4 TYPES OF HIGHLY EFFECTIVE BLOG POSTS

#Backlinks have a big impact on search engine rankings, according to 58% of #SEO pros surveyed for u SERP’s The State of Backlinks in 2021 report. Many content marketers, though, find link-building to be a challenging task. If you fall into that category or are just looking for a refresher on legitimate link-building tactics, I’ve got you covered. 3 types of links First, let’s look at the three categories of legitimate links: ● #Backlink: An external website links back to one of your content assets (i.e., blog post, infographic) or your general site. ● Internal link: One page on your site includes a link to another page on your site. (Internal links are not as valuable as external links, but they help Google understand your site’s structure, which can be helpful for #SEO. They also are crucial for on-site engagement and decreased bounce rates.) ● External link: A page on your site includes a link to a relevant third-party site. (In the fledgling years of #backlinking, relevancy didn’t matter, but it does now.) Your external links count as #backlinks for third-party sites. Follow vs. no-follow Not all links are created equal. Just like internal and external links have different effects, follow and no-follow links connect to external content but are wildly different in terms of what they do for your #SEO. ● Follow links are legitimate external or internal links to your website – exactly what you want in your backlinking efforts. ● No-follow links are applied on the back end with the code, rel=“nofollow”. You can see it in the linking URL. That little piece of code tells search engines not to follow the link – meaning that the linked page won’t receive any direct benefits from this link. Why would a website use no-follow links? ● Untrusted content: Most no-follow links are designed to protect the publishing website. For example, it’s common practice on sites where the comments section allows users to post links because those links could connect to spammy or abusive content, which the site doesn’t support. ● Links that don’t need to be crawled: As Google crawls (indexes) your site, it evaluates the following links. If your site includes links to pages that have nothing to do with search (think password-protected sections), you don’t want Google to waste its limited time crawling those pages. A no-follow is important to include. ● Paid links: Google and other search engines go a long way to ensure that #SEO isn’t a pay-to-play game. Thus, if a site is paid to include a link, the link should be classified as no-follow. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

31 Touko 20212min

Billions of emails are sent every year. Despite the rise of social media and other messaging channels, email marketing is still on the rise. For businesses that want to attract and retain customers, email marketing campaigns are crucial. In fact, 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention. With these facts and figures in mind, 1. Set goals that are smart The first step in starting any campaign is to identify your brand’s goals. Each email you send, each tagline you develop, should result in an end goal that can be measured and tracked over time. Each goal you set for your campaign should be specific, measurable, achievable, relevant and time-based. By ensuring that your goals can be tracked and tested, 2. Create a targeted email list In order to reach the right set of people for your brand,you need to make sure you know your audience and that you are utilizing a targeted email list. 3. Think about your email sender name and subject lines Some of the simplest features of your email hold the most importance and value when it comes to your campaign’s success rate. For starters, your email sender name is especially significant because it’s what catches your reader’s attention. It is often the first thing people consider when deciding to open an email. Try sticking to your company’s name and refrain from using a person’s name or “do not reply” address. Take a look at how you’re approaching your email subject lines. Your email’s subject line is the next giveaway for your audience to decide whether to open your message. 4. Feature interesting and relevant content When it comes to email copy, be sure to keep things simple and straightforward. Get to the point and draw your audience in with personalized content that includes eye-catching images and ends with an effective call-to-action. Just as you should avoid spam trigger words when developing your subject lines, follow the same protocol. Spam filters actually scan the entirety of your emails, so it’s important to keep that in mind when sitting down to write out the messages for your marketing campaign. 5. Try out different layouts and formatting strategies Once you’ve determined what content you will feature in your email marketing campaign, take the time to play around with different layouts and formatting strategies for your messages. Your visual appearance greatly impacts how your audience will engage with your brand. Members of your audience are more likely to be drawn to read through emails that are user-friendly and meet a certain standard of aesthetics. 6. Be aware of email marketing regulations and compliance requirements When considering email marketing as an outreach tactic, it’s important to understand the rules and regulations that can turn your company’s innocent approach into a legal nightmare if not obeyed. the can-spam act sets regulations for commercial messages, as well as gives email recipients the right to unsubscribe. The last thing you want to deal with is the potential fines your business can face by failing to follow the compliance terms of the can-spam act. 7. Use data and analytics insights to track your progress Sending your email is not the final step in the journey of your email marketing campaign. Once you’ve secured a target audience and created a message full of interesting and engaging content, the next step is to test and track every aspect of your email marketing campaign so that you can gain helpful insights based on real Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute....

31 Touko 20214min

INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop the International Institute of #DigitalMarketing ™. What’s #DigitalMarketing all about? How do you reach #customers? How does it differ from #traditionalmedia, and how can the new and old work together to create a water-tight #campaign that speaks its truth across any and every channel? This extensive, in-depth course takes you through all the #basics, helps you explore the buyer journey, and stays rooted in #practice, keeping goals clear and attainable through perseverance and intelligent design. INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™™ Licensed #DigitalMarketing Master™ course is for #traditionalmarketers and #marketingexecutives who want to play a sharp game, #marketingmanagers and senior management, IT managers, small business owners, entrepreneurs, and anyone in #marketing or #business who wants to show the world what they can do. It is an introductory course to bring you into the #digital world, and show you, from start to finish, what to expect, and how to perform at the top of your game. The course is broken up into three sub-courses, #ContentMarketingMaster, #MarketingStrategyMaster, and #PaidMarketingMaster. With a #ContentMarketingMaster, you are shown how to create and tailor #content to capture audiences in the #DigitalAge, through visual means like images and videos, as well as #blogposts and #socialmedia. With a #MarketingStrategyMaster, you are taught how to position yourself in the #market, the essential, foundational concepts of #marketing digitally, and how to utilize data and analytics. With #PaidMarketingMaster, you’re shown the basics of #paidmarketing, such as video and #bannerads, #searchengineads, and more. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

28 Touko 20212min

Licensed #Digital #Marketing Specialist ™ You’ve worked on the strategies for #marketing, but your work is calling for more in-depth, more advanced methods. The Licensed #Digital #Marketing Specialist Course teaches you all of the high-level specialized information you need to know, from advanced #marketing methods, adapting to a changing #marketplace, learning unique web cultures, reductive #marketing methods to avoid, and more. The #Digital #Marketing Specialist™ is for traditional #marketers and #marketing executives who want to enhance their #digital #marketing, marketers who want to build on what they learned in the #Digital #Marketing Master course, those ready to adapt to the new world of #marketing, and small business owners who want to grow or mature into their niche. The #Digital #Marketing Specialist™ is for traditional #marketers and #marketing executives who want to enhance their #digital #marketing, marketers who want to build on what they learned in the #Digital #Marketing Master course, those ready to adapt to the new world of #marketing, and small business owners who want to grow or mature into their niche. The course is broken up into three sub-courses, Advanced #Marketing #Strategy Master, #Branding Master, and Culture #Marketing Master. Advanced #Marketing Strategy Master covers advanced strategies for #marketing in the #digital world, covering wildly changing #markets and more. #Branding Master teaches you all the high-level specialized information you need to know to expand your #brand in the #market. Finally, Culture #Marketing Master teaches you the culture and rules of different #marketing platforms and websites, from Twitter to Facebook and more. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

28 Touko 20212min

Licensed #DigitalMarketingExpert ™ When you've got extensive experience with #digitalmarketing down, but are ready to enhance your knowledge of #advanced concepts through #extensivetraining and #education, look towards the Licensed #DigitalMarketingExpert #course. In this course, you'll learn more #advanced concepts and #strategies of #digitalmarketing, such as #contentmarketing, #marketpositioning, reputation control, and more. Within this #course, you’ll learn how to #developcontent in an #organic and effective way, utilize online video through different #socialmediachannels and how to stay engaging, how to utilize #software like Photoshop to #createcontent that grabs consumers attention, and how to position yourself within the #market and hold firm through rapid changes. This #course is for #marketers and #marketingexecutives who want to know the ins and outs of #DigitalMarketing, those who need to know how to save face through heavy criticism and maintain reputation control, those who are shifting from #traditionalmarketing to #digital, and high-level #marketers in charge of handling critical #brands. This #course is broken down into three sub-courses. These courses are #AdvancedContentMarketingMaster one, two, and three. These are broken up so that you can choose exactly what you need. If you’re new and need the whole package, you can enroll for the entire #course, which is made up of all three sub-courses. That way, you get a complete comprehensive experience. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

28 Touko 20212min

Licensed #Digital #Marketing Professional ™ When you need to know the ins and outs of some of the biggest #digital platforms out there, this is the course for you. The Licensed #Digital #Marketing Professional course teaches you the format, culture, functions, and more websites and platforms like Google, Facebook, Linked In, and more. You’ll learn the ins-and-outs of #marketing on the biggest websites out there, how to appeal to users of the specific websites, and the individual value of each, how to stand out among the many #brands in ways specific to each website, how to use different websites’ #advertising tools, and learn the culture of the different websites. This course is primarily for #marketers and #marketing executives who want to know the ins-and-outs of #marketing on specific websites, those who wish to know the culture, layouts, and relevant information of the highest-traffic websites out there, and #marketers who have yet to collect data on specific websites with high potential for #marketing. This course is broken up into three different sub-courses, WEBSITE #MARKETING MASTER one, two, and three. These allow you to choose exactly what you need to learn to achieve your goals or give you the option for a complete, comprehensive experience if you choose the full course. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

28 Touko 20212min

Licensed Search Engine #Marketing Professional ™ You hear the terms endlessly. #SEO and #SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is search engine #marketing? In reality, it's all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull this website out of nowhere. In reality, there's much more to it than you may think. That is search engine #marketing. This course covers everything you need to know, from the basics to the nitty-gritty details. You hear the terms endlessly. #SEO and #SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is search engine #marketing? In reality, it's all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull this website out of nowhere. In reality, there's much more to it than you may think. That is search engine #marketing. This course covers everything you need to know, from the basics to the nitty-gritty details. This course is aimed towards #marketers and #marketing executives who want to know the ins-and-outs of #marketing through search engines, those who wish to know how to utilize data and #analytics gathered from organic and paid searches and those who are just learning of #SEO & #SEM. The course is broken up into three sub-courses, #SEO & #SEM MASTER I, #SEO & #SEM MASTER II, AND #SEO & #SEM MASTER III. The first course covers what #SEO & #SEM is, how to use them effectively to increase the reach of your #brand, and how to cultivate a wider audience using it. #SEO & #SEM MASTER II covers how to place budget and effort in the right places, how to use it to its full potential, and how to harvest and use their relevant analytical data. Finally, #SEO & #SEM MASTER III covers how to make #SEO work for your #brand through good user experiences and enticing #content, as well as adapting existing #marketing methods to work with #SEO & #SEM. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

28 Touko 20212min

#Marketing in the current world requires #content creation. Whether it’s videos, blogs, social media posts, articles, pictures, or anything else, to catch consumer’s attention, you need to have #content that sets you apart, things they can share and look at. This course teaches you what you need to know for creating #content, how to utilize it in #marketing, how it helps, and more. https://thedigitalmarketinginstitute.... #Marketing in the current world requires #content creation. Whether it’s videos, blogs, social media posts, articles, pictures, or anything else, to catch consumer’s attention, you need to have #content that sets you apart, things they can share and look at. This course teaches you what you need to know for creating #content, how to utilize it in #marketing, how it helps, and more. You’ll learn the basics of #content #marketing through real-world examples and practice with multiple different #content types, like blog posts, images, videos, and more. You’ll also learn how to utilize email for #marketing, using it to create powerful, engaging, and aesthetically pleasing email #content, for use with promotions and general #advertising. Finally, you’ll learn the basic hands-down of #content #marketing and its use cases in different contexts. The course was designed with several people in mind; traditional #marketers and #marketing executives who are looking to play a larger, sharper game, #marketing managers and senior management wanting to move forward into the modern world, IT managers, and small business owners just entering the world of #digital #marketing. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

28 Touko 20212min