HOW TO PROMOTE YOUR BLOG: 3 FUNDAMENTAL STRATEGIES

#Contentmarketing #Content #contentmarketing is about attracting an audience to an experience (or “destination”) that you own, build, and optimise to achieve your marketing objectives. Content is everywhere. There’s product content, sales #content, customer service #content, event #content, employee-generated #content, marketing and campaign #content. Even advertising is content. Hi, i’m cally, from theinternational institute of digital marketing. Here’s how to go about . 1. Determine your #contentmarketing mission statement It should support your brand mission and put your customers at the centre. Define who your target audience is, what topic or topics you support, and what value you provide for your audience. 2. Pick a url Consider whether your #contentmarketing destination should be your company’s brand domain(www.yourcompany.com) or on an unbranded site. For example, e-commerce solutions provider bigcommerce shows small retailers the basics in online shopping functionality, conversion optimization, digital marketing, and customer experience through a simple blog url on the same domain: 3. Determine how branded your site will be Similar to the earlier point, this is different in terms of branding. An on-domain content site should contain at least some elements of your corporate brand. 4. Think about the components of an effective #contentmarketing destination Your site should include all the components typically included on any publisher site such as: ➢ Categories across the top to show what topics you cover. ➢ Articles published frequently with visible authors and publication dates. ➢ Visuals to support the topic and break up the text. ➢ Strong focus on growing your owned audienceby including calls to subscribe in your updates. ➢ Highlights of top-performing content so readers can easily discover your best #content. ➢ Calls to action, an offer, or contact-us page for those who want to reach you directly. ➢ Social-sharing options so your readers can easily help promote your best #content. For more information, visit www.iidm.world

12 Huhti 20222min

#seo #Contentwriting #seotips #seo writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in google and other search engines. Hi, i’m cally, from the international institute of digital marketing. Here’s a 3‑step approachto writing for #seo 1. Find a business-relevant keyword with traffic potential Begin by identifying a topic that’s relevant to the business you’re writing for. Think of what people might type into google to find your product or service: this is your seed keyword. Start your research by adding the seed keyword into a tool like ahrefs’ keyword explorer and use the questions report to find keyword ideas phrased as questions. 2. Determine search intent Once you have a primary keyword with good traffic potential, you need to understand what people who search for it want. This is known as search intent, and if your content doesn’t match it, google is unlikely to rank it high. You can determine which pages best fit the intent behind a keyword by looking at the top-ranking results in the serp and identifying what we call the 3 cs of search intent: content type, content format, and content angle. 3. Determine the subtopics you need to cover At this point, you have a strong primary keyword and know the type, format, and angle of the content you’re going to write. Keep your researcher hat on a little longer: you’re now going to investigate the top-ranking pages (your ‘competitors’ for this keyword) and the serp to determine the subtopics you need to cover. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

11 Huhti 20221min

#business #rankings #visibility Google My #business is a free tool that allows #business owners to create, manage and optimizetheir Google #business Profile. It exists to help #businesses attract new customers from search and maps. Hi, I’m Cally, from the International Institute of Digital Marketing. Here’s how to optimize your #business Profile through Google My #business 1. Get more reviews Reviews are getting more important for local map-pack #rankings. And Google themselves state that “high-quality, positive reviews from your customers can improve your #business #visibility and increase the likelihood that a shopper will visit your location.” But how do you actually get reviews? Ask customers. If you interact face to face with customers and feel that they had a positive experience, ask them to leave a review. Create and share a review link. Many customers don’t know how to leave Google reviews. Google knows this, which is why they give all #businesses the option to create a shareable review link. Find it in Google My #business > Home > Get more reviews. Create “leave a review” cards. Have physical cards printed that thank customers for their #business and prompt them to leave a review. Include your shortened review link or a QR code to make things easy. Include your review link in your email signature. If you communicate with customers by email, this is a great passive way to earn more reviews. 2. Answer questions Many #businesses don’t keep on top of Google My #business questions, leaving it up to others to provide answers. That’s rarely ideal and often results in customers seeing misleading or inaccurate information about your #business. Take a proactive approach with questions and answers, and there are two ways to do that: Turn on questions and answers notifications. Get alerts whenever someone asks a question about your #business, then answer immediately. Provide answers to FAQs upfront. Most websites have an FAQ page with answers to common questions. You can ask and provide answers to these questions yourself on your Google listing. 3. Post updates Posts let you share updates, offers, and events related to your #business. Think of them as status updates. They show up in a carouselnear the bottom of your Google #business panel. Google also occasionally showcases relevant posts in ‘map pack’ results, which in turn will improve your SEO. 4. Set up messages Enabling messaging adds a button to your Google #business listing so searchers can message you directly. To enable this feature, download the Google My #business app for iOS or Android. From there, log in to your Google account, go to the Customers tab, then the Messages tab, then hit the option to turn on messaging. For more information, visit www.iidm.world #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing

8 Huhti 20222min

#youtube #Content #Seo Hi, I’m Cally, From the International Institute of Digital Marketing. 1. Target topics that people are searching for Create videos about the topics that people are searching for and rank in #youtube search. How do you find these topics? Use our free #youtube Keyword tool. Just enter any topic, and it’ll show you up to 150 keywords and their estimated monthly search volumes. 2. Keep your channel’s theme tight Just because people are searching for something doesn’t necessarily mean that you should make a video about it. That isn’t good for two reasons: They’ll unsubscribe. If this happens, what’s the point in getting subscribers in the first place? They’ll mess with our video’s engagement. Dislikes, negative comments, short watch times—expect all this and more if your subscribers don’t like your video. 3. Give people what they’re looking for A good #youtube video is one that serves the viewer’s wants and needs. How do you know what your viewers want? For some topics, it’s pretty straightforward. A topic like “how to make scrambled eggs” means viewers want a tutorialon making scrambled eggs. For other topics, it’s not that straightforward. To figure that out, enter that topic into #youtube and see what’s ranking. If #youtube is overwhelmingly ranking a specific video format then you’ll almost certainly need to create something similar to stand a chance at ranking. 4. Double down on formats that work The reality is that your subscribers only care about your main focus, so using new formats could cause people to unsubscribe. While this doesn’t mean you shouldn’t experiment with new formats, it’s a reminder that once you’ve found one that works, stick with it. For more information, visit www.iidm.world

6 Huhti 20222min

#Metakeywords #Metatags ##Seo #Metakeywords are #Metatags that you can use to give search engines more information about a page’s content. They’re found in a webpage’s HTML source code, and are not visible to visitors. Hi, I’m Cally, from the International Institute of Digital Marketing. Here are some use cases for #Metakeywords 1. Create an internal tagging system Many CMS’ and website builders make it easy to add #Metakeywords to pages, as do many free WordPress #SEO plugins. This makes it easy to ‘repurpose’ the tag for an internal keyword tagging system. Just set the tag as your target keyword on each page. There are three reasons it can be useful to do this: Help prevent keyword cannibalization. Keyword cannibalization is where a website targets the same keyword across multiple pages. It can cause all kinds of issues, like undesirable pages outranking desirable pages. Avoid overlapping work. If you work in enterprise #SEO, there are probably many people and teams working on similar things. Having an internal keyword tagging system helps prevent multiple teams from targeting the same keyword. Find collaboration opportunities. If you see that you’re not ranking well for one of your keywords, you might want to collaborate with another team to improve and update your content. 2. Find ‘seed’ keywords from competitors Bill Slawski’s recent Twitter poll shows that roughly 33% of people still use the keywords meta tag. As some of those people will undoubtedly be your competitors, this can come in quite handy for finding ‘seed keywords’ during keyword research. Just look for the keywords meta tag on your competitor’s homepage. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

5 Huhti 20222min

# Digitalmarketing #Contentmarketing ##seo The beauty of this industry is that you don’t need to be certified to work as a digital marketer. But you’ll need to acquire both#digitalmarketing skills and practical experience. Hi, i’m cally from the international institute of#digitalmarketing. Let’s look at how to grow your knowledge as a digital marketer. 1. Create your own website By building your own website, you’re creating a lab where you can test and learn different marketing strategies. Not only that, what else can demonstrate your skills better than showing that you’ve actually grown something from scratch? 2. Choose one#digitalmarketing channel to focus on Since you’re running your website alone, it would be impossible in terms of time, effort and resources to execute on everymarketing channel. Instead, we recommend focusing on just one area of#digitalmarketing. But which channel should you choose? Three popular channels include: Online advertising Social media marketing Search engine optimization (#seo) 3. Learn more about your chosen#digitalmarketing channel To do this, search for “[your chosen area] beginner’s guide” on google. Look for a guide that’s detailed, explains things well, and was updated recently. The last part is particularly important because#digitalmarketing is a fast-paced industry. 4. Execute on what you’re learning Don’t just consume content. All that leads to is analysis paralysis—overthinking and yet not doing anything. When you’ve learned something, you have to get down, dirty and execute. That’s why you created your own website. 5. Familiarize yourself with free#digitalmarketing tools Since you’re just starting out, it’ll be tough to pay for premium marketing tools. Don’t worry though—there are plenty of free ones around. Here are some you should get acquainted with: google analytics. google search console (gsc). ahrefs webmaster tools (awt). convertkit. buffer. 6. Apply for a job in marketing With your newfound skills, it’s time to hit the job boards. What you’re looking for is an internship or entry-level position. This could be a role at a#digitalmarketing agency or an in-house position. After some time you can convert the opportunity into a full-time role. For more information, visit www.iidm.world

4 Huhti 20222min

#twitter #linkbuilding #socialmedia #linkbuilding requires that you first build relationshipswith journalists, writers, and editors, your effectiveness hinges on you engaging with a person authentically. You aren’t tweeting them because you want something. You’re tweeting them because you relateto them and hope to forge a real connection. Hi, i'm cally, from the international institute of digital marketing. How do you interact with writers, editors, and journalists on #twitter? Step 1: optimize your #twitter account Ensure that your #twitter display name, bio, etc., are complete. Follow these best practices: ➢ Include your full name or a combination of your name and initials. ➢ Detail professional and personal information in your bio. Get creative. Be relatable. ➢ Your timeline is an opportunity for you to share your personality. When you reach out to writers and editors, they’re likely to check your timeline before responding. ➢ Include a photo of yourself and update your header image. The more someone recognizes you, the more trustworthy you appear to be. Step 2: create #twitter lists #twitter lists can be a powerful tool. You can track a list of contacts who have responded favorably to your outreach, accepted your pitches, or published your content. Keeping them organized in a list allows you to pay closer attention to their activity, which can help you build better relationships over time. You also can create a list of writers and editors with whom you’d like to have a relationship and interact with them organically, laying the groundwork for developing a deeper connection. Step 3: interact organically with writers, editors, and freelancers You can spark a relationship on #twitter in many ways. The key is to be authentic. Be yourself. It will work wonders in the long run. Interact with a writer a day or two before you send your pitch. They have time to see your name and avatar come up on their #twitter notifications. Later, they’ll recognize your name and avatar when they see it in their inbox. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

31 Maalis 20222min

#Keywords #Digitalmarketing #Blogging If your competitors have done keyword research and found topics that you missed, they’ve done the hard work for you. You can find new and valuable #Keywords just by running a competitive keyword analysis. Hi, i’m cally, from the international institute of #Digitalmarketing. Let’s look at how you should be doing your keyword competitor analysis. 1. Find competitors Even if you already have an idea who your business competitors are, it’s important to know that business competitors aren’t always the same as your search competitors. When looking for relevant and valuable topics to cover, it’s better to analyze the latter. Three simple ways to find online competitors are: A) run a google ‘related’ search B) find websites with overlapping #Keywords C) find sites ranking for valuable #Keywords 2. Use a content gap tool Content gap tools find #Keywords that other websites rank for, but you don’t. Here’s the process for ahrefs’ content gap tool: ● Plug your website into ahrefs’ site explorer and go to the content gap tool. ● Enter your competitors’ below where it says “show #Keywords that the below targets rank for.” ● Hit “show #Keywords” to see the results. If there are too many #Keywords to sift through or they look mostly irrelevant, play around with the number of intersections to see #Keywords that only a certain number of competitors rank for. 3. Look for valuable topics It’s unlikely that you’ll want to rank for everything your competitors are ranking for. Here are three things to consider when choosing #Keywords. A) business value Business value is a score that represents the “value” a keyword has to a business. It’s ultimately a judgement call. Just ask yourself how likely searchers are to want to buy what you sell. The more likely this is, the higher the ‘business value’ of the keyword. B) search volume Search volume is the average number of monthly searches for a keyword. As a general rule, the higher a keyword’s search volume, the higher the traffic potential of the topic. In the content gap report, there’s a column for search volume next to the keyword. C) organic traffic potential Looking at traffic to the top-ranking pagesis a far more reliable way to judge the traffic potential of a keyword than search volume. Always check this before making the final decision whether to go after a keyword. To do this in the content gap tool, just hit the serp button and check the traffic column. For more information, visitwww.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

30 Maalis 20222min