3 ways To Optimize Website Usability

Hi, my name is Ahmed Abubakr from the International Institute of Digital Marketing. I am here today with the top three ways you can optimize your website usability. The first thing you need to consider when designing a website in digital marketing is to place the most critical content above the fold, as 80% of visitors' time is spent there. Anything below the fold often goes unseen or is ignored. However, with the high visibility of content above the fold, it will be easier to achieve your business goals and grab your visitor’s attention. Present them with your finest content above the fold to increase engagement which can also increase conversions. The second way you can improve your website usability is by utilizing a call to action. The call to action should also be above the fold and can be accompanied by an incentive that will help increase conversions. An example of a call to action with an incentive would be “buy now, save 15%”. The call to action should be easily identifiable and clickable. This will help make it clear to your visitors about what action to take next and it will reduce friction in moving them down the sales funnel. You could have multiple calls to action on a page if there are multiple desired actions for the user to take. The third way you can optimize your website usability is to avoid clutter. While you want to include creative and eye-catching elements, it is important to avoid things such as an overload of graphics or multiple separate quick links for site features. You want to keep your visitor engaged with your website and too much content can be distracting. Your visitors should be able to find what they are looking for to complete a task within three seconds. It is important to establish the main focus of the website and eliminate any unnecessary elements. By following these three practices when determining your website design, the usability of your site will increase. Your visitors will be able to easily find their way around the website and achieve their goals. By providing high website usability, you ensure your users can find the easiest route to their objective and with the least steps involved. Once you have accomplished high website usability, your website will be perceivable, understandable, and robust to as many visitors as possible. For more information visit our website: www.thedigitalmarketinginstitue.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs