WHAT IS SOCIAL LISTENING?

#Sociallistening #Listening #Socialmedia

#sociallistening has risen to so much fame because it’s an absolute necessity in 2022 and beyond. Marketers have been using their social channels to survey their audience for years, asking them what content they want to see or what products they need. #sociallistening is taking that surveyship to the next level.

Hi, i’m cally from the international institute of digital marketing. Let’s talk about #sociallistening.

What is #sociallistening?

#sociallistening happens when a brand listens to its audience on social channels. Listening to your audience means you’re reading comments and looking for tagged content that tells you where your customer sentiment is. Sometimes that sentiment has to do with your brand specifically, and other times, it involves global events.

With #sociallistening, brands (and specifically #socialmedia marketers) can build a brand presence that aligns with their customer avatar. We now have a direct communication line with our customers, and it’s important to use it.

Why does it matter?

#sociallistening is the future of marketing. Technically it’s always been part of marketing. Brands have listened to their customers for years by asking them to fill out surveys and leave their feedback. With #socialmedia, marketers get a different type of access to their customers. Instead of getting their filtered opinions through curated surveys and feedback, they can be a fly on the wall of the conversationstheir audience and customers are having.

This gives marketers the chance to create campaigns specifically addressing the thoughts and ideas their customers have. For example, if a beauty brand notices that their audience is always asking for a specific eye shadow color—and the brand doesn’t have that color yet—they can use #sociallistening to validate the new eye shadow color.

For more information, visit www.iidm.world

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