Seo Basics: Beginner’s Guide To Seo Success

#Seo #Linkbuildingtools #Onpage #Seotools

Many people think #Seo is too hard and not worth the effort. That’s not true. The basics of #Seo are actually quite simple. And with 57.8% of all web traffic coming from google, it’s certainly something worth learning about if you have a website.

Hi, i’m cally, from the international institute of digital marketing. Here is how to do #Seo

Find keywords

Understanding what kinds of things your potential customers are searching for is the first step of the keyword research process. Unless you know this, there’s no way you can even begin to create pages that will rank in search enginesand attract valuable traffic.

Match search intent

Fail to create the kind of content that searchers are looking for, and your chances of ranking are slim to none. This is known in the industry as aligning your content with search intent.

Because google understands what searchers are looking for better than anyone, the best way to judge search intent is to look for commonalities among the current top-ranking pages for your target keyword.

Choose a descriptive url slug

For each page or post you publish, you also need to set a descriptive slug—the part at the end of the url.

How best to do this depends on the subfolders before the url slug.

Let’s say your target keyword is “black mens jeans.”

If your url has no subfolders or generic subfolders like /blog/, just set the slug as your target keyword.

If there are ‘contextual’ subfolders like /mens/ or /jeans/, it’s usually best to exclude repeated keywords.

Write a compelling title tag

Title tags are the blue clickable links that show up in the search results.

It’s one of the few weapons you have to entice searchers to click on your page, so it’s important to make it as compelling as possible.

The easiest way to do this is to align it with search intent.

Optimize images

Images can rank in google images and send traffic to your website. We’ve had thousands of visits from google images in the past three months alone.

How do you optimize your images?

Follow these three steps:

Name them well. Filenames help google understand the image.

Use descriptive alt text. Alt text is code that describes an image in words.

Compress them. Install a plugin like shortpixelto compress your images on the fly and improve page speed.

For more information, visit www.iidm.world

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