META TAGS FOR SEO: A SIMPLE GUIDE FOR BEGINNERS

#seo #metadescription #metaviewport #metatitle

Meta tags are snippets of code that tell search engines important information about your web page, such as how they should display it in search results. They also tell web browsers how to display it to visitors.

Hi, i’m cally, from the international institute of digital marketing. Let's look at the 4 most important meta tags for #seo.

Meta title

This is the page title that google and most other search engines show in search results.

Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.

Best practices

Write a unique title tag for each page;

Be brief, but descriptive;

Avoid generic and vague titles;

Use sentence case or title case;

Create something click-worthy—not clickbait;

Match search intent;

Include your target keyword where it makes sense;

Keep it under 60 characters.

Meta description

The meta description summarizes the page’s content. Search engines often use it for the snippet in search results.

Best practices

Write a unique description for each page;

Try to summarize content accurately;

Avoid generic descriptions;

Use sentence case;

Create something click-worthy, not clickbait;

Match search intent;

Include your target keyword where it makes sense;

Keep it under 160 characters

Meta robots

The meta robots tag tells search engines if and how they should crawl your web pages.

Best practices Use meta robots tags only when you want to restrict the way google crawls a page;

Don’t block pages with meta robots tags in robots.txt;

Meta viewport

A meta viewport tag sets the visible area of a web page. It is used to instruct the browser how to render the page on different screen sizes (i.e., desktop/tablet/mobile).

Best practices Use meta viewport tag on all web pages;

Use the “standard” tag unless you know what you’re doing

For more information, visit www.iidm.world

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute