3 STRATEGIES TO CONNECT WITH YOUR AUDIENCE

3 STRATEGIES TO CONNECT WITH YOUR AUDIENCE

#audience #marketing

Hi, i’m cally, from the international institute of digital #marketing. Let’s look at 3 strategies to connect with your #audience.

#marketing: finding the mutual truth with customers

The intersection of what matters to brands and what matters to #audiences is the mutual truth, or mutual resonance.

You can never know the real truth about any customer or any prospect that you’re working for. It’s our job as marketers to see that from many, many different sides. To make sure that anything that you are producing, is truly engaging and relevant to them.

To find mutual truth with customers, dig deep, challenge assumptions, and explore the unexpected.

Be data smart, not data driven

Data can help guide decisions, but it need not control. You should not be a slave to data. To understand people and see the whole story, look beyond the data.

For effective relationships with customers and the experiences you build for them, you have to understand every piece of the puzzle, and the puzzle as a whole.

When you look at data to support your #marketing, always explore the unexpected and get rid of your own perceptions and assumptions.

Evaluate multiple data types to get the picture

It’s important that you have multiple data sources and that you have the tools and the methodologies to analyze each one.

Look at the following data sources:

➢ Linguistic data.

➢ Visual data.

➢ Numeric data.

Numeric and linguistic data is useful and commonly used. Marketers work with numeric data all the time – social media engagement statistics, google analytics, #marketing dashboards, etc.

Visual data is less used, but powerful.

A picture is worth a thousand words. Images can augment your story in a more powerful way than spoken words can do alone.

Use a data trifecta for a complete understanding of customers. Ask customers to share perspectives using new formats (e.g., visual data).

For more information, visit www.iidm.world


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The Advantages​ of Digital Marketing​.

The Advantages​ of Digital Marketing​.

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WHAT IS PPC​ AND GOOGLEADS​

WHAT IS PPC​ AND GOOGLEADS​

Within the context of #SEM​, you may have heard the acronym '#PPC​' and wondered what it meant, or maybe you just wanted to know more about it. #PPC​ stands for #PayPerClick​. This is a model of# payment for #digitaladvertising​, where the #advertiserpays​ a fee every time their #ad​ is clicked. Depending on the #fee​ for the #click​, the #profit​ can vary from a net loss to a very generous gain, but it all depends on your #targetaudience​, as well as how #optimized​ your ad is for the #searchengine​. #Programs​ like #GoogleAdwords​ (or just #GoogleAds​) use an #auctioning​ #system​. It works sort-of like this-- Your #ad​ is thrown into a hat with many other #ads​ and appears in a user's #searchresult​. This is far from random though, as whether or not the #ad​ appears depends on many, many different aspects, like #ad​ #quality​, and more #importantly​, #targetaudience​ and #keywords​, as well as your #bid​, and how high you're willing to #bid​. While more money may mean more #clicks​, this isn't completely the case, as many different factors, your #control​ can grow the chances that your #ad​ will appear. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

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Digital Marketing​ on Game Theory​?

Digital Marketing​ on Game Theory​?

Both #DigitalMarketing​ and #GameTheory​ are #strategictools​ to reach a #professional​ level of #competitiveness​. Therefore, #marketers​ should apply #GameTheory​ #tactics​ in order to master #marketingskills​. “Life is a #Game​. Be the #gamechanger​ whom everyone respects !“ #Marketing​ is nothing but a #game​, which has rules, players, #strategies​, #schemes​, cunning, #objectives​, and finally rewards only for Winners !! In general, #businesses​ observe what others are performing which would ease their #strategic​ #decision​-making. Then they act upon based on well-planned #structured​ tactics like a “master hunter” which eventually brings the ultimate prize. Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

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5 Principles​ to note in your Marketingplan​

5 Principles​ to note in your Marketingplan​

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5 WAYS TO MAXIMIZE TRAFFIC TO YOUR BLOG

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10 Touko 20212min

Why should businesses do SEO?

Why should businesses do SEO?

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Can you become a Digital Marketing Professional?

Can you become a Digital Marketing Professional?

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4 easy steps​ to become a DigitalMarketer​

4 easy steps​ to become a DigitalMarketer​

#Digitalmarketing​ is an #advertising​ #technique​ that can be done through many different #digitalplatforms​ such as, #GoogleAdWords​, #socialmedia​, #emailmarketing​ and many more. Using these #internetmarketingtechniques​ helps the company to grow their #businesses​. In this #pandemic​, not only #consumers​, but the #companies​ are also heavily relying on #internetmarketing​, to read reviews of the #products​ and #services​, #orderonline​, and contact the seller or the #customer​. Find your area of #specialization​ - Personal #branding​ - Build your #portfolio​ - Brush up your #knowledge​ Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

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