6 BENEFITS OF EMAIL MARKETING

6 BENEFITS OF EMAIL MARKETING

#IIDM #Digital #Marketing Hi there. My name is Luca Bredeveldt from the International Institute of Digital Marketing. Today, I would like to talk about 6 of the top benefits of email marketing. So let's get into it: Number 1: Creating targeted content Email marketing allows you to segment customers based on their preferences, such as, if they prefer one type of product to another. This allows you to create more personalized content tailored to a particular audience or individual. Number 2. Surveys and feedback. Surveys are a great way to determine customer preferences. They are also a fantastic way to receive feedback, as surveys of this nature are often interactive and engaging for the recipient. Number 3. Sales and ROI. Email marketing has an ROI of 4200%. Because you’re engaging with an audience that is already interested in your products, customers are more likely to make purchases from email. And because email is usually so targeted, you can really hone in on encouraging customers to make a purchase. It’s also a great way to follow up on leads or nurture existing leads. Okay. Number 4. Stay Top of Mind Email is a top communication channel, with 99% of consumers checking their email on a daily basis and 82% of customers saying they open emails from companies. With such a wide reach, sending regular emails at an adequate frequency is likely to keep you top of mind. Number 5. You Own your list Something that separates email from other social media platforms is the fact that you actually own your email list. Any social media account is vulnerable to being deactivated, while with email, your customer list is owned by you. And finally, number 6. Unique analytics. A function that is unique to many email marketing services is A/B testing. Essentially, A/B testing allows you to send two versions of a similar email to two different groups of customers, then assess the success of each email group by analyzing metrics. If the only difference was, for example, the subject line of each email, then the email with the higher open rate was more successful. You can run tests on subject lines, content, images, and frequency. So there we have it. An email has some unique characteristics that every marketer should utilize. It’s one of the oldest forms of digital marketing and it’s here to stay. For more information visit our website www.iidm.world Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarke

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Why is Digital Marketing important for businesses?

Why is Digital Marketing important for businesses?

In this era of #technology where an #approach towards every single #aspect has #changed, even the way #businessesapproach their #customers has #changed. #Traditionalmarketing is being replaced by #digitalmarketing. The #invention of the #internet has #changed the world #drastically. #Digitalmarketing is the new norm for a #successful #business. Here is why #digitalmarketing is important for your #business: Read more:https://blog.thedigitalmarketinginstitute.org/why-is-digital-marketing-important-for-businesses/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Touko 20212min

Email Marketing​ Best Practices​

Email Marketing​ Best Practices​

The #dos​ and #donts​ for #EmailMarketing​ #Emailmarketing​ is an extremely important #strategy​ used by #digitalmarketers​ in order to build #relationships​ with future prospects or current and even past #customers​. It’s a huge opportunity for #marketers​ to #communicatedirectly​ with their #customers​ in a very personal way. It is important that #digitalmarketers​ follow their own #strategy​ or practices that they believe will be successful. But what are the obvious best #practices​ and common mistakes that are made in an #emailmarketingcampaign​? Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Touko 20212min

5 steps to create​ your HANDMADE BUSINESS​ online​

5 steps to create​ your HANDMADE BUSINESS​ online​

When we start a #newbusiness​ we aim to reach as many people as possible. If you are thinking of expanding your #handmadebusiness​ in the #digital​ world this is an article you need to read. These are the 5 #fundamental​ #steps​ for a #handmadebusiness​ that will help you start on this new #platform​. 1. Build your #ownstory​ 😉 First of all, we need to be clear about our #story​. What makes your #handmadebusiness​ different from a mass #production​ #company​?… your unique story! You don’t need to have a super extraordinary #story​ behind it, only need to give your #customers​ an #honest​ and #realstory​ that they can relate to. Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Touko 20211min

A Guide to SEM​ with GoogleAds​

A Guide to SEM​ with GoogleAds​

The #digitalmarketing​ #trends​ are ever-changing, however, one really interesting #digitalmarketingtool​ is #SEM​. Before we go ahead with what exactly is #SEM​, let’s talk about #digitalmarketing​ first. #DigitalMarketing​ is #advertising​ through #digitalplatforms​ which vary according to the type of #strategy​ you are using. These #strategies​ would include #socialmediacampaigns​, #searchengineoptimization​, #paidmarketing​, #searchenginemarketing​ (#SEM​), etc. What is #SEM​? #SEM​ is a #strategicmarketing​ approach where #businesses​ pay #Google​ to list their #websites​ or #promote​ them when you #search​ for a #specifickeyword​. As you may have seen, when you #search​ for a #specifickeyword​, you see some #websites​ promoted at the top, those #businesses​ are using #SEM​ and #GoogleAds​ to #promote​ their #businesses​ through #paidmarketing​. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp​

10 Touko 20211min

Boost​ your social media​ with this 5 powerful tips​

Boost​ your social media​ with this 5 powerful tips​

Can #socialmedia #boost your #business? If you are an #entrepreneur or are #aspiring to become one, this is for you. With this current situation of an endless #pandemic, you may wonder: how can I #promote my #smallbusiness when things seem to be more difficult? Well, #socialmediamarketing is the answer! #SocialMediaMarketing #Statistics Certainly, there are a variety of #socialmediaplatforms that you could use to #boost your #smallbusinessmarketing and some of the most known are #Facebook, #Instagram, #Snapchat, #YouTube, #Twitter, #TikTok, #LinkedIn and others. In January 2020 the number of people on #socialmedia was 3.80 billion users and 5.19 billion was the number for people who use mobile phones to #access their #socialmedia. So, why not take this information and use it for your own #businessadvantage? Read more: https://blog.thedigitalmarketinginstitute.org/boost-your-social-media-with-these-five-powerful-tips/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Touko 20211min

The Psychology​ behind Digital Marketing​

The Psychology​ behind Digital Marketing​

#Humans​ are complex. We are a mixture of #feelings​, #thoughts​ , and #memories​ also, #body​ and #soul​ are linked. Our #mind​ is #involved​ in #everything​ we do, and one of the things we often tend to do is #buy​. We need many things for our #survival​: #food​, #cleaning​ , and #healthitems​, #clothing​, and also other things don’t “need” but buy them anyways. Why is that? Let’s see: Between the #rational​ and the #emotional​ 95% of the #buyingdecisions​ we made are not #rational​ or #logical​, they are #unconscious​. Without #emotions​, we cannot make choices. #Emotions​ are a very important part of ourselves: we feel all the time, and psychologists say there are no “negative” #feelings​, even if we are mad or sad, those are #proper​ and #natural​ #feelings​ everyone has. However, if we link it into the field of #Marketing​, humans prefer to associate #buying​ with nice #feelings​, as #happiness​, #nostalgia​, and #excitement​. Read more: https://blog.thedigitalmarketinginsti...​ Spanish: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing​ #Certifications​: https://thedigitalmarketinginstitute....​ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING​ ™ Learning Leaf: https://thedigitalmarketinginstitute...​ For Course Details: https://thedigitalmarketinginstitute...​ ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING​ ™ is a certifying body founded in the USA by several long-standing #marketers​. We have years of experience in #business​, #marketing​, and more, and have put forth our combined experience to develop #IIDM​. #DigitalMarketing​ is something that’s all around us, yet there has been no solid foundation for #marketing​ in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing​. Because of this, the need for a solid, stable foundation for #marketing​ in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing​ #digitalmarketing​ #digitalmarketing​ #marketing​ #socialmediamarketing​ #socialmedia​ #business​ #marketingdigital​ #branding​ #seo​ #instagram​ #onlinemarketing​ #advertising​ #digital​ #entrepreneur​ #contentmarketing​ #marketingstrategy​ #digitalmarketingagency​ #marketingtips​ #follow​ #smallbusiness​ #design​ #bhfyp​ #love​ #webdesign​ #like​ #photography​ #graphicdesign​ #content​ #art​ #fashion​ #bhfyp​

10 Touko 20211min

What is digital branding?

What is digital branding?

Digital branding is how you design and build your brand online through websites, apps, social media, video and more. Digital branding consists of a combination of digital marketing and internet branding to develop your brand online. Why does a digital brand presence matter? Well, look up from that phone you’re probably on… We’re all using our devices constantly. Most of us engage with the larger world through the lens of the internet, which makes it essential for brands to reach target customers and convert one-time users into long-term loyalists. Digital branding enables any company to make its presence known anywhere—even in the palm of your hand. After all, if my mom has an Instagram, why shouldn’t my favorite shoe brand? For more details visit us on: https://thedigitalmarketinginstitute.org

10 Touko 20211min

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