5 Steps To Find Your Brand Voice

#Brand #Voice #Marketing

You may be asking why a #Brand #Voice matters? A #Brand #Voice is about being consistent with the #Voice you are creating – positioning yourself as an easily identified and authoritative source for your area of expertise. Similarly, a consistent #Brand #Voice and vocabulary is essential to implementing localized content and intelligent content strategieseffectively.

Hi, i’m cally, from the international institute of digital #Marketing. Here are 5 steps to find your #Brand #Voice.

1. Gather a representative sample of your content

Cast a critical eye on your content. Which of these could have come from any of your competitors? Set those aside. Your goal is to whittle your examples to a small group of pieces unique to your #Brand – examples of the #Brand #Voice you want to embody.

2. Describe your #Brand #Voice in three words

Work with your key content creators and owners of the #Brand identity. Review the selected content as the best examples of the #Brand #Voice you want to embody. Discusscommon themes across all of those pieces. Then, group the examples into three thematic buckets.

3. Create a #Brand #Voice chart

With your #Brand’s #Voice defined, illustrate how it turns up more concretely in your content with a #Brand #Voice chart. It will be an essential reference tool to ensure that your content (text and visuals) is consistently using the same #Voice.

4. Ensure that your writers understand how to put your #Brand #Voice into action

Meet with the team – anyone who creates content or communications – and walk them through the #Voice and tone of the #Brand.

Go through some examples of content that hits the mark. Show in real time how you would revise some existing content that isn’t reflective of the defined #Voice.

5. Revisit and revise the #Brand #Voice chart as the company changes over time

A #Brand #Voice chart is not meant to be a one-time, set-it-and-forget-it tool. As your #Brand messaging evolvesor new competitors come into your market, it’s good to take a look at the chart and refresh it with new examples.

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