4 ADVANCED #AFFILIATEMARKETING STRATEGIES TO TRY

#googleadwords step #1: is there customer demand? If your customers are not searching for your product or service in google, then obviously, adwords search advertising is not going to work for you. So, before you get too excited about creating your first #campaign, you need to verify there is, in fact, search volume for what you’re going to offer. You could use a tool like ubersuggest, which is a free keyword research tool. The keyword tool acts much like a thesaurus. You enter in phrases you think your prospects are searching, and it will tell you other similar, relevant phrases. #googleadwords step #2: can you afford to advertise on top #keywords? Before finalizing your keyword list, you must make sure it makes sense to target that term. This will prevent you from going after #keywords where there’s no chance of them being profitable. To answer the question “can i afford to advertise on this keyword?” You need to calculate your maximum cost per click (max cpc). You’ll compare your business’s max cpcto the estimated keyword cpc in the keyword tool to see if you can afford to advertise. #googleadwords step #3: perform competitor analysis In most industries, you’ll find competitors who already have tested and optimizedtheir adwords #campaigns. That means they have figured out which #keywords, ads, and landing pages work and do not work in your market. A very competitive intelligence tool called #keywordspy can help you find out how your competitors are doing things. #keywordspy collects, organizes, and provides easy access to all of your competitors’ historical advertising information. #googleadwords step #4: leverage a powerful usp A usp is a key ingredient. Makes sense, but how do you create one? Well, first, you focus on your core strengths. What are you better at than your competitors? Second, talk to your customers, and more importantly, listen to them. A great usp is built on customer insight, so ask your customers why they do business with you. Third,analyze your competitors, and look for an opening. The most important word in a unique selling proposition is unique. #googleadwords step #5: have an irresistible offer What can you offer in your adwords #campaign that is so compelling your prospect would be a fool to not take action? How can you stand out from all the other ads your prospect will see in the search results? The answer is your irresistible offer, which consists of the following four components: 1. Valuable 2. Believable 3. Reduce or reverse risk 4. Call to action For more information, visit www.iidm.world #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

9 Helmi 20223min

#influencers yield a lot of power. If you can get an #influencer to endorse your product or #brand, you can tap into the audience at the #influencer’s disposal, which may be far more vast than your own following. Hi, i’m cally, from the international institute of digital #marketing. Let’s explore #influencer #marketing. Why does your #brand need #influencers? Consumers trust recommendationsfrom a third party more often than a #brand itself. An #influencer is the mutual friend connecting your #brand with your target consumers. When you align with an #influencer, not only do they bring their audience, but they also bring their audience’s network. Because of the loyaltyof their audience, an #influencer has the ability to drive traffic to your site, increase your social media exposure, and flat-out sell your product through their recommendation or story about their experience. Think about your audience As a marketer, you already have a solid idea of the audience you should be targeting for your #brand. Tolocate the ideal #influencer, you need to take it one step further and think about the types of topics, blogs, and twitter handles that your audience would follow. Who uses #influencer #marketing? While it seems that some companies don’t want to let go of their outbound #marketing practices, fashion ecommerce sites are targeting #influencerslike pros. Many are reaching out to reputable fashion bloggers and sending them clothing and accessory items to be reviewed. What defines an #influencer for your #brand? ● Context: again, an #influencer differs for every #brand because, first and foremost, they are a contextual fit. This is the most important characteristic when targeting the right #influencers for your #brand. ● Reach: you also want them to have reach. This is so they can share their awesome content or positive recommendation of your #brand or product in a manner that actually will be consumed. ● Actionability: this is the #influencer’s ability to cause their audience to take action. This characteristic comes naturally when you target individuals that are in contextual alignment with your #brand and have a far enough reach. For more information, visit www.thedigitalmarketinginstitute.org #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency

8 Helmi 20222min

#videole#ads #marketing #ads Generally, videos can be engaging. But the trick is to create videos aligned with your goals that strike a chord with your audience. Creating a winning video #marketing strategy that attracts potential customers requires ample planning, strategizing, and coordination. Hi, i’m cally, from the international institute of digital #marketing, here are five ideas to help. 1. Add an effective call to action Whether you upload a short instagram reel or a long youtube video, encourage viewers to take action. It could be one of many options based on your goals – visiting your site, making a purchase, subscribing to your channel, signing up for a newsletter, etc. Clearly communicate what you want them to do with an effective call to action. For instance, “download now” or “share with your friends.” 2. Add a video to landing pages Landing pages are designed to generate more #leads. They are optimized to entice qualified le#ads. To make them more engaging and informative, you can incorporate videos on them. Videos enable you to convey more informationwithout using too much text. You can detail the main topic in the video and use the page’s text – headline and ctas – to give it more context. 3. Add videos to email campaigns Using videos in inbox outreach can help your emails stand out. You can incorporate videos in all kinds of emails – newsletters, product launches, event invitations, etc. You can experiment and test what works best for your audience and your brand. 4. Use videos as gated content Gated content is a great way to generate #leads for your business. For the uninitiated, visitors must give their contact information to view the content. Though white papers, case studies, and e-books are content types that tend to lend themselves to gating, video can too. Tutorials, demo, and how-to videos can work well for gated content because they are educational – something audiences typically find valuable. 5. Leverage video seo Getting your videos ranked in search engines can drastically improve your visibility and attract more interest. To attract searchers, craft a short yet engaging title. It’s important to craft a meta description that gives searchers a brief idea of what they can expect. Since search engines can’t scan the words spoken in the video, include a transcript below it. This gives web crawlers a better idea of what the video is all about and makes them more likely to index it. For more information visit www.iidm.world #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

7 Helmi 20222min

There are countless ways to get eyes on your #content. However, #facebookis one of the most powerful. Best thing? Promoting your #contenton #facebook doesn’t have to break the bank. You can start from as little as $1 per day. Hi i’m cally, from the international institute of digital marketing. Let’s look at how to use #facebook ads to distribute your #content 1. Create relevant #content You need to create #content that’s valuable to the people you’re targeting. Ask yourself, Who is this #content for? Why would they spend time consuming it? Would someone who doesn’t Know our brand share this? To accomplish this, your #content should do one or both of these things: ➢ Answer a common question your prospects ask ➢ Solve a problem or pain point your customer has It also needs to be done in a way that’s engaging. A feed’s intent is to inform and/or entertain. #facebook wants its users to have a great experience so they stay longer. 2. Analyze results As you create #content regularly, you can start to see what works and what doesn’t. Whether it’s video, written, or live #content, you can see what brings a better reaction from the audience. #facebook provides an incredible amount of datawhenever you post #content – reach, engagement, and engagement rate – and you can break it down by type of post. With video posts, you can access even more data, including the important average watch time. 3. Promote best-performing #content Use the data to inform your paid #facebook #content promotion. You should advertise or boost your #content to new audiences who aren’t fans or regular consumers of your #facebook #content. You want to use #facebook ads to amplify #contentthat’s already working. If something does well organically, it’ll likely perform well with paid too. Focus on promoting evergreen #content– the longer the #content’s shelf life, the longer you can boost the post. 4. Retarget those who consume your #content Getting people to consume and engage with your #content is important, but it’s only the start. If people are consuming your #content but aren’t becoming customers, what’s the point? That’s what really matters to your bottom line. How do you take people who have consumed your #content and turn them into loyal customers? Retarget them. If someone reads one of your articles or watches a video on #facebook, you’re able to serve a follow-up ad for additional #content. You can make the ad super relevant because you know the viewer already consumed your #content. For more information, visit www.thedigitalmarketinginstitute.org #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitut

4 Helmi 20223min

:#contentmarketing #socialmedia #digitalmarketing As many creatives can commiserate, sometimes content ideas strike at inconvenient and unexpected times. Of course, not all ideas worthy of becoming content find us. Most of the time we must find them. Hi, i’m cally, from the international institute of #digitalmarketing. Here are five sources that can inspire ideas during any given year. Industry goings-on Broadening the perspective of your content with industry context can lend your experts’ words more credibility and expand the audience for your content. Thus, industry sources are a surefire place to find and expand content ideas: ➢ Start with the truth your colleagues are witnessing. ➢ Look at something the industry says is happening. Data Not every organization produces researchlike the federal reserve, but you can dig up data-based ideas using these three options: ➢ Conduct a survey and report its findings in , articles, etc. ➢ Use others’ data to drum up ideas and round out those ideas with what your experts are seeing. ➢ Use informal numbers to reveal early trends. Events Sometimes content ideas schedule themselves. If your organization takes tours or hosts events, cover them. You can treat more routine meetings and business processes as events too. Develop content around your experts demonstrating a process or detailing the steps to the foolproof audit, toddler haircut – you name it. Associates Interviews with experts can both bestow content ideas and be content because interviews can be published as q&as, traditional articles, videos, etc. Conversations with clients can uncover how they’re solving problems – maybe with your product or service. Your audiences may find the choices your customers make enlightening. Seasonal and cyclical events You want to produce content reflective of today’s realities that makes people nod their heads while reading it and find it immediately useful. The good news is seasonal ideas can be made relevant and timely year in and year out. Some of my favorites: ➢ Year in review: as a year ends, what can you say about what’s happened within your industry or company? What’s changed? What’s stayed the same? ➢ Predictions for the new year: what is likely to happen this year for your customer base, inside your industry, etc., and why does it matter? How can people prepare to meet coming challenges and take advantage of coming opportunities? ➢ State of your industry or core business: pick a time of year – perhaps just before a peak business time – that makes sense for publishing. For more information visit, www.thedigitalmarketinginstitute.org

3 Helmi 20223min

#sitetraffic #campaigns #blogs If you’ve started a website to get online exposure, then you must have read a couple of articles on search engine optimization (seo).you might have achieved great search engine traffic resultsfrom google. However, you shouldn’t put all your eggs in one basket. Diversifying your web#sitetraffic sources will ensure that your business does not tank in the wake of a single google algorithmic update. Hi, i’m cally, from the international institute of digital marketing. Here are 4 alternatives to google that will drive traffic your way. 1. Capture emails of those cold first-time visitors Email is the first and probably the best social channel for conversing with your audience. It commands the daily attention of most people, drives engagement and accelerates business results. Email has a high conversion rate and that outperforms search and social media by far. 2. Write high-quality guest posts for authority #blogs Guest posting has already been written off by google. However, bloggers have derived tremendous referral traffic and build complete businesses from guest posting referral traffic. It’s awesome to get organic traffic this way. It’s such great exposure that many influential marketers guest post regularly at the likes of entrepreneur, search engine journal, hubspot and forbes. 3. Interview an influencer or get interviewed by a high-traffic website Be it video or audio, interviews are inherently conversational, dynamic, and engaging. The best part: it's a win-win for both parties. The interviewer gets exposure to the new audience while the interviewee gets to serve new engaging and authoritative content to his website visitors. If you interview an industry influencer, you can request that they share the interview with their followers on social media. Think of the organic traffic you will drive from hundreds of thousands of their social media followers. 4. Invest in facebook ads Sparing some cash for running facebook ads can tremendously accelerate your email list growth (one of the best repeat traffic sources for your website). Because there are very specific demographic targeting options available. You can also a/b test various images and text in your banner ads. For more information, visit www.thedigitalmarketinginstitute.org #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship

2 Helmi 20222min

In a way, #marketing is one big #presentation. When we write a blog post or appear on a podcast, we’re presenting. When we research our audience, we’re trying to understand better what they want to see and learn from our #presentations.in other words, #presentation #skills are essential for modern marketers. Hi, i’m cally, from the international institute of digital #marketing, let’s take a look at how to hone those #skills to meet your #marketing objectives. 1. Set goals for developing your #presentation #skills Start by defining exactly what you want to achieve, such as: ● Becoming a better (or first-time) conference speaker ● Delivering more impactful training sessions ● Speaking more persuasively to leads ● Engaging potential prospects at the top of the sales funnel ● Honing your pitch #presentations Also, give yourself a deadline. Rather than generally building up your #presentation #skills, commit to improving your public speaking in time for a specific conference or networking event. 2. Research your audience If i’m speaking to a room of nasa engineers, i’m not going to tell them how to build a better rocket. I can’t tell them anything they don’t already know (and most of what i say would likely be wildly inaccurate). However, i almost certainly know more about #marketing than them. With that in mind, before you start working on your next #presentation, ask yourself the following questions about your audience: ● How old are they? ● Where are they from? ● What jobs do they do? ● Who do they work for? ● How experienced are they? ● What are their pain points? 3. Incorporate humor and stories Throughout human history, storytelling has been one of our most effective tools for influencing, inspiring, and teaching one another. With that in mind, another key way to improve your #presentation #skills is to work on your storytelling. Also, don’t overlook the power of humor to engage an audience. I’m not suggesting you go away and write a 30-minute standup set, but if you can drop a couple one-liners here and there, it can go a long way to getting your audience on your side. 4. Practice in front of an audience Glossophobia, or fear of public speaking, is a common complaint. Clearly, it’s not the “speaking” element that puts us on edge. It’s the idea of doing it in front of an audience. Painful as it might sound, in my experience, the best way to overcome this is to seek out opportunities to speak in front of an audience. This can be in your professional or personal lives. It can be as simple as saying a few words at family gatherings or giving small #presentations to your team at work. You’ve set goals for improving your #presentation #skills, done your research, crafted a handful of engaging anecdotes, and practiced in front of an audience. Now, it’s time to weave all those things together to create a killer #marketing #presentation. For more information, visit www.iidm.world #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

1 Helmi 20223min

1. Improve your #communication Whether it’s social monitoring tools, voice search, or multi-channel #marketing automation, technology regularly changes the way we reach our audiences. Whether you’re a fresh graduate or you’re making a career transition, you can develop #communication skills on your own time. 2. Specialize and socialize Thanks to significant job growth, opportunities in #marketing are expanding. But so is the competition. Creating content and flaunting your curation skills can go a long way toward establishing yourself as a digital #marketing guru. Create content for other people. Specifically, create blog posts for major publications. It’s a great way to associate yourself with industry authorities and get your name out there. 3. Grow your portfolio Your skills can’t grow without the opportunity to sharpen them. But you won’t get many opportunities until you demonstrate that you already have some of the skills that you need to improve. Fortunately, there’s an easy solution to break the cycle and make you look pretty impressive, too. You can volunteer. Specifically, volunteer with a nonprofit. This will help expand your network and gain professional portfolio pieces. 4. Jumpstart your network In some industries, it’s more about who you know than what you do. But in digital #marketing, it’s about both. And if you’re an inexperienced marketer, that can create a significant obstacle to launching your career. 5. Go big with data Statistics and analytics help marketers understand their audiences in a quantifiable way. But that’s not all they can do. Data-driven #marketing techniques also help professionals make better decisions and acquire new customers. With data becoming critical for marketers and business leaders across the board, there’s never been a better time to learn how to analyze data. 6. Build your branding Finally, if you want to step outside of your competition’s shadow, you have to build your branding and build it well. That means that, besides developing your writing skills, you need to establish a distinct visual identity. If you think branding is difficult, then think again. You can start your branding by creating a logo in about five minutes. For more information visit www.iidm.world #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager

31 Tammi 20223min