Make a mission statement for better content marketing

#video #audio #scripts

Why does your company create #content? Who is it for? What will it do for them?

If you don’t know the answers, you need to figure them out. Why? Because if you don’t know what someone will gain from consuming your brand’s #content, your audience won’t see a compelling reason to engage with it.

Hi, i’m cally, from the international institute of digital marketing. Let’s look at how to write a #content mission statement.

3 pieces of the mission statement puzzle

A great #content mission statement details three elements:

1. Core audience – who you aim to help with your #content
2. What will be delivered – the kind of information you provide
3. Outcome or benefit – things your audience could do because of your #content

Audience is your who

Your mission statement should focus on the audience segment for whom your #content can do the most good – i.e., where you can serve an unmet need, deliver value in areas that your competitors may have overlooked, or address a critical knowledge gap or other obstacle that may be preventing your audience from achieving its goals.

Benefit is your audience’s why

Once you determine the audience, summarize the distinct benefits it will receive from engaging with your #content.

Audience personas provide a clear picture of your target audience’s most pressing needs.

#content is your how

Identifying your audience and #content benefits are relatively straightforward decisions, as your marketing analytics and competitive research efforts can help inform those elements.

But your mission statement also needs to account for how your brand’s #content provides a personally resonant and uniquely valuable experience to your audience. That’s not something you can base solely on logic and data since there’s a strong emotional component involved.

For more information, visit www.iidm.world

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