HOW TO GET PEOPLE ON YOUR PODCAST

#A/B testing, also known as #split-run testing or #buckettesting, is the process that starts with a hypothesis that makes you believe that doing a small change to your ad will help you to improve the results. You have the control ad (A) and the one with a variation (B), and you compare them at the same time, changing only one variable between them to see which one gets the better performance. For example, a higher click rate. It is a #userexperience research methodology vastly used in this online world that surrounds us and the backbone of almost every successful app, webpage, #adcampaign, etc…That you can think of! Let’s say an organization puts up two ads-- both ads are pretty much the same, but if you were to look closely you will see that the variation ad has a different #CTA (call to action) button, “sign up” instead of “order now”. The idea of #A/Btesting comes from the hypothesis that maybe that small change (that could also be the text, the image, the link description, or the headline) can affect positively or negatively your #brand and if that’s so, how exactly. Many tools can help you to compare the results and show you which one has a better performance than the other like crazy egg, #google analytics & #google optimize optimized, and many others. If you are using Facebook manager only, you will anyways see which one has a better click rate, conversion rate, and few other metrics that perhaps is enough for you if, as mentioned in the previous example, you are just running ads on #Facebook or #Instagram. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

21 Touko 20212min

#organicmarketing #contentmarketing #organictraffic #Organictraffic is the term used to describe page visitors originating from the #organicresults of a #searchengine. When users type a query into a #searchengine (such as #Google or #Bing), they are presented with a list of results that #organically contain both the top-ranked #sites and a set of #ads. #Organictraffic is the opposite of #paidtraffic, which defines the visits generated by #paidads. The most important source of #traffic that you can get to your #website is #organictraffic. And simply here is the reason: #organictraffic is targeted. #SearchEngineOptimization (#SEO) is, without a doubt, one of the best ways to achieve reliable, long-term results. You’ll be able to produce passive #organictraffic to your site for as long as you rank highly in #Google. Here’s how you can drum up #organictraffic through #SEO. 1. Choose #longtailkeywords Don’t just go with the most popular #keywords in your #market. Use #keywords that are more specific to your #product or #service. #Longtailkeywords are the perfect way to structure the body of your #content, with #longtail generally referring to #terms containing three or more words. Remember: ranking on #Google is about owning a sphere of influence for a specific #niche topic. Enter one (or a few) #relevantwords or phrases into a #tool like #Ahrefskeywords explorer, then choose one of the #keywords ideas reports to see hundreds or thousands of ideas. 2. Be found on #GoogleMyBusiness When you claim your listing in #GoogleMyBusiness, the reason is most often that you want to impact your local #searchresults, specifically in #GoogleMaps listings. By default, those inbound clicks from #GMB are being grouped with the rest of your #organicsearchtraffic from #Google. 3. Improve #userexperience and do not overlook #mobiledevices Though most people referring to #UX think of the process in terms of #design work it may also encompass conducting #marketresearch, running split tests on proposed changes and analyzing data. But at its core, #UX is about understanding the way something makes users feel, as it is these feelings that provoke users to action. More than half of your #website visitors is likely using #mobiledevices to access the #internet. If you provide them with a bad experience, it can cause you huge #traffic loss. Hence, if you improve this by providing a mobile-friendly experience that can #boost #organictraffic on your website. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

21 Touko 20213min

#healthcoaches #digitalmarketing #healthandwellness #Healthcoaching is a booming #industry and there is a #highdemand for it. Now more than ever people are struggling to maintain good #health during the #pandemic. With the right foundation, you can start your own profitable #healthcoaching #business and make the world a healthier place. Your #strategy: Designing a #digitalmarketingstrategy to build your #healthcoaching #brand will highlight your uniqueness as a #coach and help your #audience resonate with you. #Marketing is an iterative process and not everything needs to be planned for straight away. That being said, having a #digitalmarketingstrategy will give you a solid #plan of what actions to take and how to communicate to your #audience. Your #brand: Whether you are #certified or are self-educated, building your #personalbrand will be your foundation. You begin with identifying what particular #services you’re offering and the characteristics that make you unique. You will take on an identity ranging from the #business name you decide to adopt, to the colours associated with your #brand. These aspects will distinguish you from others in the #industry and display your personality to #clients. You may decide to give your #brand an exciting and tough personality. Or you could take on a friendly and sincere approach. Choosing the #traits that best personify you will display authenticity to your #audience. Authenticity will allow your #audience to trust your advice and come looking for you whether times are good or bad. Your #targetmarket: This is the stage where you decide the kinds of people you would like to #coach or the types of #problems to #solve. You may decide to hone in on a #specificdemographic aligned with your #particularexpertise. #Google’s #consumerbarometer is a free #tool to gain deeper #insights into how your #audience behaves #online. Perhaps you had struggled with and conquered a particular #healthchallenge and you could relate to your #audience. This would be a strong selling point and an extra avenue for you to display a genuine desire to help. You could also take on a more holistic approach tackling a wide range of #health areas. When you develop #healthcoachingprograms you can tailor each one to solve for a specific #health area. These #programs could be bundled together to solve #healthproblems holistically. Ideally part of your offerings will include an ongoing #healthcoaching program. You know the value of keeping #healthy as a lifelong #practice. #Coaching your #clients consistently will ensure they stay #healthy long term. Ultimately, this will create long-lasting relationships with your #clients and turn them into your #brand advocates. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentma

21 Touko 20213min

#Бренд без онлайн присутствия как машина без колёс. #Развитие будет замедленно. Сегодня, #бизнесу нужны разные подходы #онлайнмаркетинга для того чтобы закрепиться в мире Интро #Онлайнбрендинг это #дизайн и строение вашего #бренда через сайты, приложения, социальные сети, видео и так далее. #Онлайнбренд содержит комбинацию #онлайнмаркетинга и #интернетбрендинга что формирует это в #онлайнбренд. Почему #онлайнбренд так важен? Даже сейчас вы смотрите это видео, скорее всего с телефона или компьютера. Мы постоянно контактируем с разными девайсами. Большинство из нас контактируют с миром через #интернет, именно поэтому #брендам нужно взаимодействовать и конвертировать людей в #клиентов. #Онлайнбрендинг позволяет #компаниям создавать присутствие везде. Как не крути, если у моей мамы есть инстаграмм, почему её любимый #бренд обуви не может? Если вам интересно узнать больше об #онлайнмаркетинге… Подписывайтесь на наш канал и оставляйте комментарии внизу! Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

21 Touko 20212min

Despite some #marketers using the two terms synonymously, an #SEOcontentwriter is not an #SEOcopywriter. A #copywriter and #contentwriter’s #responsibilities are often misunderstood; and although there is some overlap, the two #positions have clear #distinctiveroles. Each #writingstyle requires a #specificsetofskills to #resolveopenprojects and #meetstrictdeadlines. The main difference comes down to the #differentcontenttypes each #writer produces. One role #writes #shortcontent focused on #advertising and #branding while the other #position #composesinformativeposts intended to #buildtrust and #boostengagement. As a #smallbusinessowner, you’ll need both #SEOcontent and #SEOcopywriting to successfully reach your #goals. WHAT IS #SEOCOPYWRITING? #SEOcopywriting describes a particular type of #onlinecontent that harnesses a combination of #uniquekeywords. #SEOcopywriting focuses on #advertising a #product or #brand, drive #conversion/#sales, and #encourage a #directresponse. #SEOcopywriting can cover a multitude of projects, and it can take many forms, depending on your #company, #product, and #service. #SEOcopywriting pertains to #webpages, #landingpages, #tweets, #blogarticles, #Facebookposts, #productdescriptions, and #promotionalcopy. TIPS FOR BETTER #SEOCOPYWRITING Effective #SEOcopywriting attempts to #persuade and #motivate people to take a #specificaction. Use these #tips to #improve your #copywritingtechnique, and enjoy more #websiteconversions! ● Showcase #BenefitsOverFeatures: Prospects care more about the #benefits provided by the product than by the #features included. ● Focus on #Emotions: When completing a #sale, #emotions typically #influence #customers to complete the #desiredaction. ● Highlight #ClientTestimonials: Leverage #onlinetestimonials to #maximize credibility with #customers. ● Use #SimpleLanguage: Make sure your #copy isn’t #tootechnical or #toocomplicated for your #readers. ● Create a #Feeling of #Exclusivity: Clients love to feel as though #brands care about them, make prospects feel #special by being part of an #exclusive group. ● Prove #ProductValue: Prove the #value of your# product because #customers want to get a #gooddeal or feel like they’re spending their money wisely. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

21 Touko 20215min

If you’re looking for one of the best ways to #generateleads for your #organization, look no further than #contentmarketing. #DemandMetric revealed that #contentmarketing #generates 3 times as many #leads as #traditionalmarketing. And costs 62% less. #Contentmarketing generates 3X as many leads as #traditionalmarketing. I’m going to show you 5 effective ways you can start #implementing today to #generateleads with #contentmarketing. Step 1: Create a #buyerpersona Capturing the wrong #leads is as bad as capturing no #leads. In fact, it’s probably worse because you’ll waste your #resources on a #lead that’s unlikely to be your #customer. Therefore, when I talk about #generatingleads, I mean #generating the right #leads. And to do this, you need to specify the type of people you want as your #leads. Step 2: #Leverage #contentsyndication Having #valuablecontent on your #company #blog can bring in many #leads for your #business. But what if you have an obscure #blog that nobody reads? Then the great #content that you’ve put a lot of effort in would massively underperform. A way out of this challenge is #contentsyndication. What is #contentsyndication? #Contentsyndication is the process of having your #content on third-party sites that are more popular than yours and reach a much bigger #audience. Step 3: Provide #leadmagnets and #contentupgrades Nowadays, people are reluctant to share their #contactinformation because their inboxes are already full of junk. To capture that #lead, you have to first provide #value. And that’s the function of #lead magnets. They help to solve a problem for your #audience. What are the characteristics of #effectivelead magnets? They #solve an immediate problem for your #audience They’re short enough to be used immediately They’re accessible immediately to your #lead They solve a specific problem Step 4: Improve your #landingpages When you consider that most single #landingpages are built specifically to capture #leads, then creating them without thought means you’re essentially throwing your #leads away. There are best practices you need to follow to ensure you optimize your #landingpages for high #conversion. Step 5: Use guest #blogging to capture #leads Guest blogging is a valuable activity to improve #brandawareness and gain quality backlinks. However, one advantage that most people fail to take is capturing leads through guest posts. You may ask: how can I do that? The key here is to make your lead magnet #relevant to your #guestpost. You can also #share the #link in the body of your #post where it is #relevant. And depending on the #website you’re writing a #guestpost, you can even add your #content upgrade in the body of your #post. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing

21 Touko 20215min

#Longtailkeywords are #longer and #morespecific #KEYWORDphrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they're using #VOICESEARCH. They’re a little bit counter-intuitive, at first, but they can be #hugelyvaluable if you know how to use them. Take this example: if you’re a company that #sells classic furniture, the chances are that your #pages are never going to appear near the top of an #organicsearch for “furniture” because there’s too much #competition. But if you #specialize in, say, contemporary art-deco furniture, then #keywords like “contemporary Art Deco-influenced semi-circle lounge” are going to reliably find those #consumers looking for #exactly that #product. Managing #longtailkeywords is simply a matter of #establishing better lines of #communication between your #business and the #customers who are already out there, actively shopping for what you provide. Think about it: if you #Google the #word “sofa” (a very broad #keyword sometimes referred to as a “head term”) what are the chances you’re going to end up #clicking through to a #sale? But if you #Google “elmwood veneer day-bed” you know exactly what you’re looking for and you’re probably prepared to pay for it then and there. Obviously, you’re going to draw less #traffic with a #longtailkeyword than you would with a more common one, but the #traffic you do draw will be better: more focused, more committed, and more desirous of your services. WHEN WE SAY #LONGTAIL, THINK CHINESE DRAGON The phrase “#longtail” is a visual metaphor for the shape of a #distributiongraph. Say we were to create a #graph of #webwide #keyword popularity, a very few #phrases would rack up an enormous number of #searches. But here’s the surprising part: those #keyword search terms, the “head” of the dragon, in reality, account for a surprisingly small percentage of all searches, about ten to fifteen per cent, depending on how you #measure. Another fifteen to twenty per cent of searches come from #midlengthkeywords, meaning that roughly seventy per cent of #pageviews are the #directresult of #longtailedkeywords. It’s a Chinese dragon: the tail goes on and on and on. FINDING #QUALIFIEDSEARCHERS WITH #LONGTAILKEYWORDS Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

21 Touko 20213min

Will #Google turn the natural search landscape upside down in 2021? It’s unlikely. Although change is inevitable, you can survive or even gain an edge with a little vigilance. But don’t expect any relief from the merciless #trend of #organicresults moving way down the #SEARCHENGINERESULTSPAGES (#SERPs). Like any good #CONTENTMARKETER, #Google is focused on the needs of its #audience – #searchers. To help you manage your #SEO efforts this year, here are 10 QUICK-HIT #SEOTIPS and reminders. Use the #tactics and #insights that best match your #goals. 1. PROTECT YOUR GROUND If you have #pages that already #rank well, guard them. #TRACK THEIR #PERFORMANCE, BUT DON’T GET GREEDY AND MANIPULATE THEM TO SQUEEZE OUT MORE #RANKINGS. 2. CREATE NEW #CONTENT WITH #SEO IN MIND New #content – whether it’s one #page or an entire topic cluster – gives you a fresh chance to get everything right. 3. Devote time to finding out WHETHER #GOOGLE CRAWLS YOUR #PAGES #GoogleSearchConsole indicates whether #Google has reached your key #pages (and details other technical data). 4. DON’T FREEZE Too often, #marketers crank out #pages, “optimize” them, and never return. While you probably can’t do it for every #page, make time to #optimize essential #pages and any #pages close to ranking on the first #page of #Google #searchresults. 5. REMEMBER #QUALITY ISN’T A GUARANTEE OF #SEO SUCCESS #Google has touted for years the importance of producing #quality #websitecontent. In turn, #marketers have championed #quality as the ticket to the high-ranking universe 6. FIND YOUR SWEET SPOT Be #realistic with #keywordchoices. Does it make sense to go after #keywordphrases that are searched 5,000 times a month if your sweet spot shows your existing top 10 #keywords typically are searched 50 to 300 times a month? 7. FOCUS ON #PAGE LOAD SPEED I believe #page load speed is a nominal ranking factor (many enterprise #websitesrank well even if they don’t appear as quickly as they should). 8. FAVOR CLEAN, SHORT #URLS #URLs likely still make a slight difference with #searchenginerankings. That’s why you should keep them short. Ensure that the few #words you use have the most weight. Don’t dilute a #pageURL by loading it with 12 #words from your #headline. 9. #OPTIMIZE IMAGES, FILE NAMES, AND #ALTTEXT You can help #website pages load quickly with small image file sizes. A simple compression tool is ImageOPTIM. BE SURE TO USE #KEYWORDS IN THE FILE NAME AND COMPLEMENT THEM WITH #ALTTEXT. 10. LEARN FROM #INTERNALSEARCH It’s easy to glean ideas for #keywords and #SEO by reviewing what #keywords people use when they’re searching within your #website. First, make sure you have #site #searchtracking enabled in #GoogleAnalytics Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital

21 Touko 20215min