6 Principles To Creating Great Infographics

#contentcreation #infographics #examples

You can create an #infographic for almost any blog post, but that doesn’t mean it will perform spectacularly. Creating first and foremost.

Hi, i’m cally, from the international institute of digital marketing. Here is a breakdown of the ideation process for coming up with more memorable #infographic ideas.

1. Solve a burning problem

This approach requires you to first think about the problem that you’re trying to solve or the questions you’re trying to answer with your #infographic story. This usually requires you to put yourself in your readers’ shoes.

As you attempt to provide solutions to burning problems, identify the data or the information you possess that your audience wants or needs, and present it in a way that provides value but also positions you as a leader in the industry.

2. Challenge the status quo

Creating content that challengesthe status quo is a great way to position you and your company as experts and influencersin a certain area.

Much like the myth-busting principle, creating content that challenges the status quo is sure to cause some controversy and debate.

3. Change the perspective

The next principle is to reframe the question or alter the perspective. By offering a comparison, and presenting the question in a different way, the data becomes much more surprising and memorable.

4. Find origin stories

Our curiosity and determination to find meaning are what make origin stories so popular.

A common way of portraying this principle with an #infographic is by creating a timeline #infographic of an event, specific industry, or person. Your goal is to discover the origin story that resonates with your audience and then visualize it.

5. Find extreme cases

Similar to identifying the origin story is discovering the extreme case.

Finding the outliers like this can help inspire highly shareable content and #infographic ideas. The point is, don’t focus solely on your immediate field when thinking of content and #infographic ideas. Venture outside of that tiny bubble and find out how you can tie in topics outside of your specific business.

6. Mash up two or more topics

The last principle is the act of mashing up multiple ideas or topics for your #infographic. Take two seemingly unrelated concepts and find an element that connects them. This is a particularly good way of combining trending topics with evergreen ideas.

Think of some possible trending topics that can be mashed up with an aspect of your business.

For more information, visit www.thedigitalmarketinginstitute.org

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