength to make #Digital #Skills and the principles of #Digital #Marketing available and accessible to anyone and everyone who needs to develop their #marketing skills in the #digital age. We work to achieve this through our four core values. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

28 Touko 20212min

Advanced Marketing Strategy Master™

Advanced Marketing Strategy Master™

You’ve worked on the strategies for #marketing, but your work is calling for more in-depth, more advanced methods. The Advanced #Marketing #Strategy Master sub-course is for you, covering wildly changing #markets, what to avoid, slash and burn #marketing methods, the importance of customer trust, how to utilize sponsored #content, and more. https://thedigitalmarketinginstitute.... You’ve worked on the strategies for #marketing, but your work is calling for more in-depth, more advanced methods. The Advanced #Marketing #Strategy Master sub-course is for you, covering wildly changing #markets, what to avoid, slash and burn #marketing methods, the importance of customer trust, how to utilize sponsored #content, and more. This course will teach you all about sponsored #content and affiliate #marketing, how to utilize it, and how it can help #advertise products and build your #brand’s reputation. It goes over harmful #marketing methods that are ultimately reductive and should be avoided, and advanced #marketing techniques that require more time, effort, and skill to accomplish than more basic ones. This course was designed chiefly with those who have completed the #Digital #Marketing Master course in mind, as it builds upon many of the concepts and ideas explored there, but it is not exclusionary for those needing to develop more advanced #marketing strategies within a #digital #marketing concept. Anyone is welcome to become an expert in #digital #marketing strategy. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

28 Touko 20212min

Brand Marketing Master™

Brand Marketing Master™

How do you establish a #brand? How do you make it so everyone can see your #marketing philosophy and immediately know that it’s you? This sub-course will teach you everything you need to know on how to make your #brand recognizable in the #digital world. It will cover how to thrive in existing #markets, how to own a niche, and how to grow in such a big #digital world. https://thedigitalmarketinginstitute.... You’ve worked on the strategies for #marketing, but your work is calling for more in-depth, more advanced methods. The Licensed #Digital #Marketing Specialist Course teaches you all of the high-level specialized information you need to know, from advanced #marketing methods, adapting to a changing #marketplace, learning unique web cultures, reductive #marketing methods to avoid, and more. Through this course, you’ll learn how to thrive in #markets that are already occupied or otherwise filled, through building #brand loyalty and concise, concentrated efforts, as well as how to reach a specific audience so that your #brand can grow within, building different strategies to match. It enables you to find a loyal audience and stand out among the grain. This course was designed with those in mind who are ready to adapt to the new world of #marketing, as well as small business owners who want to grow or mature into their respective #markets. It is a perfect fit for those who want to establish a #brand in the #digital age. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

28 Touko 20211min

5 Psych Principles to Attract and Grow Your Audience.

5 Psych Principles to Attract and Grow Your Audience.

While content marketing tactics and times change, one thing remains constant – people and their behavior. That’s why psychology triggers are invaluable. They get into the essence of unchanging human behavior. By anchoring your B2B strategy on human psychology, you will attract and convert more members of your audience. Here 5 B2B lead-generation psychology principles to follow. Principle 1: Reciprocity One good turn deserves another. You’ve heard this adage. It stems from a deeply entrenched human inclination to respond to a positive action with another positive action. When someone does something nice for you, you feel obliged to return the favor. • Produce free stellar content: Generously give prospective customers free ungated content with no strings attached. Make sure the content is valuable and entertaining. The more you give, the more they will feel indebted to your brand. By the time you offer them gated content, they won’t hesitate to give you their details because you’ve front-loaded the relationship with generosity. Principle 2: Scarcity Fear of missing out or FOMO is one of the oldest marketing psychology principles. Nobody wants to miss out. It’s a bitter sinking feeling people avoid at all costs. That’s one reason purchases skyrocket when their cart is about to close. Customers just can’t help themselves when a deal is about to disappear. • Run limited-time offers: Open-ended campaigns don’t compel prospects to act. But when people know the offer isn’t forever, they are more likely to act immediately. • Display a countdown timer: It’s one thing to be told the time an offer ends, but it’s another to see the clock ticking. It can create a physical reaction. Prospects act instinctively to grab the offer. Principle 3: Authority Another psychological trigger you can leverage is authority. Authority is the tendency for people to respect and follow the recommendations of experts or people more knowledgeable than them. • Certifications: On your landing page, display any certifications your brand has earned. Elevating your company in the eyes of prospects makes them more likely to complete the requested conversion – download a report, book an appointment, ask for a product demonstration, etc. • Influencer endorsements: If you’ve worked with industry leaders, ask them to endorse your brand. Showcase their seal of approval on your site or other marketing materials. • Experience: Got vast experience in your field? Don’t let it go to waste. Infuse your veteran credentials into your content. Experience and longevity prove your authority in your space. Prospects are likely to take your word more seriously. Principle 4: Novelty Let’s admit it. We hate being stuck in the same ol’, same ol’. Something in our psyche salivates when something new hits the market. People want to dump the old and drape the new. Everybody loves to keep up with the latest trends in town. • Improve your products: Don’t let product design stagnate. Improve your products. Once you do, make noise about it in your landing pages and email campaigns. Expressions like “new and improved,” “announcing,” or “give our new product a try” come in handy when crafting lead-gen copy. • Invent trailblazer lead magnets: If you promote the same lead-gen resources your competitors use, prospects ignore you. To stand out, chart a new trail. Walk where nobody in your space has ever walked. It’s not as difficult as you think. Experiment and develop a fresh way of doing a task your prospects struggle with. Or find a faster way to do something. Then package your solution as a lead magnet. Principle 5: Liking • The concept of liking in marketing revolves around people swayed by people they like or who have traits they admire. Here’s how to massage the liking principle into your lead generation campaigns. • Tap into influencer marketing: Partner with influencers who are admired or loved by your target audience.

27 Touko 20215min

Advanced Content Marketing Master II™

Advanced Content Marketing Master II™

Advanced #Content #Marketing Master II ™ When you’ve got the basics of #content #marketing down, but you need to expand your #skillset by creating content for the #digital world, this course is for you. This covers photoshop and how to utilize it, podcasts and similar long-form #branded information, and more, with the end goal of making your #brand recognizable through consistent, identifiable #content. https://thedigitalmarketinginstitute.org/ When you’ve got the basics of #content #marketing down, but you need to expand your #skillset by creating content for the #digital world, this course is for you. This covers photoshop and how to utilize it, podcasts and similar long-form #branded information, and more, with the end goal of making your #brand recognizable through consistent, identifiable #content. With this course, you’ll learn the depths of #marketing using podcasts and similar forms of audio #content, begin in photoshop, using image manipulation in your #marketing to enable eye-catching page #advertisements, and make full-form videos, whether instructional or entertainment and more. You’ll learn the ins and outs of the properties and quirks of hosting the video on different websites, how you can provide pockets of learning through podcasting, and how to create beautiful and engaging visual #content through photoshop. This course was developed with #marketing and #marketing executives who want to learn the highest level of #Digital #Marketing in mind, and any high-level #marketers in charge of handling critical #brands. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

27 Touko 20212min

Advanced Content Marketing Master I™

Advanced Content Marketing Master I™

Advanced #Content #Marketing Master I ™ When you’ve got the basics of #content #marketing down, but you need to expand your #skillset with creating #content for the #digital world, this course is for you. This covers e-mail, blogs, videos, and more, with the end goal of making your #brand recognizable through consistent, identifiable #content. https://thedigitalmarketinginstitute.org/ When you’ve got the basics of #content #marketing down, but you need to expand your #skillset with creating #content for the #digital world, this course is for you. This covers e-mail, blogs, videos, and more, with the end goal of making your #brand recognizable through consistent, identifiable #content. Through this course, you’ll learn advanced methods of #content #marketing, and #content creation that requires more resources and time to create, with huge returns. You’ll in-depth rules and practices for e-mail #campaigns with care to regulation and making #content fit, how to make high-quality video #content for video sites like YouTube and various social media platforms, and how to establish a consistent and effective #brand through a more unified design language that speaks to consumers. This course was developed with #marketing and #marketing executives who want to learn the highest level of #Digital #Marketing in mind, and any high-level #marketers in charge of handling critical #brands. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

27 Touko 20212min

Website Marketing Master I™

Website Marketing Master I™

Website #Marketing Master I ™ How can you use online video to assist your #marketing? How can you make the most of your investments with a wide variety of website #marketing options? This sub-course covers all of this and more, teaching you the strategies required to grab people’s attention through strategic #marketing placement. https://thedigitalmarketinginstitute.org/ Use online video to assist your #marketing, make the most of your #investments with a wide variety of website #marketing options. This sub-course covers all of this and more, teaching you the strategies required to grab people’s attention through strategic #marketing placement. This course will lead you to develop a greater understanding of website #marketing, teaching you the significance of video in the #digital world and how to harness it, as well as utilizing #content to #marketing effectively, applying knowledge of proper placement, and more. You’ll learn how video has played an important role in #advertising since TVs were widespread, and how companies are utilizing this to greater effect now that the public has better access to them than ever before. In addition to this, the course will cover the different, more ‘out-there #digital #marketing methods that have a great return. This course was developed with the #marketers in mind that are focused on website management, as well as #marketers who are not familiar with the workings of certain websites and less conventional #marketing methods. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

27 Touko 20211min

Website Marketing Master II™

Website Marketing Master II™

Website #Marketing Master II ™ How can you use Google, one of the biggest tech companies around, to help you in #marketing? How can you use Twitter, one of the biggest social media platforms around, to help you in #marketing? In this sub-course, you will learn how to use these to your advantage, and how to find new opportunities with them as well. https://thedigitalmarketinginstitute.org/ The Website #Marketing Master II course teaches you how you can use Google, one of the biggest tech companies around, to help you in #marketing-- how can you use Twitter, one of the biggest social media platforms around, to help you in #marketing. In this sub-course, you will learn how to use these to your advantage, and how to find new opportunities with them as well. This course covers how to market for different websites in large use across the world. Google, being one of the largest tech companies in the world, is explored on the basis of #market reach, utilizing its different platforms, like Youtube and Google, for opening more and more opportunities for your #brand. The course also covers the massively popular social media platform Twitter, how many different organizations use it to increase the reach of their #brand organically, and how it can also be used to provide direct consumer interaction, communication, and assistance. This course was made with existing and new social media #marketers in mind, those who may be experienced with #marketing for social media websites but might have yet to dip into the advanced side of things. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

27 Touko 20212min

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