VIDEO SEO: HOW TO RANK YOUTUBE VIDEOS ON GOOGLE

#seo #youtube #traffic

Looking to get more #youtube video views from google?

Hi, i’m cally, from the international institute of digital marketing. Here’s how to rank your #youtube videos on google in 4 easy steps.

Step 1. Find video topics with “#traffic potential”

Not every video has the potential to attract views from google.

The reason for this is simple:

For a video to attract views from google, two things have to be true:

People need to be searching on google for that topic. If nobody is searching for it, then nobody will click on your video even if it ranks.

The topic must have “video intent.” This means that most searchers would prefer to watch a video about the subject instead of reading about it.

Keyword research tools can help with finding topics that people are searching for. You can then look for videos in the search results to infer “video intent.

Step 2. Create an “optimized” video

First, use simple language and “action verbs” to describe each step in the video. Make sure to avoid unnecessary fluff and distractions between instructions where possible. This will only reduce clarity, which may confuse google’s language processing algorithms.

Second, ensure that your audio is clear and high quality. To do this, use a decent microphone and keep background noise to a minimum.

Third, show what you’re talking about on the screen as you talk about it.

Step 3. Fix your closed captions

#youtube automatically adds closed captions to videos. The problem is that these are rarely perfect. Misspelled words and grammatical errors are a common issue.

For that reason, it’s best to add your own.

In terms of search, discovery, and engagement, captions are one of the most powerful pieces of data out there. The internet is text-based, so your video is going to stay hidden from search engines unless the text attached to it can be picked up.

Step 4. Upload an enticing thumbnail

Videos with poor thumbnails won’t get as many clicks from google as those with enticing ones.

Here are a few tips for creating thumbnails that entice searchers to click:

Use a custom thumbnail Use the correct aspect ratio Use a congruent image Use contrast to your advantage Use descriptive text on the thumbnail

For more information, visit www.iidm.world

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