4 SEO Myths About Google keyword Rankings

4 SEO Myths About Google keyword Rankings

#Googlekeyword #Marketing #seo

Although a little truth may be buried in some of these misconceptions on #SEO, it’s best to understand the nuances.

Hi I’m, Cally, from International Institute of Digital #Marketing. Here’s a closer look at .

Myth 1: Focus on quality content and topics, not keywords

Of course you should have quality content. Why wouldn’t you? But is that a good way to approach #SEO?

Your quality content may not rankwell on Google. Other websites – not yours – will get traffic FOR RELEVANT KEYWORDS. FIGURE OUT WHAT KEY PHRASES YOU CAN RANK FOR rather than just assuming your best content will land you the top spots.

Myth 2: Google will delist your site for keyword stuffing

Google has nabbed some nasty marketers, but it’s hard to say Google will delete you from its databases because of keyword stuffing. Should you overuse keywords without fear? Don’t risk it. Keyword stuffing is subjective. If you’re providing a good user experience, then don’t fret.

Myth 3: Google penalizes duplicate content

Duplicate content is a bigger issue with e-commerce websites that struggle to avoid the same product descriptions on countless websites. One remedy is to create unique descriptions and other details on strategic pages. E-commerce websites can also work on their domain authority by attracting more quality backlinks. Overall domain authority can improve rankings.

Myth 4: Placing keywords in the footer will boost your rankings

Generally speaking, sticking a few keywords in the footer may NOT IMPROVE RANKINGS. Marketers sometimes use keywords in a couple of brief sentences or in short headlines under a section called popular articles.These techniques don’t work as well as they did several years ago.

Search engines simply don’t value keyword-based text or links as much when they’re among highly repetitive website elements like primary navigation or other descriptive text in footers.

For more information, visit www.iidm.world

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Why is Digital Marketing important for businesses?

Why is Digital Marketing important for businesses?

In this era of #technology where an #approach towards every single #aspect has #changed, even the way #businessesapproach their #customers has #changed. #Traditionalmarketing is being replaced by #digitalmarketing. The #invention of the #internet has #changed the world #drastically. #Digitalmarketing is the new norm for a #successful #business. Here is why #digitalmarketing is important for your #business: Read more:https://blog.thedigitalmarketinginstitute.org/why-is-digital-marketing-important-for-businesses/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Touko 20212min

Email Marketing​ Best Practices​

Email Marketing​ Best Practices​

The #dos​ and #donts​ for #EmailMarketing​ #Emailmarketing​ is an extremely important #strategy​ used by #digitalmarketers​ in order to build #relationships​ with future prospects or current and even past #customers​. It’s a huge opportunity for #marketers​ to #communicatedirectly​ with their #customers​ in a very personal way. It is important that #digitalmarketers​ follow their own #strategy​ or practices that they believe will be successful. But what are the obvious best #practices​ and common mistakes that are made in an #emailmarketingcampaign​? Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Touko 20212min

5 steps to create​ your HANDMADE BUSINESS​ online​

5 steps to create​ your HANDMADE BUSINESS​ online​

When we start a #newbusiness​ we aim to reach as many people as possible. If you are thinking of expanding your #handmadebusiness​ in the #digital​ world this is an article you need to read. These are the 5 #fundamental​ #steps​ for a #handmadebusiness​ that will help you start on this new #platform​. 1. Build your #ownstory​ 😉 First of all, we need to be clear about our #story​. What makes your #handmadebusiness​ different from a mass #production​ #company​?… your unique story! You don’t need to have a super extraordinary #story​ behind it, only need to give your #customers​ an #honest​ and #realstory​ that they can relate to. Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Touko 20211min

A Guide to SEM​ with GoogleAds​

A Guide to SEM​ with GoogleAds​

The #digitalmarketing​ #trends​ are ever-changing, however, one really interesting #digitalmarketingtool​ is #SEM​. Before we go ahead with what exactly is #SEM​, let’s talk about #digitalmarketing​ first. #DigitalMarketing​ is #advertising​ through #digitalplatforms​ which vary according to the type of #strategy​ you are using. These #strategies​ would include #socialmediacampaigns​, #searchengineoptimization​, #paidmarketing​, #searchenginemarketing​ (#SEM​), etc. What is #SEM​? #SEM​ is a #strategicmarketing​ approach where #businesses​ pay #Google​ to list their #websites​ or #promote​ them when you #search​ for a #specifickeyword​. As you may have seen, when you #search​ for a #specifickeyword​, you see some #websites​ promoted at the top, those #businesses​ are using #SEM​ and #GoogleAds​ to #promote​ their #businesses​ through #paidmarketing​. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp​

10 Touko 20211min

Boost​ your social media​ with this 5 powerful tips​

Boost​ your social media​ with this 5 powerful tips​

Can #socialmedia #boost your #business? If you are an #entrepreneur or are #aspiring to become one, this is for you. With this current situation of an endless #pandemic, you may wonder: how can I #promote my #smallbusiness when things seem to be more difficult? Well, #socialmediamarketing is the answer! #SocialMediaMarketing #Statistics Certainly, there are a variety of #socialmediaplatforms that you could use to #boost your #smallbusinessmarketing and some of the most known are #Facebook, #Instagram, #Snapchat, #YouTube, #Twitter, #TikTok, #LinkedIn and others. In January 2020 the number of people on #socialmedia was 3.80 billion users and 5.19 billion was the number for people who use mobile phones to #access their #socialmedia. So, why not take this information and use it for your own #businessadvantage? Read more: https://blog.thedigitalmarketinginstitute.org/boost-your-social-media-with-these-five-powerful-tips/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Touko 20211min

The Psychology​ behind Digital Marketing​

The Psychology​ behind Digital Marketing​

#Humans​ are complex. We are a mixture of #feelings​, #thoughts​ , and #memories​ also, #body​ and #soul​ are linked. Our #mind​ is #involved​ in #everything​ we do, and one of the things we often tend to do is #buy​. We need many things for our #survival​: #food​, #cleaning​ , and #healthitems​, #clothing​, and also other things don’t “need” but buy them anyways. Why is that? Let’s see: Between the #rational​ and the #emotional​ 95% of the #buyingdecisions​ we made are not #rational​ or #logical​, they are #unconscious​. Without #emotions​, we cannot make choices. #Emotions​ are a very important part of ourselves: we feel all the time, and psychologists say there are no “negative” #feelings​, even if we are mad or sad, those are #proper​ and #natural​ #feelings​ everyone has. However, if we link it into the field of #Marketing​, humans prefer to associate #buying​ with nice #feelings​, as #happiness​, #nostalgia​, and #excitement​. Read more: https://blog.thedigitalmarketinginsti...​ Spanish: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing​ #Certifications​: https://thedigitalmarketinginstitute....​ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING​ ™ Learning Leaf: https://thedigitalmarketinginstitute...​ For Course Details: https://thedigitalmarketinginstitute...​ ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING​ ™ is a certifying body founded in the USA by several long-standing #marketers​. We have years of experience in #business​, #marketing​, and more, and have put forth our combined experience to develop #IIDM​. #DigitalMarketing​ is something that’s all around us, yet there has been no solid foundation for #marketing​ in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing​. Because of this, the need for a solid, stable foundation for #marketing​ in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing​ #digitalmarketing​ #digitalmarketing​ #marketing​ #socialmediamarketing​ #socialmedia​ #business​ #marketingdigital​ #branding​ #seo​ #instagram​ #onlinemarketing​ #advertising​ #digital​ #entrepreneur​ #contentmarketing​ #marketingstrategy​ #digitalmarketingagency​ #marketingtips​ #follow​ #smallbusiness​ #design​ #bhfyp​ #love​ #webdesign​ #like​ #photography​ #graphicdesign​ #content​ #art​ #fashion​ #bhfyp​

10 Touko 20211min

What is digital branding?

What is digital branding?

Digital branding is how you design and build your brand online through websites, apps, social media, video and more. Digital branding consists of a combination of digital marketing and internet branding to develop your brand online. Why does a digital brand presence matter? Well, look up from that phone you’re probably on… We’re all using our devices constantly. Most of us engage with the larger world through the lens of the internet, which makes it essential for brands to reach target customers and convert one-time users into long-term loyalists. Digital branding enables any company to make its presence known anywhere—even in the palm of your hand. After all, if my mom has an Instagram, why shouldn’t my favorite shoe brand? For more details visit us on: https://thedigitalmarketinginstitute.org

10 Touko 20211min

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